ViewPoint
NOVEMBER 10, 2011
James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. ” How did Andy know so much about sales, marketing and sales leads? He was a master of universal truths.
ViewPoint
AUGUST 28, 2012
This is the second in a series of four blogs about B2B sales lead management, marketing and sales metrics, and proverbs. Something else not well understood in marketing and sales circles is the importance of certain metrics. Not all proverbs (or expressions or sayings) are well understood.
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markempa
FEBRUARY 24, 2006
B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!
Valasys
MAY 8, 2019
Helps in shaping a good quality sales pipeline: The right telemarketing strategy executed by professionals & backed by a well-researched database of engaged buying prospects lies at the heart of executing any B2B appointment setting & this procures an enhanced volume of sales leads & a better sales pipeline. .
Biznology
NOVEMBER 17, 2011
I like to do book reviews once in a while on Biznology, and this one was a natural because I know Ruth Stevens and I know her expertise in B2B marketing, so I needed to pore over her book, Maximizing Lead Generation , for tips–and I found them. Long B2B sales cycles mean that you need a set of techniques to nurture leads.
Webbiquity
FEBRUARY 15, 2022
Lead gen is a downstream effort – where the flow ends. In his book, Profitable Growth is Everyone’s Business , Dr. Ram Charan explains that upstream refers to the “strategic process of identifying and fulfilling customer needs.”. Your GTM strategy lays the foundation for your demand gen and lead gen.
Biznology
JANUARY 5, 2022
Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. The boy in Paddle to the Sea , a children’s book from the 1940s, which lived on the children’s bookshelf in my childhood home in Easthampton MA. What’s the last book read?
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