The Ultimate Email Marketing Glossary for 2022
SmartBug Media
JUNE 2, 2022
Perhaps you want to encourage them to download an e-book or purchase an item that is on sale. Double Opt-In. The initial request is typically followed up by an email with a specific opt-in link. There are two types of bounces: soft bounces and hard bounces, which we will discuss later on in this email marketing glossary.
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