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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay

The Forward Observer

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore.

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The Marketing Book Podcast: “B2B Social Selling Strategy” by Julie Atherton

The Forward Observer

B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales by Julie Atherton About the Book Social media, when deployed strategically and effectively in B2B channels, offers a uniquely personal long-term networking opportunity for sales teams and business professionals.

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The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji

The Forward Observer

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

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5 Networking Tips for Using LinkedIn on Mobile

Smashmouth Marketing

Events, conferences, and tradeshows are back, which leads to a good reminder of how to network at these events. While walking around a networking event the other night I noticed everyone's nametag was just a name (no company). It is a networking secret weapon. Even links to their blogs and favorite books.

Linkedin 196
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21 books every senior marketer should read or listen to

Tomorrow People

Influence: The Psychology of Persuasion Robert Cialdini ( @RobertCialdini ) A classic almost as soon as it hit the shelves, Cialdini’s book centers on the universal principles of influence. In our interconnected, global times, this phenomenon of networks and community-building can give a powerful boost to your marketing efforts. - - - - -.

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What is Personal Branding? Everything You Need to Know

Marketing Insider Group

Think about your personal brand and if that may be the problem. What is personal branding? Why Personal Branding Matters. Personal branding is when you market yourself and your work as a brand. Consider a few reasons why personal branding matters. Are you struggling to get customers for your business?

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5 Networking Tips for Using LinkedIn on Mobile

Smashmouth Marketing

Events, conferences, and tradeshows are back, which leads to a good reminder of how to network at these events. While walking around a networking event the other night I noticed everyone's nametag was just a name (no company). It is a networking secret weapon. Even links to their blogs and favorite books.

Linkedin 130