B2B Marketing Analytics

FEBRUARY 4, 2019

At the same time, these KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle. Multi-Touch Attribution: We live in a world wherein multitude of marketing tactics and channels are used by organizations to engage with customers.

Marketing Attribution 74

Marketing Attribution Multi-Touch Attribution Analytics ROI 74

B2B Marketing Analytics

FEBRUARY 24, 2020

At the same time, these KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle. Multi-Touch Attribution: We live in a world wherein a multitude of marketing tactics and channels are used by organizations to engage with customers.

Marketing Attribution 66

Marketing Attribution Multi-Touch Attribution Analytics Allocation 66

Content4Demand

SEPTEMBER 2, 2020

This year’s ChannelWeek Series put on by Channel Marketer Report was full of great advice for marketers who want more impact from their programs for partners. I especially liked the session Through-Channel Demand Gen Done Right … Finally , which featured Heather Margolis, founder and CEO of Spark Your Channel.

Advertising Channels 66

Advertising Channels Demand Tips Multi-Channel 66

PureB2B

JULY 2, 2019

If you have a team of BDR’s that isn’t expecting you to hand them ready to book appointments and know it will take upwards of 7+ touches to get any sort of response, then use data assets like; intent data and other combinations of firmographic and behavioral based targeting to get you in the right ball park.

Demand Generation 62

Demand Generation Demand Generation Top of Funnel 62

Content4Demand

FEBRUARY 9, 2021

With all in-person events, coffee meetings and cocktail receptions put on hold, prioritizing personal, intimate channels was key. If you have several guests who speak to a certain topic in depth, you can easily combine and refine that content for a high-value influencer asset—whether it be an E-book, white paper or interactive experience.

B2B Thought Leadership 59

B2B Thought Leadership Multi-Channel Bundling Thought Leadership 59

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). Take the time to cultivate a multi-channel campaign to let your customers and prospects know where you’ll be and what to expect. Invest in an eye-catching booth design.

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

B2BMarketing.net

MAY 13, 2024

Harkening, in fact, back to Aristotle ( Rhetoric, Book I, Chapter 3.) (No This is a paper in its own right, but for now, using SDT’s intrinsic motivations as a final check, ask yourself: Can your argument tick these boxes for your management? Channeling the 21C? No eye rolls, please, I’m entirely serious.)

Enterprise Management 52

Enterprise Management Work Management Marketing Management Multi-Touch Attribution 52

Valasys

JULY 15, 2020

” Your content strategy framework transcends to more than just creating conventional forms of content to the use of white papers, e-books, and newsletters, for branding and advertising purposes. Focus on Multi-channel Marketing. Read more on Top 10 tips for Content Marketing During Coronavirus.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

PureB2B

JULY 2, 2019

If you have a team of BDR’s that isn’t expecting you to hand them ready to book appointments and know it will take upwards of 7+ touches to get any sort of response, then use data assets like; intent data and other combinations of firmographic and behavioral based targeting to get you in the right ball park.

Demand Generation 48

Demand Generation Demand Generation Top of Funnel 48

Ambal's Amusings

JULY 22, 2010

B2B Marketing has become multi-faceted in this digital era. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. Ardath Albee's Tip.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Heinz Marketing

JULY 20, 2020

Of course we had to also talk about the new book published earlier this year, The Expansion Sale. Tim shares what that means and some of the other ideas that were really important in this new book. If anybody listening is in a position just to write down a couple of numbers, if they have a pen or paper, just write down three numbers.

Sales Management 101

Sales Management Top of Funnel Work Management Peer-to-peer 101

Chris Koch

FEBRUARY 24, 2010

I’m hoping that all the articles, books, and blogs I’m seeing that look at B2B social media strategy in isolation are a function of our excitement over this new channel (and don’t get me wrong; it is really, really exciting). Other channels are more effective for reaching high-level B2B buyers—and that situation may never change.

Social Media 100

Social Media Marketing & Strategy Marketing Strategy B2B Thought Leadership 100

MarketJoy

JULY 27, 2018

Long gone are the days where buyers relied on salespeople to be their sole education channel. As a marketer or salesperson, how can you use these tools and channels to your advantage? This white paper will give you a road map for how to attract more customers and win more deals in a rapidly changing B2B landscape. Wrapping Up.

Purchase 64

Purchase Peer-to-peer B2B Buyer Personas 64

SnapApp

OCTOBER 7, 2015

With technology advancing at warp speed, it’s easier than ever to put together a piece of interactive content with the same skills it takes to write an e-book. Knowing your audience helps you to understand how to nurture confidence through the sales funnel and develop content that resonates on any distribution channel.

Rules 48

Rules Top of Funnel Digital Marketing Funnels Content 48

Convince & Convert

JULY 29, 2012

But that inability isn’t the fault of social media as a channel, or the fault of social media software, or the fault of Facebook, or the fault of any other outside force. ” white paper. It’s the fault of businesspeople.

Social Media 141

Social Media ROI Media Correlation 141

Webbiquity

MARCH 12, 2012

And some multi-author blogs have morphed into hybrid portal/news/blog sites that are difficult to categorize. Rebecca Lieb, author of one of the best SEO books ever , observes that “Press releases don’t work (the way they used to) any more. What brand marketers can learn from PR by iMedia Connection.

PR 100

PR Blogger Tips Best Practices 100

Moz

JANUARY 22, 2019

For example, “Document capture e-book A” or “free trial subscription B.” Along with concise and clear UVP-related copy throughout your website and blog, continue using white papers, guides, checklists, and templates. Time and again, I see a multi-step page outperform a one-step by 300%.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Adobe Experience Cloud Blog

OCTOBER 18, 2013

Think multi-platform. Readers consume content in different ways, so don’t limit yourself to your own blog and social media channels. Think about ways you could repurpose your curated content into a webinar, ebook, white paper, or other materials. Say that you’re publishing a book. Say something unexpected.

Curation 48

Curation Webinar Metrics Content Opinions 48

ViewPoint

MAY 10, 2012

Magazine, Multi-Housing News and Hospitality Design. He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Magazine, Multi-Housing News and Hospitality Design. He is co-author (with Dr. Jorge Picaza) of "AIDS: The Hidden Killer," one of the first book-length examinations of the AIDS crisis worldwide. Often their own salaries and their bonuses are tied to revenue and increases in pipeline channel.”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

NuSpark Consulting

AUGUST 9, 2012

The more blogs and books you read on the subject, the more confused you probably get. You are still providing a compelling, unique message via a media channel to target audiences most likely to do business with you. Channel subscribers. Downloading a white paper may be worth $50. I digress- let’s get back to measurement.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Buzz Marketing for Technology

JUNE 27, 2008

This paper examines the teaching practices necessary in a climate of knowledge work. In this white paper, I take a postcritical stance (Selber 2004). Trying to force a modular work configuration by limiting these channels, in many cases, unacceptably constrains the ability to interact and prosper in knowledge work. References.

Work Management 100

Work Management Research Verticals Press 100

Heinz Marketing

FEBRUARY 19, 2018

Matt Heinz: I think this might not be a bad opportunity to spend a little time talking about, in the age of digital, and an age of so many different channels, the importance of audio, the importance of conversations like this. You can multi-task and listen to a podcast. Paul Roberts: Yes. Paul Roberts: Absolutely.

Top of Funnel 52

Top of Funnel Banner Ads Paid Search Agency Banners 52

Buzz Marketing for Technology

JUNE 27, 2008

This includes content in various forms (documents, Web pages, mail, notes, calendars, address books, etc.), Most of these models also acknowledge the preference of individuals to seek information internally first—in other words, from a personal store of information sources and channels.

Personalization 100

Personalization Lead Ranking Case Studies Multi-Channel 100

Biznology

AUGUST 16, 2018

I’ve co-written two books on the importance of early-stage content and how to identify and capitalize on those opportunities. But I have rarely led sustainable upper-funnel content efforts for a simple reason: It’s difficult to track the first touches in a multi-touch customer journey to revenue.

Lead Ranking 132

Lead Ranking Multi-Touch Attribution Top of Funnel Lead Scoring 132

Marketing Insider Group

NOVEMBER 11, 2019

Digital transformation doesn’t just mean upgrading your legacy paper record system to a modern database, or “moving to the cloud” (although it may include both of these things.) Set up a quick consultation, and I’ll send you a free PDF version of my books. Image source: [link].

Digital Transformation 208

Digital Transformation Lead Ranking Lead Scoring Planning 208

Content Standard

SEPTEMBER 28, 2023

In today’s multi-channel, multi-format marketing landscape, this strategy is essential for maximizing the impact of your content marketing efforts. I also give Nike points for using its people and content to seed assets in locations outside the company’s proprietary apps, driving traffic back to their owned channels.

Brand Identity 103

Brand Identity Branding Examples Multi-Channel 103

Hubspot

JUNE 7, 2016

In other words, it's like drawing on a blank sheet of paper - versus a coloring book - there are no guidelines or pre-set parameters. Secondly, ERPs integrate the back-end accounting functions of e c ommerce sites, helping retailers keep track of things like inventory, sales and product costs across multiple channels.

Marketing Automation Services 28

Marketing Automation Services Enterprise Management Work Management Marketing Management 28

markempa

FEBRUARY 12, 2018

Does empathy capture everything your book, The Challenger Customer, is about? Brent: The idea that empathy is the core principle of the entire book The Challenger Customer , I admit, is more of a personal opinion based on all of our research. You’ll notice the word doesn’t appear anywhere in the proper book.

Sales Management 300

Sales Management Buy Research Lead Ranking 300

Marketing Insider Group

MARCH 16, 2020

Even for more established brands with higher budgets, a blog is a perfect anchor for their dynamic, multi-faceted strategy. For example, if you have just published an e-book, you can create a series of hype-building blog posts investigating the core takeaways. These can then link to your e-book landing page. And who knows?

Lead Scoring 286

Lead Scoring Lead Ranking Budget Programs Marketing Budget 286

Online Marketing Institute

OCTOBER 29, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

markempa

FEBRUARY 9, 2015

Direct mail examples: personal letters, dimensional mailers, books, post cards, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories and third-party articles. Books — If you found a book that’s relevant to audience, you can send a copies or executive book summaries.

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 120

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! E-Book Market Surges to $1 Billion [R. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Scoop.it

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. Choose Main Content Channels and Formats. Another thing you should do is to choose your main content formats and the channels you’ll use to promote this content. Build Multi-Layered Content. What is B2B Content Marketing? Determine Content Goals.

Work Management 103

Work Management B2B Marketing Practices Content Marketing 103

Martech

FEBRUARY 21, 2022

wrote Kathleen Schaub, marketing strategist, in her paper “ Marketing Is Not a Vending Machine.” General Stanley McCrystal, in his book “Team of Teams”, outlined a similar problem in Iraq, where he had to oversee a joint Special Forces/Intelligence effort to track down al-Qaida terrorists in 2004.

ROI 101

ROI Planning Marketing Budget Creation Multi-Channel 101

Hinge Marketing

SEPTEMBER 29, 2022

A library of longer, high-value content, such as executive books, guides, webinar recordings, research reports and mini courses. Marketing automation tools can address a wide range of communication channels, including email, social media and text messaging. These tools also allow you to set up multi-step nurture campaigns.

Work Management 141

Work Management Marketing Management Marketing Automation Services Paid Content 141

Markempa

APRIL 30, 2019

Top of the Funnel: Use a Portfolio of Channels Without lead generation, there are no leads to nurture, and I recommend a portfolio approach to lead generation involving at least three to four different lead types like the following: Online Email Events Inside sales/sales development Don’t rely on just one primary lead source.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70