Oktopost

NOVEMBER 9, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Social selling is not social media marketing. So what exactly sets social selling apart from social media marketing? Hot Topics of this Episode Include: The key differences between social selling and social media marketing. Episode Summary.

Social Media 125

Social Media Social Marketing Media Transparency 125

Marketing Insider Group

AUGUST 12, 2020

However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. For that reason, it pays to learn how to leverage social media to draw your target audience into your content hub. Complement your strategy with aligned social media posts to capture more qualified prospects.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Social Media Marketing + Michael A. Social Media News + Matt Navarra Karissa Bell Sarah Frier Social Media Marketing Michael A. Stelzner He is the founder of the Social Media Examiner blog.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

DemandBase

JULY 2, 2020

10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. So kick up your heels and get swept away in any one of these marketing marvels. Thanks, Brandon.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Marketing Insider Group

NOVEMBER 8, 2021

It’s not something you learn in college or read in a book. And YouTube videos can only take you so far. I’m oversimplifying it, but this type of data can help inform the keywords you are bidding on in paid search, and serve as your editorial calendar for any long-form content and YouTube videos you plan on posting.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Zoominfo

DECEMBER 13, 2018

Although Google is widely known as both a professional and personal resource, YouTube—a Google subsidiary—is seen mostly as a personal resource and has yet to earn the same reputation with business audiences. Now, on to the ultimate guide to the YouTube channels producing the best sales content today. Go check it out!

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Marketing Insider Group

MAY 16, 2023

AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. Although he didn’t write a book titled “The Empathy Imperative” – Chat-GPT you are such a pretty little liar.) Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube.

SEO 243

SEO Lead Ranking Content PR 243

ClearVoice

JULY 14, 2020

Marketers who simply view YouTube as a repository (for videos that they also publish in a multitude of other locations) are missing a huge opportunity to utilize the world’s second-largest search engine to reach audiences. Yes, optimizing for search on YouTube is important — but doing so is only half the battle. Millennials.

Youtube 130

Youtube Marketing Budget Marketing & Strategy Allocation 130

Marketing Insider Group

MARCH 6, 2023

That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. For starters, social media consumption in the US was boosted by 215% during the 2020 pandemic. But in today’s industry, you have a number of video sharing options : Social Media.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

illumin

APRIL 11, 2024

Undoubtedly, the social network has experienced an explosive growth trajectory over the past five years and quickly surpassed the beginnings of other social media platforms. Despite the immense value of creator content, this invaluable content is gatekept within the parameters of social media platforms for the most part.

Barriers 127

Barriers Brand Identity Branding Content 127

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites.

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. Get some video of you speaking and put it on YouTube. There are software programs that will help you do this.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Marketing Insider Group

APRIL 21, 2020

Social media video advertising gets attention, and performance analytics make sure marketers see a solid return on their investment. That’s a clear advantage over mass media tactics, like television and print ads. Performance videos also pop up on social media according to algorithms that match a user’s past behaviors.

Planning 281

Planning Marketing Plans Video Marketing Content Marketing 281

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Sprout Social

JULY 22, 2021

Social media usage is on the up and up. Our Sprout Social Index™ 2021: UK & Ireland Edition report found 76% of consumers have used social media more in the past year, and 63% have bought from it. Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales.

Social Media 140

Social Media Generation Media Lead Ranking 140

Engagio

APRIL 2, 2018

I’ve put together a list of my top books to help you become a better marketer. You’ll notice only a few books are “marketing” books, while many are about applied behavioral psychology. This is the book I’ve recommended most to marketing and sales professionals, and it’s one of my favorites. Author : Robert B. Rating : 4.5

Work Management 85

Work Management Marketing Management Paid Search Agency Marketing & Strategy 85

Martech

APRIL 10, 2024

He is the founder of SalesforceBen.com, which is the largest community-powered Salesforce media platform, boasting over 1.2 She also co-hosts the popular YouTube series “HubSpot Hacks.” million monthly views. He is also an investor, advisor, and non-executive director at various companies within the Salesforce ecosystem.

CRM 102

CRM Work Management Marketing Management Marketing Automation Services 102

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. At roughly 340 pages of text plus another 42 pages of worksheets, this is a meaty book, but the end result of following Dave’s hour-a-day guide is a solidly justified, strategic social media marketing plan.

Social Media 100

Social Media Social Marketing Planning Media 100

ConvertKit

JULY 3, 2020

How to earn money on YouTube. How to decide how to make money on YouTube. How to make money on YouTube? Want to connect with (and earn from) your YouTube following outside the platform? Making money on YouTube doesn’t happen by amassing a large following and relying on YouTube to pay you for views.

Youtube 67

Youtube Merchandising Ad Exchange Blogger 67

KoMarketing Associates

APRIL 23, 2019

A B2B social media audit is an overall view into the analytics, performance, behavior, and schedule of your organization’s social media activities. It’s important for B2B organizations to stay active and engaged on social media. Below are 10 questions that should be asked during a B2B social media audit.

Paid Content 141

Paid Content Social Media Media B2B 141

Marketing Insider Group

AUGUST 11, 2023

Why Social Media Is Important For Business Social media is important for business , because it allows a business to connect directly with customers. Customer Engagement: Social media allows businesses to interact with customers in real time, fostering community and deepening relationships.

Social Networks 179

Social Networks Business Work Management Social Media 179

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

KoMarketing Associates

MARCH 15, 2016

Social media isn’t most B2B marketers’ first choice for most effective platform, but highly targeted advertising campaigns are starting to change that line of thinking. If you don’t think your audience is on social media, you’re wrong. Bottom line: your ideal prospects are likely using social media.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Biznology

JUNE 2, 2021

Cobotics (combining artificial intelligence and human effort) is increasingly central to the work of media industry professionals. This triggered new, immediate, and innovative developments in media production, media-streaming services, new entertainment, and remote- education offerings.

Marketing AI 104

Marketing AI Work Management Television marketing Media 104

ClearVoice

JANUARY 31, 2022

Here are your monthly updates from the world of social media. Get your 2022 @Instagram Trend report and more in this month's social media updates with @ClearVoice. YouTube update: Baby Shark becomes YouTube’s most-watched video. Book mark the article for future reference and happy content planning!

Social Media 59

Social Media Media Broadcasting Privacy 59

Navigate the Channel

OCTOBER 5, 2022

With a resurgence of in-person events and continuing demand for digital and hybrid events, it’s a pivotal time to apply a smart social media strategy to boost attendance, no matter the event format. Social Media Plays a Key Role in B2B Event Marketing. Social media is a critical tool for your event marketing.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Ambal's Amusings

JULY 19, 2012

Content Marketers Must Read Book of the Week! Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations an enormous opportunity to engage direc. Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations an enormous opportunity to engage direc. Authors: Ann Handley.

Content Marketing 100

Content Marketing Content Youtube Storytelling 100

Martech

JANUARY 4, 2024

She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. By leveraging social media and influencer partnerships, Kaleigh grew the business to generate five-figure profits while she was attending college and working full-time.

eCommerce 112

eCommerce Multi-Channel Marketing Analytics Tools Broadcasting 112

Bannerflow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Social Media 98

Social Media Advertising Agencies Advertisements Advertising 98

Marketing Insider Group

DECEMBER 8, 2021

In the early days of social media, building customer communities was common practice for all brands that had a Facebook page and Twitter account. It was easier back then because the networks were much smaller back then, and organic reach on social media was 100%. But here’s the thing, it wasn’t always that way.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Writing on the Web

JANUARY 29, 2014

with Social Media" src="[link] width="300" height="300" title="6 Tips for Easy Ebook Promotion with Social Media" /> Producing expert ebooks has never been simpler, and promoting them has never been easier. Since social media has come into being, the way you promote your expert ebook is, in fact, a whole lot easier.

Social Media 100

Social Media Promotion Media Tips 100

Convince & Convert

DECEMBER 24, 2014

Is social media so important now that we should be teaching it as a mandatory class in high school? Pew Internet Research says that 83% of American teenagers are using social media, and, among that group, 90% of them use their real names and their real information in social media, which seems like a recipe for disaster to me.

Social Media 155

Social Media Media Education Statistics 155

Contently

APRIL 5, 2022

Google Chrome, Gmail, YouTube, and Google Pixel are just four of dozens of ventures into which the giant has strayed—few of them unsuccessfully. Rather than pursue Google’s in-out expansion, Facebook has bolstered its own innovation by buying other social media platforms, the biggest of which are WhatsApp and Instagram.

Facebook 157

Facebook Google Paid Search Agency Content Marketing 157

Convince & Convert

MARCH 18, 2015

Get all JayToday episodes at [link] Are we finally at the convergence of content marketing and social media software? However, a very interesting announcement from Sprinklr , which is certainly one of the leaders in enterprise social media software. Tom wrote an amazing book called “ The Invisible Sale.” Shots fired.

Social Media 148

Social Media Social Marketing Disintermediation Content Marketing 148

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales. Use Instagram Shopping.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

Convince & Convert

JANUARY 4, 2015

What you want social media to do for your business, and what real people want and expect from businesses in social media are fundamentally different. This expectations disconnect and dissonance is the nucleus of all that is wrong and difficult about social media from a company perspective. different social platforms.

Social Media 166

Social Media Research Media Business 166

QuanticMind

JULY 31, 2023

What’s new in the realms of paid search and social media? This month, Laura Kubiesa, Basis’ VP of Social Media Investment, and Lindsay Martin, Group VP of Search Media Investment, compiled all the latest news, trends, and resources for easy access. Pretty sure Gaston isn’t the target audience here.

Paid Content 52

Paid Content Paid Search Agency Allocation Emarketing 52