Writing on the Web

AUGUST 29, 2012

Do you use social media like Facebook , Twitter or LinkedIn ? Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. Some days I’m spending not as much time on LinkedIn or Facebook or Twitter. Which e-newsletter and blogs do you subscribe to?

Ning 100

Ning Content Marketing Wikipedia Work Management 100

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. The Language of Business is Moving Faster Than You Are. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Marketing Insider Group

FEBRUARY 5, 2014

According to Wikipedia, “ Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. I wasn’t really sure what a “growth hacker” was or what impact it has on marketing. Or at least I want to be.

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100

Parse.ly

NOVEMBER 5, 2021

We’re going to produce original content on Twitter, LinkedIn, Facebook, Instagram, and TikTok. A lot of companies diversify almost immediately. We’re going to do a podcast. We’re going to do a video series. If you’re spreading yourselves so thin, all you’re going to do is create mediocre content.

Webinar Metrics 80

Webinar Metrics Media Advertising Agencies Lead Ranking 80

Animalz blog

NOVEMBER 28, 2023

Reid Hoffman, cofounder of LinkedIn and former board member of OpenAI, offers a valuable insight in his book Impromptu. The Wikipedia experience differed in details but not in results. ChatGPT’s response looks impressive until you check its sources and realize it’s quoting from just a handful.

Marketing AI 78

Marketing AI Research Tactics SME 78

Marketing Insider Group

JANUARY 17, 2013

So Klout updated the algorithm to include wikipedia mentions (a quantifiable measure of offline influence). If you are really interested in this topic, check out one of my Best Marketing Books by Mark Schaefer (@ MarkwSchaefer ) Return on Influence : The Revolutionary Power of Klout, Social Scoring, and Influence Marketing.

Wikipedia 100

Wikipedia Social Networks Social Media Network Marketing 100

EveryoneSocial

OCTOBER 17, 2018

LinkedIn’s 4 Pillars of Social Selling. In a nutshell, social selling is the process of using tools like Facebook, Twitter, and LinkedIn to: create relationships. The less you sell, and the more you focus on delivering value, the more than your book of business will grow. Running LinkedIn searches for outbound targets.

Paid Search Agency 95

Paid Search Agency Companies Cross-Selling Peer-to-peer 95

Buzz Marketing for Technology

JUNE 27, 2008

My master address book. Rays Personal Learning Environment. Formal Training. Classroom. e-Learning. Social Networking Application. Learning2006. Employee directory (through employer). eMail accounts. simslearningconnections.com. Professional colleagues. Day-to-day work colleagues. IT Help Desk. Inside firewall. Outside firewall. Public radio.

Personalization 100

Personalization Wiki Wikipedia Social Networks 100

Writing on the Web

MARCH 7, 2011

Link to definitions on Wikipedia of the most important keywords whenever you can. Link to sources, other web pages, books, other experts as often as you can. Share this on LinkedIn. Spell out the key concepts in your first sentence, either by asking a question, or summarizing. Write at least 300 words. Share this on Facebook.

SEO 100

SEO Tips Digg Blogger 100

Chris Koch

FEBRUARY 24, 2010

Image via Wikipedia. I’m hoping that all the articles, books, and blogs I’m seeing that look at B2B social media strategy in isolation are a function of our excitement over this new channel (and don’t get me wrong; it is really, really exciting). As we put together the questions, we struggled with the issue of social media strategy.

Social Media 100

Social Media Marketing & Strategy Marketing Strategy B2B Thought Leadership 100

Marketing Insider Group

MARCH 25, 2013

But increasingly, Google rates the best content as non-commercial and that moves companies down in favor of sites like Wikipedia and in some cases, some of Google’s own content. Optimization as defined in my book, Optimize, is a continuous effort to improve performance.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Buzz Marketing for Technology

MARCH 2, 2010

Share this on Linkedin. I picked this saying up from Gary Vaynerchuk’s new book. Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Marketing Insider Group

DECEMBER 21, 2010

According to Wikipedia , augmented reality is defined as “a live direct or indirect view of a physical real-world environment whose elements are augmented by virtual computer-generated imagery.” There is a new book out &# What technology wants&# by a guy called Kevin Kelly. Whoa – quite a mouthful! Result was great!

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

Books Amazon.com Books Wikipedia Collegiate Dictionary Collegiate Thesaurus Daypop Google Google Images Gurteen Hotbot HyperDictionary Translate to French Translate to German Translate to Italian Translate to Portuguese Translate to Spanish Yahoo. Will Facebook displace LinkedIn as "the social network for business"?

Effectiveness 100

Effectiveness Work Management RSS Marketing Management 100

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   As for some of the social networks, like LinkedIn , you can connect with people who can help you out.     The implications are that the Social Buyer – from a B2B prism – is active on the likes of Twitter, LinkedIn, and Facebook daily.    Social Buyer Circles.

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

SnapApp

SEPTEMBER 11, 2015

Is your Twitter following amazing, but LinkedIn engagement paltry? Or clicked through to one too many Wikipedia articles looking for background on your topic? Read a weird, awesome book. It was refreshing to see examples of marketers going big in their niche before trying to “be everywhere.”. Have a dance party.

Wikipedia 48

Wikipedia Twitter Internet Marketing Paid Search Agency 48

Buzz Marketing for Technology

JUNE 27, 2008

Wikipedia. (4). LinkedIn's cute outage page. Enter your email: Tags.NET. (24). Agile Development. (10). argumentation. (1). Australia. (16). beautiful. (2). bureaucracy. (1). Christian. (4). Christmas. (1). climate change. (7). community. (5). conspiracy theory. (3). craftsmanship. (9). economics. (10). education. (3). terrorism.

Work Management 100

Work Management Enterprise Management Marketing Management Web 2.0 100

Martech Advisor

DECEMBER 16, 2019

Image source: Wikipedia. It could be as simple as giving a customized bookmark when people buy a book. Tell us on Twitter , LinkedIn , or Facebook. The hero’s journey is an effective storytelling technique, popularized by Joseph Campbell, an American Professor of Literature. The Hero's Journey. Value User Feedback.

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Customer Satisfaction Work Management 68

Hubspot

SEPTEMBER 15, 2014

Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Richard Branson is very active on social media, and not just on Twitter and LinkedIn. He tweets about his kids, books he recommends, and movies he likes.

Social Media 28

Social Media Media Lead Scoring Lead Ranking 28

Lenny's Newsletter

AUGUST 24, 2023

B2C customers • Common mistakes people make when implementing JTBD • When not to use it Listen now on Apple , Spotify , Google , Overcast , and YouTube. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com. Lenny may be an investor in the companies discussed.

Wikipedia 52

Wikipedia API Linkedin Work Management 52

CoSchedule

JANUARY 24, 2023

For example, follow competitors’ social media accounts, join relevant groups on LinkedIn or Facebook, follow discussion threads on reddit, and review your product categories on directory sites such as G2Crowd. Wikipedia is awesome, and we all use it for personal purposes. What are the hot topics people are discussing in your niche?

Process 100

Process Wikipedia Paid Search Agency Lead Scoring 100

Hubspot

DECEMBER 30, 2011

Connections - The LinkedIn equivalent of a Facebook 'friend' is a 'connection.' Because LinkedIn is a social networking site, the people you are connecting with are not necessarily people you are friends with, but rather you met in brief, heard speak, or know through another connection. has its own LinkedIn Today.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Buzz Marketing for Technology

OCTOBER 4, 2008

Well if you regard laptops as simply a combo TV and book, then yeah, I guess its been a waste. Facebook or LinkedIn) or other communities of practiceâ?? for Learning Professionals Ning where were on day three of the course, one of the more active forum discussions has been on getting value out of LinkedIn. For this weeks Web 2.0

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

Writing on the Web

NOVEMBER 13, 2014

Do you use social media like Facebook , Twitter or LinkedIn ? Some days I’m spending not as much time on LinkedIn or Facebook or Twitter. Let me know which sites are tops in your book in the work you do… hit the comment link and submit. What are your online reading habits, blogs, websites, articles, videos, podcasts?

Business Blogging 100

Business Blogging Ning Wikipedia Business 100

Engagio

MARCH 8, 2021

According to Wikipedia , “March is celebrated as Women’s History Month in the U.S., Book Club : This month, we are reading Becoming by Michelle Obama. LinkedIn Group : Women in B2B Network. and Australia, corresponding with International Women’s Day on March 8. To empower women to be badass! White in cio.com.

DemandBase 126

DemandBase Wikipedia Education Resources 126

Convince & Convert

MAY 31, 2012

” 30% of them said LinkedIn, 20% said blogging, and 19% said Facebook. Now, I like LinkedIn a lot. I think LinkedIn gets a bad rap. If you’re a B2B company and you believe that LinkedIn is the best possible way for you to deploy your social media self, I think maybe you need to look around a little more broadly.

Work Management 113

Work Management Marketing Management Social Media Paid Search Agency 113

Hubspot

JULY 8, 2015

“The problem with work-life balance is that it suggests there is a trade-off -- that one side must be ‘up' and the other one ‘down,’ like a weighing scale that has two sides to it,” Jappreet Sethi, CEO of Ideak Katalyst, wrote on LinkedIn in June of 2014. Here’s the passage from the article -- "Time to diversify your ‘life portfolio’?”

Work Management 28

Work Management Personalization Ethics Lead Ranking 28

Biznology

OCTOBER 31, 2013

Photo credit: Wikipedia. In a scenario that sounds a bit like Minority Report, recruiters now scan LinkedIn, assess who has been updating their LinkedIn profiles and how frequently and then proactively go after candidates, sometimes before these individuals even start looking for new jobs. But what about promotions?

Lead Scoring 80

Lead Scoring Lead Ranking Peer-to-peer Work Management 80

Marketing Insider Group

MARCH 31, 2014

Being a brand publisher doesn’t mean you create an e-book. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Photo Source: Wikipedia. Biggest Mistakes Marketers Make. And it’s certainly NOT about making “viral videos.”

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Custom Publishing 100

Biznology

MAY 22, 2012

Photo credit: Wikipedia. What you’re learning by “renting” your pages on Facebook , Twitter, Pinterest , Tumblr, Blogger, WordPress.com, LinkedIn, and Google+ , is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future.

Social Media 80

Social Media Media Wikipedia Facebook 80

Convert

JANUARY 18, 2023

According to Wikipedia, the search engine giants each run over 10,000 A/B tests a year or about 800 tests a month. The travel booking site is reported to run over 25,000 tests a year which amounts to over 2 thousand tests a month or 70 tests a day! Companies like Google and Microsoft’s Bing are said to keep a similar pace.

Sample 59

Sample Conversion Rate Lead Scoring Lead Ranking 59

Buffer

OCTOBER 25, 2018

Besides messaging and calling, users can now use WeChat to shop online and make payment offline, transfer money, make reservations, book taxis, and more. My interpretation of Wikipedia’s description is that Baidu Tieba seems to be similar to Reddit, where users can create a forum thread on any topic and interact with one another.

Social Media 111

Social Media Media Brand Identity Branding 111

Buzz Marketing for Technology

FEBRUARY 11, 2010

Share this on Linkedin. Related posts: Influencers vs Advocates in B2B Marketing According to Wikipedia – Influencer Marketing is a form of. I picked this saying up from Gary Vaynerchuk’s new book. Tweet This! Share this on Facebook. Share this on del.icio.us. Share this on Reddit. Stumble upon something good?

Case Study 100

Case Study Case Studies B2B Marketing Studies 100

Zoominfo

JULY 30, 2018

Just consider these statistics: SEO/SEM marketing is the eighth most in-demand hard skill wanted by companies in 2018, according to a LinkedIn study ( source ). In addition, many Wikipedia pages contain a section with related terms– a handy place to find top keywords in the industry.

SEO 180

SEO Long Tail Marketing Lead Scoring Lead Ranking 180

Valasys

JULY 15, 2019

As stated by Oli Gardner, Co-founder of Unbounce, in an article: “Your landing pages aren’t Wikipedia. Using Video Tutorials & E-books as messengers to the Audiences: Video tutorials & e-book downloads when used to educate the audiences, act as catalysts to bolster the conversions on the landing pages. Conclusion.

Landing Pages 56

Landing Pages Optimization Practices Marketing AI 56

distribion

MARCH 1, 2017

If I told you the story like that, you’d wonder why it has been voted the most distinguished American picture book for children. 71 percent of your audience wants single-click forms, so save the rabbit holes for your Wikipedia research, not form gated content. Connect with Clarissa on LinkedIn .

Top of Funnel 40

Top of Funnel Allocation Content Terms and Conditions 40

Marketing Insider Group

MAY 17, 2010

Wikipedia and the Harvard Business Review describe it in these simple terms: The Service Profit Chain is a theory and business model evolved by a group of researchers from Harvard University in the nineties (among others James L. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? What is the Service Profit Chain?

Customer Satisfaction 100

Customer Satisfaction Loyalty B2B B2B Thought Leadership 100