WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Opinions from Experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

WriteSpark

MAY 14, 2013

In this guest post, Hinge Marketing, which specializes in professional services firms, presents interesting data about online marketing strategies that can benefit any company offering technology services. How Services Firms Grow with Online Marketing. by Sylvia Montgomery. Opinions from Experts.

Online Marketing 120

Online Marketing Service Planning Paid Search Agency 120

Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. There are new neuromarketing companies and books galore, and I believe most offer important clues for content marketers.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Martech

JANUARY 4, 2023

LinkedIn: DaveGerhardt (150K followers). Matt is the founder of Heinz Marketing, author of a slew of essential B2B books including “The Predictable Pipeline, The Modern Marketer’s Field Guide and Full Funnel Marketing.” Company: Heinz Marketing. LinkedIn: MattHeinz (51K followers).

Marketing Analytics Tools 123

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 123

Hinge Marketing

NOVEMBER 18, 2014

” However, the ROI for traditional marketing investments is notoriously difficult to measure. Because of this, it seems like marketing expenses are the first to be cut when budgets are being evaluated. In contrast, online marketing offers opportunities for measurement above and beyond traditional measurement.

Online Marketing 48

Online Marketing ROI B2B Marketing Marketing Analytics Tools 48

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Exo B2B

OCTOBER 16, 2020

His work integrating search, social, content, and influencer marketing for B2B brands has been recognized by the Wall Street Journal, The Economist and Forbes as well as CMO.com and MarketingProfs. As executive editor of TopRank’s Online Marketing Blog, he’s published over 1.4 And that’s just the beginning of his bio.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. How to Optimize Your LinkedIn Profile.

Linkedin 100

Linkedin Tactics Tips Work Management 100

ClearVoice

NOVEMBER 16, 2022

This guide curates the upper echelon of content marketing influencers you can follow to sharpen your B2B content marketing skillset. Here are the top seven content marketing influencers on LinkedIn, Twitter, and other major networks you should follow. Top 7 Content Marketing Influencers to Follow. Rand Fishkin.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

KoMarketing Associates

DECEMBER 29, 2015

Three years ago our leadership team made it a point to treat our online marketing experience as a priority in organizational strategy and business development. 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015 by Derek Edmond. 6 Great B2B Business, Marketing, and Strategy Books by Kelsey Jones.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Convince & Convert

SEPTEMBER 7, 2010

Here’s what makes UnMarketing an unusual, yet worthy use of your marketing education time: UNpretentious Unlike so many marketing books, Stratten doesn’t overcomplicate the subject matter. UNstructured Like Gary Vaynerchuk’s Crush It , Stratten dictated some of the book, and it reads very conversationally.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hinge Marketing

MARCH 26, 2014

Firms that actively engage in online marketing grow up to 4X faster and are more profitable than those that do not. We studied 500 professional services firms to better understand how they use online marketing and what the results are. As you can see, the news (at least for those doing B2B online marketing) is good.

Online Marketing 48

Online Marketing Work Management B2B Marketing Marketing Management 48

Hinge Marketing

MARCH 22, 2016

Why don’t business books ever talk about the build industry?” ” When you look at the shelves of a bookstore, you’ll be hard pressed to find any books about the construction industry. And, in the hundreds of business books (like Good to Great ), you rarely ever see an AEC firm mentioned.

Marketing Proposals 48

Marketing Proposals Business Word of Mouth Cost per Acquisition 48

markempa

AUGUST 11, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I will post a review on Amazon soon.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Onalytica B2B

APRIL 5, 2018

He speaks at big marketing conferences, writes for big marketing blogs and he hosts a little marketing podcast, Content Matters. He’s written hundreds of articles on content marketing, search engine optimization, social media and Analytics. Top 10 Online Marketing Experts to Watch, Forbes.

Social Media 180

Social Media Network Marketing Conference Work Management 180

Writing on the Web

JANUARY 29, 2014

In order to get your e-book in front of as many eyes as possible, you’ll need some patience, a plan and some creative ideas. Once you have done that, you can feed your blog into your profile, add videos, books from your bibliography and reviews. It’s not just about promoting your ebook, it’s about promoting YOU!

Social Media 100

Social Media Promotion Media Tips 100

markempa

OCTOBER 17, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation CRM Work Management Lead Ranking 120

markempa

JUNE 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

SEPTEMBER 1, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

Hinge Marketing

MAY 23, 2016

Like traditional lead generation, the new model is founded on demonstrating expertise and building trusting relationships — but these goals are accomplished online. While online marketing will continue to evolve, here are ten proven lead generation techniques that are working for professional services firms today.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Webbiquity

MAY 17, 2016

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. Showcase reviews: Online Marketing Institute. Pricing: free to $21 per month.

Planning 145

Planning Research Tools Best Practices 145

markempa

AUGUST 14, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Download the eBook here.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

KoMarketing Associates

FEBRUARY 18, 2016

Don’t judge a book by its cover. She may have gotten you to eat two more bites of your veggies before you moved on to dessert, but of course Mom never told you anything about your career in online marketing. Because online marketing isn’t really something that can be taught. Don’t cry over spilled milk.

B2B 120

B2B Sales Cycle CTR Sales Qualified Leads 120

markempa

AUGUST 18, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

BtoB 120

BtoB Lead Generation B2B Sales Generation 120

KoMarketing Associates

APRIL 23, 2019

For instance, if a B2B company is using LinkedIn to recruit new employees, then it would make sense for their tone to be more professional as that of an employer. Hashtags are used regularly on Twitter and Instagram, but LinkedIn has also stepped up the options that are available with hashtags. LinkedIn: 1 per day.

Paid Content 141

Paid Content Social Media Media B2B 141

markempa

AUGUST 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! So whats the deal?

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

markempa

FEBRUARY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Sales Leads Generation 120

markempa

MAY 24, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Also, my book got a new cover!

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Biznology

JANUARY 13, 2016

This webinar covers the basics of writing for the blogosphere as well as how to write for Facebook, Twitter and LinkedIn in a manner that recognizes the unique culture of each. Paul Gillin is one of our Biznology authors, and a writer, speaker and online marketing consultant specializing in B2B social media.

Social Media 80

Social Media Media BtoB Webinar Metrics 80

KoMarketing Associates

APRIL 7, 2021

E-books: 57% (compared to 48% in 2020). But also make it easy for people to share your content via email, or via social media – especially via LinkedIn. This is another best practice pulled from… pretty much any marketing strategy ever. White papers: 55% (compared to 60% in 2020). Blog posts: 46% (compared to 56% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

markempa

JUNE 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! More about the author.

Lead Generation 120

Lead Generation B2B Sales Generation Leads 120

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Ill be back next week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

KoMarketing Associates

MARCH 7, 2013

Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Kipp Bodnar (@kippbodnar) : “Inbound Marketing @HubSpot. Co-Author of The B2B Social Media Book ([link] Founded [link] (@smb2b)” Follow Kipp at https://twitter.com/kippbodnar.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

MAY 26, 2016

As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active. With the significant popularity growth of social media, it’s no surprise that B2C marketers have found it to be a great channel to reach consumers.

Social Media 183

Social Media SEO Media B2B 183

KoMarketing Associates

JULY 6, 2012

Casie Gillette, who joined KoMarketing as Director of Online Marketing on July 2, brings strategic leadership in SEO, social media, and online marketing to the KoMarketing team on behalf of client initiatives and the organization as a whole. They have some great talent and I am looking forward to being part of it.”.

Ad Building 120

Ad Building Copywriting PPC Conference 120