EMagine B2B Blog

FEBRUARY 27, 2018

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately on what the word actually means (currently). Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Stay in school kids, please.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

NetLine

OCTOBER 30, 2023

Before we even get to that point, though, it’s taking between 25-27 touches per contact within an account just to book a meeting. It can certainly get to be quite tricky navigating such a complex buying journey, especially when each is unique and requires specific answers to one-of-a-kind questions.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

EMagine B2B Blog

FEBRUARY 27, 2018

As I’ve watched the definition of the ambiguous word “marketing” evolve over the years I’ve been reflecting a lot lately on what the word actually means (currently). Brand, positioning, messaging, image, targeting, lead generation, events, digital, public relations, nurturing … (need I go on?). Stay in school kids, please.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Valasys

OCTOBER 15, 2020

There are endless opportunities for testing and optimizing LinkedIn ads and with the help of self-service partners, businesses gain functionality such as cross-channel management, rule-based management, and account-based marketing (ABM). Lead Generation. The executives of all the Fortune 500 companies are on LinkedIn.

Advertising Agencies 40

Advertising Agencies Budget Programs Work Management Marketing Management 40

ViewPoint

JUNE 15, 2012

He has written over 95 articles around sales and marketing management and is the author of four books. He is a speaker on sales lead management, sales enablement, and marketing ROI. 2012: Companies Lifting Off with Higher Budgets for Marketing & Lead Generation.

Lead Management 120

Lead Management Work Management Marketing Management Direct Marketing 120

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

ViewPoint

JULY 19, 2012

Brian is Executive Director of Revenue Optimization at MECLABS where he leads business units that include Applied Research, Strategy Group, Conversion Group, Leads Group, Agency Group, Technology Group and Training Group. Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

markempa

DECEMBER 19, 2016

When I ask myself how much I read, it is maybe one book a month. How a technology company used its employees to generate quality content. B2B Marketing: 3 reasons for adopting video content into your marketing mix. The post B2B Content Marketing: Will Video Kill eBooks? appeared first on B2B Lead Blog.

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

Marketing Insider Group

AUGUST 26, 2010

5 Must Read Social Media Books With summer upon us, this post includes a list of the 5 social media books that you must add to your summer reading list (it will be well worth it). The books are listed in no particular order and have been written by some of the most well-known social media experts today.

Social Media 100

Social Media Resources Media Web 2.0 100

SmartBug Media

OCTOBER 31, 2019

Content advertising, an important part of the marketing mix, combines content marketing and PPC campaigns. By the end of this post, you’ll have a better understanding of how you can combine the two approaches to amplify your marketing into a beautiful synergy of visibility engagement that ultimately results in more sales.

Paid Content 65

Paid Content PPC Advertisements Advertising 65

Marketing Insider Group

OCTOBER 19, 2010

Marketing spend is much more efficient. Now there are many great examples of funnels in this book and none of them are wrong. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. I have to admit that this project was a lot of fun. Conversions increase.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Hinge Marketing

JUNE 2, 2016

Sure, a construction company may not sell a building online like Amazon sells books, but prospective clients will shortlist companies purely based on their impression of a website. SEE ALSO: Changes in the Professional Services Marketing Mix: Traditional vs. Online Marketing. Additional Resources.

Branding 48

Branding Brand Identity Sales Qualified Leads Social Media 48

Hinge Marketing

JUNE 26, 2015

Data such as number of impressions, interactions, leads generated, and even the number of deals closed, can now easily be viewed and reported on. SEE ALSO: Critical Email Marketing Do’s and Don’ts for Professional Services. A successful marketing strategy is made up of a unique marketing mix.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Marketing & Strategy Automation 48

Marketing Insider Group

APRIL 26, 2011

Other leadership perspectives on how to drive change in B2B Marketing: “Throw away the rule book&# says Dana Anderson , Kraft Foods’ Senior Vice President of Marketing, Strategy, and Communications. 78% of Internet users conduct online product research. 84% of 25-34 year-olds have left a favorite website because of ads.

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

TaylorMadeIn KEW

JANUARY 27, 2019

Despite all the noise about cold-calling being ineffective, out-dated, and just downright WRONG in this digitally-focused era, it’s still an effective part of the marketing mix. In their sales pitch, this particular caller kept on talking about MarTech as a B2B marketing strategy.

Marketing & Strategy 71

Marketing & Strategy Marketing Management Cold Calling B2B Marketing 71

Marketing Insider Group

JUNE 9, 2010

Essential Twitter Tips from Guy Kawasaki Top 5 Social Media Books Top 10 Common Social Media Mistakes to Avoid Author: Brian Rice *This post originally appeared on B2C Marketing Insider and was reposted with the permission of the author. Bit.ly – use this tool to create shortened URLs and track clicks.

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Hinge Marketing

SEPTEMBER 1, 2015

While traditional marketing and business development techniques (including proposals) work, they can’t stand alone in the increasingly competitive marketplace. The world of lead generation and business growth extends well beyond RFPs and networking events. Take control of your tactics and your firm’s reputation.

Work Management 48

Work Management Planning Advertising Agencies Ad Building 48

Albacross

APRIL 1, 2020

Our lead generation solution is specifically designed to help marketers so we’ve been lucky enough to be able to speak to many people in this space. Marketing Mix. Now is also a good time to consider whether you should change aspects of your marketing mix. Or do something different entirely?

Ideal Customer Profiles 52

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 52

SmartBug Media

JUNE 11, 2021

Marketing tactics to further enhance this strategy: Create a calendar page that allows website visitors to book tours online and pair prospects with student ambassadors or teachers who can take them on a real-time tour through key parts of campus.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

accelerate agency

APRIL 12, 2023

Book a consultation to see how accelerate agency can scale your SaaS brand However, it’s not enough to use a standard B2B marketing strategy. There are a number of elements of the SaaS business model that are quite specific, so the marketing mix you use to promote your product needs to be tailored to fit.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Marketing Insider Group

DECEMBER 21, 2010

There is a new book out &# What technology wants&# by a guy called Kevin Kelly. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. We tried AR for couple of B2B clients (Cisco and Datacraft). Result was great! The graphic is very interesting as well.

B2B Marketing 100

B2B Marketing Paid Search Agency Demand Generation Agencies Web 2.0 100

Marketing Insider Group

DECEMBER 9, 2010

Rinse and Repeat: there are plenty of books and speeches on exactly how much time to spend on social media. Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

SmartBug Media

NOVEMBER 3, 2020

This, coupled with the prescribed workflow not lending itself to B2B account-based marketing (ABM), makes opportunity lead source a sometimes subjective—though always crucial—data point. Full Circle Insights is a very solid app whose CTO literally wrote the book on Salesforce customization called Advanced Apex Programming.

Multi-Touch Attribution 105

Multi-Touch Attribution Lead Ranking Marketing Attribution Full Circle Insights 105

Altitude Marketing

OCTOBER 17, 2018

A B2B marketing campaign is a targeted, systematic set of efforts designed to achieve a specific goal. This could be generating awareness and buzz around a new product launch , lead generation for an existing product or service, a company rebranding , a response to major industry news or regulations, or just about anything else.

Enterprise Management 56

Enterprise Management B2B Marketing Work Management Campaigns 56

Marketing Insider Group

OCTOBER 12, 2010

I see value in both qualified lead generation and appointment setting. Most good demand gen executives will agree that it’s all about marketing mix. I’d like to ask the C level execs at Starbucks, Northrop Grumman and Fidelity that we booked meetings with today if they agree with that statement.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

AUGUST 12, 2010

When they ask for better leads. Give them leads they can close and then we can all share in the success of hitting the numbers. I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine. The changing landscape of “Traditional lead generation” as it pertains to the IT market.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

LeadSquared

NOVEMBER 24, 2015

We still need a little bit of online assistance for digital marketing. By looking at only message and GSM, you will be losing out on PPC and email marketing – two powerful tools required in the marketing mix for any company. What are the best practices in digital marketing for a B2B company? Question 2. Question 8.

Webinar Metrics 52

Webinar Metrics FAQ Paid Search Agency Work Management 52

MLT Creative

AUGUST 1, 2011

But I read a book first: Inbound Marketing , by Brian Halligan and Dharmesh Shah. It opened my eyes to how social media fits into the marketing mix. Social media for the purpose of marketing your business isn’t about frivolous chit-chat. Think of social media as one part of a lead-generating engine.

Inbound Marketing 40

Inbound Marketing Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into.

Lead Generation 48

Lead Generation Generation Webinar Metrics Leads 48

markempa

SEPTEMBER 30, 2012

Here’s the conundrum: Spenner is at the 20-mile mark in the content marketing marathon, while too many marketers haven’t even reached the starting point. Consider this statistic from the 2012 MarketingSherpa Lead Generation Benchmark Report (free excerpt): 75% of marketers have no formal lead generation strategy.

Content Marketing 120

Content Marketing Work Management Marketing Management Marketing Automation Services 120

TaylorMadeIn KEW

NOVEMBER 12, 2017

My issue with it is that when we as marketers start with a tactic – eg producing content – we neglect and often completely ignore everything else we need to be thinking about in order to effectively engage with and provide value for our customers. Many of us simply don’t understand what marketing strategy is and how to develop it.

B2B Marketing 59

B2B Marketing Planning Content Marketing B2B 59

KoMarketing Associates

JANUARY 3, 2019

It’s unbelievable that another year is in the books. At KoMarketing, we are fortunate that it has been another great year, seeing double digit growth, the professional development of new and existing team members, and the organization rising to challenges faced in the ever evolving world of B2B digital marketing.

B2B Marketing 122

B2B Marketing Marketing Analytics Tools Planning B2B 122

TaylorMadeIn KEW

NOVEMBER 12, 2017

My issue with it is that when we as marketers start with a tactic – eg producing content – we neglect and often completely ignore everything else we need to be thinking about in order to effectively engage with and provide value for our customers. Many of us simply don’t understand what marketing strategy is and how to develop it.

B2B Marketing 54

B2B Marketing Content Marketing Planning B2B 54

SpotMe Blog

JUNE 29, 2023

Stay up to date with digital pharma marketing trends, platforms, and strategies. The pharma industry is constantly evolving, so your pharma marketing needs to as well. With the right digital pharma marketing mix, pharma companies can build brand awareness, nurture leads and drive more sales.

Paid Content 52

Paid Content Webinar Metrics Marketing Budget Marketing & Strategy 52

SnapApp

APRIL 18, 2017

Why you should include interactive ebooks in your marketing mix. Interactive ebooks can be used to target any range of topics, such as children's books, travel guides, cookbooks, and educational material. This educational children's book app allows the user to touch the insects they want to learn more about.

Top of Funnel 81

Top of Funnel Examples Budget Programs Digital Marketing Funnels 81