Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. CourtneyM This is a great review of the Forrester Research.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

B2B Marketing Savvy

SEPTEMBER 15, 2009

find themselves the subject of academic scholarship and book publishing “for the rest of us…” . Douglas’ book is an edited and authorized collection of the funniest tweets of all time w/forward by Biz Stone, co-founder of Twitter. Twitter Power: Tweets as Electronic Word of Mouth. San Francisco examiner.com.

Social Media 40

Social Media Facebook Research Peer-to-peer 40

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. .&# How can I help you?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Ambal's Amusings

SEPTEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Laura Patterson's book Marketing Metrics in Action. Brian Carroll's book Lead Generation for the Complex Sale. Recommended Resources from B2B Marketing Experts.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Convince & Convert

FEBRUARY 10, 2010

link] [link] Hervé Weytens Integrating Email and Social Media with Flowtown [link] #socialmedia #email [link] Chuck Forrest Integrating Email and Social Media with Flowtown [link] [link] Nelson Wee Cool Tool to integrate Email and Social Media (Have you heard of Flowtown?) How can I help you?

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Oktopost

APRIL 4, 2023

The sharp rise of influencer marketing, and its ongoing ascendency, is a direct result of the value of social proof – of word-of-mouth and friend-to-friend recommendations. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling.

Social Media 118

Social Media Enterprise Management Work Management Marketing Management 118

Online Marketing Institute

AUGUST 14, 2011

Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

MAY 5, 2010

Responding to Forrester’s research about the need for agencies to become “connected&# – to be the bridge between brands and their consumers, St. In addition to being Chief Jane of JaneNation, Lisa is also the Cultural Strategist for St. “We recognized the need to step up our game,&# says Lisa. How can I help you?

Social Media 126

Social Media Advertising Agencies Paid Search Agency Media 126

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005. How can I help you?

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

FEBRUARY 23, 2010

I’m constantly referring back to Forrester’s POST methodology when planning campaigns. For those who are not familiar with it, Forrester’s POST methodology is People (audience), Objectives, Strategy & Technology (tools & tactics). How can I help you?

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Brandpoint

JUNE 12, 2019

The PESO model stands for Paid, Earned, Shared and Owned Media and was coined by Gini Dietrich in the book Spin Sucks. Social shares & online word-of-mouth. Instead, your goal for shared media should be to encourage engagement, communication and online word-of-mouth for your brand. What is PESO?

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Convince & Convert

SEPTEMBER 21, 2010

Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Love the slides, worksheet and Forrester tool. Thanks for sharing this stuff Jay.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

FEBRUARY 23, 2016

This post – which is equally relevant for content marketers and customer experience pros – is drawn from my brand-new book, Hug Your Haters: How to Embrace Complaints and Keep Your Customers. Forrester found that 72 percent of consumers prefer using a company‘s website to answer their questions. Image via BigStockPhoto.com.

Work Management 106

Work Management Marketing Management Service Content Marketing 106

Buzz Marketing for Technology

MARCH 23, 2010

In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Every Industry! Tweet This! Share this on Facebook.

Social Media 100

Social Media Paid Search Agency WOM Media 100

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. link] jaybaer If there were thousands of blogs, Webinars, books, etc. An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). I'm trying to quote Forrester here somewhere. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Content Standard

OCTOBER 2, 2020

” — David Ogilvy “Word of mouth can be as important, if not more important, for neighborhood businesses as traditional advertising.” ” — Ekaterina Walter “Advertising brings in customers, but word-of-mouth brings in the best customers.” Don’t finish crappy books.

Paid Content 117

Paid Content Top of Funnel Planning Paid Search Agency 117

Heinz Marketing

OCTOBER 29, 2018

I mean, if you have an event that develops a good reputation where people come back and they say “I have to go to that again because it was a great experience, there was great content, there was great networking,” I mean that alone and the word of mouth of good events can certainly help. Matt: I agree.

Top of Funnel 70

Top of Funnel Work Management Enterprise Management Conference 70

QuanticMind

SEPTEMBER 28, 2016

Day 2 of SMX East 2016 is in the books – here are the insights we’ve recorded from some of digital advertising’s best and brightest. . pictured: Itir Aloba -Curi and @KSCDigitalPulse ).

SEM 40

SEM Multi-Channel Paid Content Cost Per Click 40

Convince & Convert

SEPTEMBER 21, 2010

Social Media Monitoring Tools – How to Pick The Right One [link] #Tools #SocialMedia [link] martin s. 1 [link] #Tools #SocialMedia #SaveOurShores [link] Francis Otolo RT @socialEspeaking: RT @ingurz RT @mtext: Social Media Monitoring Tools – hw 2 Pick D rt. 1 [link] #Tools #SocialMedia [link] Josh Lysne Hey Katie, great post.

Social Media 157

Social Media Media Paid Content Work Management 157

Single Grain

OCTOBER 11, 2019

2) Encourage Word-of-Mouth Marketing. When it comes to driving awareness of and exposure to a brand, word-of-mouth marketing still reigns supreme. Take it a step further, and turn your event into a word-of-mouth marketing machine by encouraging attendees to share their experiences on social media.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Online Marketing Institute

OCTOBER 1, 2010

blog comments powered by Disqus About Jeremiah Owyang SF, Silicon Valley Industry Analyst Altimeter Group Columnist for Forbes CMO Network Client Disclosure Policy Categories Advertising Advocacy Aggregation Altimeter Analysis Analyst API Asia Augmented Reality Blogger Dinner Book Review Career Case Study Challenges Citizen Journalism CMO Collaboration (..)

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

SendX

DECEMBER 24, 2019

You could sell that email as a stand-alone book, screenwriting for a movie or tv show. If this anecdotal example won't suffice for you to believe in me, maybe a report from Forrester Research will. If it is not something you would prefer to not be shared if your subscribers share it, it would be like a word-of-mouth type of thing.

Email Marketing 197

Email Marketing Video Marketing Youtube Landing Pages 197

Metadata

MARCH 16, 2021

So Forrester and Gartner actually ended up adopting the terminology that we coined. Or if you have Forrester, did that lady and say what you think, or you go to the biggest customer you have and tell them, what do you think is a good name for this category? And nobody compare the title of the book to what the title of the thing was.

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management B2B Work Management 52

Convince & Convert

SEPTEMBER 21, 2010

link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W. link] TrafficVault.com RT @AndrewHazen The 39 Social Media Tools I'll Use Today [link] #socialmedia #web2.0 Kobayashi Jay, thank you so much for an awesome post.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

link] web3test FFtf: The 39 Social Media Tools I'll Use Today | Blogging and Content Creation | Social Media Consulting – Convi… [link] [link] Forrest W. Im a frequent social media conference speaker , and co-author of the forthcoming new book The Now Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

MARCH 2, 2010

And the fact that Forrester Research projects social media spend in the U.S. That’s been ExactTarget’s territory for a long time, and extending that concept of message-centric, platform-agnostic to social media is a natural fit. to be larger than email by 2012 doesn’t hurt, either. How can I help you?

Business 117

Business Paid Search Agency Social Media Analysis 117

Convert

OCTOBER 25, 2022

According to Forrester Research , 43% of website visitors go straight to the internal search bar when they open a website. Learn the influence principles from Robert Cialdini’s famous book. Does the copy clearly indicate who your product helps? Stop treating this section as an afterthought.

Paid Content 59

Paid Content Tips Top of Funnel Paid Search Agency 59

Convince & Convert

SEPTEMBER 20, 2010

Can you imagine an “Illinois Marketing for Dummies&# book? This research raises two interesting questions: - Forrester published research earlier this year that said Facebook users (rather than Twitter users) were the source of much of the New Influencer population. link] Imagine an “Illinois Marketing for Dummies” Book?

Twitter 147

Twitter CRM Business Paid Search Agency 147