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5 Best Books Every Copywriter Should Read

Anyword

Check out some of our blog articles to see how we apply their words of wisdom in a practical way. Along with practice exercises, the use of formulas, and watching your competitors, perusing the knowledge of copywriting and advertising experts is always a good use of your time. The Robert Collier Letter Book. The Boron Letters.

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How to Personally Engage With Your Customers Using SMS Marketing

Vision6

SMS (or text) marketing is a direct marketing tool you can use to communicate with customers, whether that’s sending abandoned cart messages, getting customer feedback, to announcing sales or promotions and confirming appointments. SMS marketing best practices. Book a free demo today.

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MarTech’s ABM experts to follow

Martech

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. She is host of the GTM podcast and co-author, with Travis Henry, of the just-released book “Busting Silos.” That’s plenty, but far from all.

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ClickLaunch: Connect Direct's High-Tech Direct Marketing Handbook

Ambal's Amusings

ClickLaunch is ClickDocument's platform for launching new and exciting eBooks, books and white papers. T he High-Tech Direct Marketing Handbook is packed with 65 tips and techniques on demand generation strategy. Blog Direct Connections Twitter HJSewell. Tell us about what Connect Direct does?

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How You Can Get Started With Email Marketing Today

Salesforce Marketing Cloud

5 email marketing best practices What are the costs involved with email marketing? Types of email marketing What is the best email marketing tool? How to get started with email marketing 50 ways to send better emails How do you get readers to click and read your emails?

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How Small Gifts Can Create Big Marketing Wins

Zoominfo

Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo. “It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” 3 Quick Gifting Tips 1.

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Personalization is Powerful, But Don’t Get Too Personal

DivvyHQ

Let me start by saying that this topic is top of mind because we crossed a line and got a little too personal with one of our past marketing emails. The overall concept of content personalization on the web has been growing rapidly in the last decade. But here’s the question: How personal is too personal?