Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. Every time I read a book these days, they are full of stories. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

OCTOBER 20, 2010

You get better results with your content marketing when you speak to the “ old brain ,&# the one that’s also known as the primitive brain or the survival brain. There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man….

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

SEPTEMBER 23, 2010

I call it misplaced timidity or fear of marketing ones own self. In online marketing it’s well known that the money is in “the list.&# That is, when you promote something, you need big numbers on your email marketing list in order to get enough responses, partly because people won’t always open your emails.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

JANUARY 12, 2011

Good content marketing requires good storytelling. This was a theme in the wonderful book by Rosamund and Benjamin Zander, The Art of Possibilit y. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. Client Stories Make the Best Content for Marketing.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

APRIL 19, 2011

How do you get content marketing results? This and other key tips will be discussed Wednesday April 20, 2011 on an open webinar I’m giving: Time-Saving Tips for Content Marketing Results. If you are a coach, doctor, lawyer, any professional, you are trying to differentiate yourself in a crowded market. Tweet This!

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

OCTOBER 7, 2010

Marketing is changing along with this world that offers multiple media channels to spread more messages to more people. Content marketing is growing rapidly as a way to connect with consumers who have become adverse to interruptive advertising. Here’s what I’m reading in an excellent book, The Buying Brain by A.K.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

SEPTEMBER 3, 2010

This is the job of good content marketing and the challenge for online professionals who write blogs, articles, and web pages. Your content isn’t going to market anything if you don’t reach inside the heads and hearts of your readers. Online Persuasion: Creating Desire. The desire to know it all.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

JANUARY 18, 2011

I don’t know if you’ve read Tim or not, but he’s a master at blogging and marketing his books. If you haven’t checked out these two books, do so now. Since reading the first 1/3 of his book on fitness in 3 days, I’ve lost those 3 lbs. Blogging Services: Content Marketing for Coaches.

Personalization 100

Personalization Digg Blogger Buzz 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. But quite often, it’s unlikely we will actually know a person doing an online review, unless they are a well-known author or respected expert in the field. Share this on Bebo.

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

OCTOBER 12, 2010

Sure, marketing is vastly improved when it sounds authentic. But what does that mean for content marketing? No, really…Some people have book clubs, or exchange recipes and garden tips. How do you add a little more of it into your content marketing? The problem is that as an instruction it is totally unactionable.

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

JULY 20, 2010

Here’s what Milana tells us about why she created this list: Although Internet marketing and information marketing is still dominated by men, there are many women who are building their multiple income streams empires. Book or signature product. 4 Steps to Creating Massive Online Visibility. High quality web site.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

DECEMBER 15, 2010

Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. My client’s blogs and sites where I manage their content marketing. I feed information to them every day and respond to requests, even when I’m not actively marketing in person.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. Blog this on Blogger.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

AUGUST 12, 2010

I’m reviewing Annette Simmons book The Story Factor, Inspiration, Influence, and Persuasion through the Art of Storytelling. The real challenge is in making it an efficient marketing tool. It’s about smart content marketing. The Brain Science of Online Persuasion. Online Persuasion: Creating Desire.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

JUNE 28, 2010

8 Reasons to Use a Sales Page: Sales of a product or informational product like a book. Tags: Attracting Clients Content Marketing Online Marketing Pathway to Profits Teleclasses & Seminars blog formatting content marketing with blogs converting readers to clients sales pages Wordpress sales pages.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

JULY 2, 2010

The next they may share a tutorial or run a contest or review a book.&#. I’m reading 2-3 business books that are terrific, and I saw two really funny movies and a great match at Wimbledon. 7 Keys to Content Marketing on a Business Blog: Why a blog is not a newsletter. My blog niche is arts and crafts. Share this on Bebo.

Personalization 100

Personalization Ning Business Content 100

Writing on the Web

OCTOBER 18, 2010

The Content Marketing Institute recently surveyed content marketers who report that’s their #1 challenge: How to write content that is “ engaging, “ that gets readers to pay attention, the compels them to take action. Content Marketing to a Caveman’s Brain. Lawrence and Nitin Noria. Blog this on Blogger.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

JUNE 28, 2011

I’ll be posting some of the best tid-bits from all the books I read. Why Use Twitter, Facebook & LinkedIn for Content Marketing? If you’re interested in learning, hit the “Like&# button and become a regular reader/fan. It’s like an open buffet for people who like learning. Hope you “like&# it!

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

MAY 2, 2011

How should content marketing be used on the home page of your website? That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. Like other executive coaches, he offers many services: facilitation, assessments, leadership development, speaking and books.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

SEPTEMBER 9, 2010

(Vacation time, so here’s another guest post, this one by Susan Long, freelance marketing consultant.). Lulu also lets you sell books of your photos – maybe you’ve taken a great collection of photos of a special event in your town and you want to offer it for sale. Blog Marketing: How Readers Find Your Business.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

OCTOBER 28, 2010

As content marketers, if you are writing content designed to persuade and influence, you need to know what makes people tick. Lawrence and Nitin Noria in their 2001 book Driven: How Human Nature Shapes Our Choices. This theory doesn’t exclude other theories, but as a framework for marketing, I think it works quite well.

Digg 100

Digg Buzz Blogger Google 100

Writing on the Web

FEBRUARY 14, 2011

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Of course, who wouldn’t? There are two ways to persuade people.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing isn’t a buzz word because marketing people just like new buzzes. Smart marketers know the rules and never forget them. Good stuff.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

MARCH 7, 2011

Link to sources, other web pages, books, other experts as often as you can. Content Marketing Optimized for Search Engines. Link to an important keyword in the first paragraph if you can. Link to definitions on Wikipedia of the most important keywords whenever you can. Write at least 300 words. Blog this on Blogger. Tweet This!

SEO 100

SEO Tips Digg Blogger 100

Writing on the Web

SEPTEMBER 24, 2010

Her blueprint for creating simple copy that works to market your products and services is clear. “She reads me like a book.&#. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs. I’ve been re-reading Maria Velosa’s Web Copy that Sells this week.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Content Rule #2: Insight inspires originality.

Rules 100

Rules Content Digg Press 100

Writing on the Web

AUGUST 10, 2010

I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for web pages.).

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

JULY 5, 2010

If this chat hasn’t been enough to get you writing like you talk, you’ll want to read my book: Write like you talk —only better, 3 ways to turn good talkers into great writers. You can check out her book Write like you talk–only better, 3 steps to turn good talkers into great writers. Be yourself. Share this on Bebo.

Ning 100

Ning Digg Buzz Blogger 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Study: Social Media Pays by MediaPost Online Media Daily. Mark Walsh. Kevin Nalty. Margot Heiligman.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Writing on the Web

DECEMBER 8, 2010

What I find most difficult is having to juggle multiple tasks when it comes to marketing online. I can blog about business blogging and content marketing. I love writing about all things blogging and marketing online.That’s what I do here on this blog, WritingontheWeb.com. I can focus on marketing and operations.

Work Management 100

Work Management Marketing Management Digg Thought Leadership 100

WebMarketCentral

JANUARY 23, 2009

Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. Buzz , Digg and Photo.net. "A

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Why would this be useful?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Online Marketing Institute

NOVEMBER 7, 2010

In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. For B2B marketers, content curation provides the best of both worlds. Content curation is as important in the content marketing toolbox as is creation.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. by My Venture Pad.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

The B2B Social Media Marketing Series is supported by IDG Enterprise. On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Why are so many B2B marketers using social media, though?

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130