Writing on the Web

JULY 13, 2010

I explore more about this in my free online e-book Content Marketing for Online Profits.). Top 3 Content Marketing Challenges: Survey Results. Content Marketing Results: Landing Pages Rule. Online Marketing: What’s Your Biggest Challenge? Business Results from Online Content Marketing?

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

SEPTEMBER 2, 2010

It keeps me on my toes with reading Harvard Business Review and the best business books around. Let me know how I can serve you, if I can help you have a better, more interesting blog or content marketing on the Web. Content Marketing Ideas: Rethinking Blogging. 3 Biggest Challenges for Online Content Marketing?

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

JULY 29, 2010

Research studies show that some ratings and reviews will influence more than others: This report is taken from Dr. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. 3 Biggest Challenges for Online Content Marketing?

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

OCTOBER 12, 2010

No, really…Some people have book clubs, or exchange recipes and garden tips. Then I read this in Simon Sinek’s beautiful book, Start with Why : “For values or guiding principles to be truly effective they have to be verbs. How do you add a little more of it into your content marketing? Blog this on Blogger.

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

JULY 20, 2010

In the next few posts I’ll be featuring some of the most successful women entrepreneurs who turned their passion into a multiple income streams business online! Book or signature product. Multiple Pathways to Online Profits. 3 Biggest Challenges for Online Content Marketing? High quality web site. Live events.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

AUGUST 26, 2010

My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. Money spent on games has now surpassed movies and books. (He He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.)

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

OCTOBER 20, 2010

There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man…. I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. The Brain Science of Online Persuasion.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

DECEMBER 15, 2010

Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. Let me know which sites are tops in your book in the work you do… hit the comment link and submit. But unless you know what your audience wants, you’re shooting in the dark. They won’t stay.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

JANUARY 11, 2011

In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. Every time I read a book these days, they are full of stories. That’s what makes them successful as popular books. Your online content should be no different. Studies are stories, in a way.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. Blog this on Blogger.

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

AUGUST 12, 2010

I’m reviewing Annette Simmons book The Story Factor, Inspiration, Influence, and Persuasion through the Art of Storytelling. Today I do a lot of ghost blogging and web writing for smart professionals who would rather outsource their online marketing tasks and concentrate on their business and their clients.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

JUNE 28, 2010

8 Reasons to Use a Sales Page: Sales of a product or informational product like a book. Tags: Attracting Clients Content Marketing Online Marketing Pathway to Profits Teleclasses & Seminars blog formatting content marketing with blogs converting readers to clients sales pages Wordpress sales pages.

Template 100

Template Ning Webcast Digg 100

Writing on the Web

JUNE 28, 2011

I’ll be posting some of the best tid-bits from all the books I read. If you’re interested in learning, hit the “Like&# button and become a regular reader/fan. It’s like an open buffet for people who like learning. Hope you “like&# it! Blog this on Blogger. Subscribe to the comments for this post?

Facebook 100

Facebook Ideal Customer Profiles Digg Buzz 100

Writing on the Web

JULY 2, 2010

The next they may share a tutorial or run a contest or review a book.&#. I’m reading 2-3 business books that are terrific, and I saw two really funny movies and a great match at Wimbledon. 7 Keys to Content Marketing on a Business Blog: Why a blog is not a newsletter. My blog niche is arts and crafts. Share this on Bebo.

Personalization 100

Personalization Ning Business Content 100

Writing on the Web

OCTOBER 18, 2010

Recently, I came across a fascinating book I read 10 years ago, based on evolutionary biology, sociology, and psychology: Driven: How Human Nature Shapes Our Choices by Paul R. Content Marketing to a Caveman’s Brain. Lawrence and Nitin Noria. Let me know what you think. Blog this on Blogger. Share this on del.icio.us.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

SEPTEMBER 9, 2010

Lulu also lets you sell books of your photos – maybe you’ve taken a great collection of photos of a special event in your town and you want to offer it for sale. Lulu also lets you sell books online, so if you think people might want to have a permanent collection of some of your articles you can sell them online.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

JANUARY 12, 2011

This was a theme in the wonderful book by Rosamund and Benjamin Zander, The Art of Possibilit y. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. In fact, our stories matter more than what actually happens to us. You also reveal your values and purpose.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

MARCH 7, 2011

Link to sources, other web pages, books, other experts as often as you can. Link to an important keyword in the first paragraph if you can. Link to definitions on Wikipedia of the most important keywords whenever you can. Write at least 300 words. Each post should have hyperlinks for every 120 words. Blog this on Blogger. Post on Google Buzz.

SEO 100

SEO Tips Digg Blogger 100

Writing on the Web

FEBRUARY 14, 2011

While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Stories of real people connect with readers in a way that data and words on a screen can’t. Blog this on Blogger. Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Writing on the Web

OCTOBER 28, 2010

Lawrence and Nitin Noria in their 2001 book Driven: How Human Nature Shapes Our Choices. Content Marketing to a Caveman’s Brain. Our brains haven’t changed much, nor have our fundamental motivations. I suggest a frame work for understanding basic human motivations: the Four Drive Theory, presented by Professors Paul R.

Digg 100

Digg Buzz Blogger Google 100

Writing on the Web

SEPTEMBER 20, 2010

Here’s a recap of some really key nuggets from this book: Before you write one word of copy, you must first: Know your objective. The Nuances of Writing About Yourself on the Web: 10 Content Marketing Tips. A standard learning tool for many copywriters is Maria Veloso’s Web Copy that Sells, published in 2004. Good stuff.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

APRIL 19, 2011

Three books I highly recommend to get you started: Content Rules by Ann Handley and CC Chapman. I’d like to interview some authors that have written about it. Personality Not Included by Rohit Bhargava. Get Content, Get Customers , by Joe Pulizzi. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

SEPTEMBER 24, 2010

“She reads me like a book.&#. Tags: Attracting Clients Content Marketing On Writing Better Writing Great Blog Content Writing Great Copy Writing for the Web blog content blog writing content marketing with blogs converting readers to clients Online Marketing. Write a few sentences out about the problem.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

AUGUST 10, 2010

I’ve been reading several neuroscience and communications books that say the same things in different ways, and I think these persuasion tips can easily apply to better blog writing. Online Persuasion: Seeing Through the Eyes of Your Customers. The Brain Science of Online Persuasion. But just follow along with me here.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

APRIL 13, 2011

In their book Content Rules , Handley and Chapman lump two concepts into rule #2: Know yourself. Join us for a discussion on coach marketing, boring newsletters, and new trends so that you get found, get known and get new clients. Content Rule #2: Insight inspires originality. Know your customers. Blog this on Blogger.

Rules 100

Rules Content Digg Press 100

Writing on the Web

OCTOBER 7, 2010

Content marketing is growing rapidly as a way to connect with consumers who have become adverse to interruptive advertising. Here’s what I’m reading in an excellent book, The Buying Brain by A.K. Related posts: Neuromarketing: This is your brain on advertising… The Brain Science of Online Persuasion.

Content Marketing 100

Content Marketing Content Digg Paid Search Agency 100

Writing on the Web

JULY 5, 2010

If this chat hasn’t been enough to get you writing like you talk, you’ll want to read my book: Write like you talk —only better, 3 ways to turn good talkers into great writers. You can check out her book Write like you talk–only better, 3 steps to turn good talkers into great writers. Be yourself. Share this on Bebo.

Ning 100

Ning Digg Buzz Blogger 100

WebMarketCentral

JANUARY 23, 2009

In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services. King's book makes it possible for any business to improve its online performance. Buzz , Digg and Photo.net. "A

Optimization 20

Optimization Marketing Websites PageRank Lead Scoring 20

Writing on the Web

DECEMBER 8, 2010

Although I love reading business books and crafting articles for my successful executive coaches, or ghost-blogging for them, I’m suffering from a split brain and it hurts! Leadership development is an area of expertise for me. I write Ph.D.-quality quality content for coaches and consultants. Blog this on Blogger. Email this via Gmail.

Work Management 100

Work Management Marketing Management Digg Thought Leadership 100

Writing on the Web

MAY 2, 2011

Like other executive coaches, he offers many services: facilitation, assessments, leadership development, speaking and books. His previous website was well designed, but it had too much information, in my opinion. The challenge is to present all the services to readers, while maintaining the focus on them and their problems.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Webbiquity

FEBRUARY 1, 2010

Social Media Has Direct Influence on Brand Search by Marketing Charts. Social Media: The Need For Measurement by SEO Book. How to market your social media presence by iMedia Connection. New e-Book: “GOING SOCIAL…&# Developing a Social Media Program for Your Business, Your brand or Your Clients by CVMonologues.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it. Doing all 7? Need to improve?

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Webbiquity

FEBRUARY 16, 2011

For anyone seeking to expand their professional network online, market to professionals, get advice from peers on business products and services, find a job, or hire the right candidate, LinkedIn has become an indispensable tool. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”. by My Venture Pad. Share this on Bebo.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. You will be navigating your prospects through this sea of content by leading them to the most relevant important information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

NOVEMBER 8, 2010

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! E-Book Market Surges to $1 Billion [R.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

SOCIAL MEDIA MARKETING MANAGER at M80. Online Marketing Coordinator at Explo. Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! GE Campaign Turns YouTube Videos and. View More » Jobs Account Management positions - digita.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Also, I think another viable category for blogging for reputation, or to establish a voice of authority.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130