Hinge Marketing

OCTOBER 31, 2019

At Hinge, we write and talk a lot about differentiation. Meet the not-so-differentiated firms. In this post, we’re going to focus on the worst offenders: a dozen so-called differentiators that haunt professional services firms like bats—and suck the life out of otherwise promising brands. . 12 Not-So-Fresh “Differentiators”.

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Differentiation Work Management Marketing Management Service 91

Goodish Agency

JANUARY 29, 2021

Before we get started, we need to define what brand positioning is. So, what is brand positioning? Therefore, before we define our brand position, we must first define these 3 things: The what – What are you doing, or what problem are you solving? Merged together they form a brand positioning statement.

Positioning 98

Positioning Brand Identity Branding Enterprise Management 98

Webbiquity

MARCH 2, 2017

But sales pros who’ve read Bosworth’s book often have two reactions: 1) It’s an incredibly valuable guide, particularly when selling complex, high-value products, but 2) it’s incomplete, not delving deeply enough into question design, particularly for open queries. Deb Calvert. Issue questions. Solution questions.

Ethics 100

Ethics Differentiation Comparison Buyer Need 100

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 42 David Food Board International Contact David Food Score: 31.33

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

Hinge Marketing

AUGUST 7, 2017

Way back in 1969, a very perceptive marketer named Jack Trout introduced the concept of brand positioning to the world. A few years later, he and Al Ries wrote the seminal book, Positioning: The Battle for Your Mind , and the rest is history. That’s where brand positioning comes in. Brand Positioning Defined.

Positioning 97

Positioning Work Management Marketing Management Service 97

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Biznology

APRIL 8, 2021

B2B companies make three big mistakes in their messaging: They fail to differentiate themselves from their competitors. I really like how you begin your message strategy development with differentiation and positioning. Differentiation is essential if a company has any hope of claiming a position in its market.

B2B Marketing 196

B2B Marketing B2B Differentiation Paid Search Agency 196

Content Standard

APRIL 19, 2024

Tamsen is the author of the book Find Your Red Thread: Make Your Big Ideas Irresistible. It emphasizes identifying the core question or problem your target audience has, and then positioning your idea, product, or service as the clear answer or solution.

Enterprise Management 93

Enterprise Management Design Work Management Brand Identity 93

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Thinkers360

MARCH 1, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

Education 127

Education B2B Thought Leadership Thought Leadership Lead Scoring 127

B2B Marketing Directions

AUGUST 13, 2022

The Thesis of the Book The basic thesis of The Organic Growth Playbook is relatively simple. The authors contend that the conventional approach to marketing - which is primarily focused on differentiating a product or service in the minds of potential buyers - isn't a reliable way to drive revenue growth for most companies.

Organization 52

Organization Marketing Management RFP Barriers 52

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 126

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 126

Webbiquity

JULY 18, 2013

In an era of increasingly transparent pricing, interchangeable products, and uniformly adequate service, the only remaining differentiator may be the “soul” of a company: is your organization the type of enterprise that people want to do business with? What do you stand for? But it can be nurtured and encouraged.

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Advertising Agencies Transparency Amazon Social Media 100

Thinkers360

MARCH 8, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 47 Philip Ideson Art of Procurement Contact Philip Ideson Score: 32.79

B2B Thought Leadership 124

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 124

B2B Digital Marketer

SEPTEMBER 30, 2021

In this episode, Mark Colgan shares how you can get booked on podcasts, grow your reach, and potentially increase your revenue. 31:53 – How to differentiate yourself from the overabundance of content and new podcasts. 34:59 – The rate or percentage of good and bad podcast booking agencies. Mark’s LinkedIn: [link].

Top of Funnel 52

Top of Funnel Digital Marketing Funnels Work Management Paid Search Agency 52

Webbiquity

FEBRUARY 15, 2022

In his book, Profitable Growth is Everyone’s Business , Dr. Ram Charan explains that upstream refers to the “strategic process of identifying and fulfilling customer needs.”. In her blog posts, workshops and books , she shares best-practices for each of these strategies.

Demand Generation Agencies 297

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 297

Thinkers360

MARCH 22, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 50 Simon Hartley Quantinuum Contact Simon Hartley Score: 30.79

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 104

Thinkers360

APRIL 7, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Thinkers360

APRIL 14, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 77

DivvyHQ

OCTOBER 3, 2018

“Losing yourself in a book is the ultimate relaxation.”. A book is often the perfect prescription for doubt removal too. A book is often the perfect prescription for doubt removal too. Here we prescribe eight books to the modern content marketing leader. It blows all other books on culture right out of the water.”.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

Thinkers360

MARCH 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today !

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 91

Marketing Insider Group

JUNE 22, 2020

Differentiate your new brand voice from your previous one. That kind of sustained content marketing can differentiate your brand – not only from its competitors but also from its former self. Use these steps to change your target customers’ perceptions of your brand: Position Your New Brand Image Strategically.

Content Marketing 258

Content Marketing Brand Identity Branding Marketing Agencies 2 258

TaylorMadeIn KEW

NOVEMBER 26, 2017

In just one week – on 3 rd December – my book B2B Marketing Strategy: differentiate, develop and deliver lasting customer engagement will finally be released! In the publishing world, there is such a big gap between the final manuscript submission and the actual book release date that I haven’t really thought that much about it lately.

B2B Marketing 0

B2B Marketing Marketing Proposals B2B Custom Publishing 0

Tomorrow People

APRIL 27, 2022

Palmatier and Shrihari Sridhar’s book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all organisations must address is customer heterogeneity – or in other words, the fact that all customers differ. Why is it important to have a clearly defined target market? According to Robert W.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Contact Kevin Giblin Score: 32.40

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Drew Neisser

MARCH 8, 2024

In this episode, Jay Baer provides a blueprint for how to get there, detailing 6 time-busting strategies shared in his book, “ The Time to Win.” From auditing your current responsiveness to baking in a “fast pass,” prepare to transform customer interactions into swift, memorable experiences that promote loyalty and positive word-of-mouth.

Customer Satisfaction 52

Customer Satisfaction Word of Mouth Differentiation Loyalty 52

Aberdeen

JUNE 20, 2018

Of the nineteen business intelligence (BI) companies evaluated in our 4 th annual assessment of positioning in the BI space, more than half (11) build positioning around the notion of “insights.”. On the one hand, these companies could just be ignoring their competition, and the similarity in positioning could be accidental.

Positioning 40

Positioning Enterprise Management Marketing Management Forrester 40

Go Beyond SEO

APRIL 16, 2024

CTAs encourage visitors to take specific actions, such as requesting a quote, booking an appointment, or subscribing to your newsletter. By providing valuable information, you position yourself as an industry expert, earning the trust of your audience.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

ClearVoice

APRIL 24, 2019

There’s no better time than now to revitalize your brand positioning statement. What is a positioning statement? A positioning statement expresses the essence of a brand with precision. What a brand positioning statement is not. Marketers mix up brand positioning statements quite often.

Positioning 79

Positioning Examples Brand Identity Branding 79

Vision Edge Marketing

APRIL 13, 2021

Even if you are making, or exceeding your performance target(s), if you are not growing as fast as the category, or your strongest competitors, your position in the category will eventually decline. Outstanding differentiation. Why do the answers to these three questions matter? Consistent innovation. Rigorous performance management.

Planning 215

Planning Marketing Management Allocation Paid Search Agency 215

Hinge Marketing

JANUARY 6, 2016

Strong brand differentiation drives growth. “We’re a full service tech firm, won’t we be limiting ourselves—and potentially turning away business--if we differentiate too specifically? . The first thing you will want to do is identify what your firm’s key differentiators are. Is it provable?

Differentiation 48

Differentiation Brand Identity Branding Word of Mouth 48

SendX

JULY 1, 2021

According to a study by Qualtrics , improved customer experience (CX) has an overwhelmingly positive effect on business, with 94% of customers saying they are likely to buy again from a business with “very good” CX. A strong VOC strategy can have a direct effect on growing your business — boosting sales and improving customer retention.

Business 358

Business Template Customer Satisfaction Analysis 358

Vision Edge Marketing

JANUARY 30, 2024

Evolving Customer Needs and Foster Loyalty : In his book, The Practice of Management , Peter Drucker declares there is only one purpose of a business: to create a customer. The ability to adapt , differentiate , and stay ahead of the competition is often rooted in the feedback and suggestions of the customers.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Marketing Insider Group

OCTOBER 20, 2020

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. During my research for my book Mean People Suck , many CMOs I spoke to simply didn’t understand the necessity of building a culture of empathy. Admit it: we’re tired, stressed and just looking for some relief.

Business 353

Business Work Management Correlation Cable 353

Vidyard

NOVEMBER 6, 2018

These team of sales development representatives (SDR) are using personalized 1-to-1 videos to stand out, book more meetings, and cush their quotas. is clearly differentiating themselves from competitors and booking more meetings with key prospects. —the sales development team at Punch!

Video Marketing 117

Video Marketing Sales Cycle Work Management Marketing Proposals 117

Hinge Marketing

AUGUST 17, 2016

At Hinge, we’ve helped a lot of professional services firms position – and even reposition – themselves in the marketplace. And being well positioned will make it much easier for you to develop new business. Brand positioning is nothing more than a way to help prospective customers make sense of your business.

Positioning 48

Positioning Brand Identity Branding Differentiation 48

Sharpspring

JANUARY 29, 2020

Keep reading for tips on how to effectively differentiate your brand voice and set your company apart. Using Marketing Voice as a Differentiator. To demonstrate the impact of brand voice as a differentiator, let’s take a look at three products that do largely the same thing: small business accounting. Image Source.

Differentiation 52

Differentiation Marketing Automation Services Brand Identity Branding 52