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Why bottom-of-the-funnel SEO is the game-changer your B2B needs

Martech

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. So, why start from the bottom in B2B?

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Top 50 Global Thought Leaders and Influencers on Personal Branding 2024

Thinkers360

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Personal Branding for 2024. Congratulations to all our Personal Branding influencers who participated! Join Enterprise Lite to work with all of these Personal Branding influencers! 10 Dr. Contact Yaroth Chhay Score: 32.18

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5 Tips for a Great Sales Hook, According to Sales Reps

Hubspot

In sales, it's no different. A good sales hook can prevent your prospect from hanging up the phone, or deleting your email entirely. And a great sales hook can start your entire conversation off on the right foot. Here, we asked six sales reps their tips for creating a convincing sales hook to turn prospects into customers.

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Chicken Soup for the Quota: 6 Sales Books To Help You Close More Deals

Salesforce Marketing Cloud

As sales fanatics, we often ask ourselves: What makes top sellers the best at what they do? We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. Some of these titles aren’t even sales books. Let’s take a look.

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Content curation for social selling; how to get even better results

Scoop.it

Content curation is a great asset available for marketers to maximize the impact of social selling programs. recent integration with social selling solutions such as GaggleAMP, unleash the power of content curation + social selling. But why is curation such a nice tool to leverage employee advocacy? So is content curation.

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Curation and Personalization: How (Not) to Compete with Amazon

Convert

As The Hill reported at the time, what they actually announced was that “Prime Day,” the biggest discount event on the mega-platform and which results in a massive sales surge for the company, would be moved from July to September. To put personalization back at the center of Amazon’s brand.

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HubSpot’s August 2023 releases: The manager’s guide

Martech

The tool is now available on the mobile devices that many social media managers use to do their work. This feature gives team members the necessary context and history when transferring the customer to a new rep without needing to read every message.