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The Marketing Book Podcast: “Inspire Your Buyers” by Bruce Scheer

The Forward Observer

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

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Customer Retention Emails For Customer Loyalty

SmartBug Media

A successful email marketing strategy includes post-purchase emails that drive engagement, revenue, loyalty, and, ultimately, customer retention. They are cost-effective, increase brand loyalty, reduce customer churn, and generate more revenue for your business. Transactional emails are just one type of customer retention email.

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8 key tips for marketing to existing B2B customers

Tomorrow People

After all, you can’t build brand loyalty if you don’t have customers. Palmatier and Shrihari Sridhar’s influential book Marketing Strategy: Based on First Principles and Data Analytics , one fundamental challenge that all companies face is the fact that all customers change—even in B2B contexts. Evolve your offering.

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Why Your B2B Business Needs a Customer Loyalty Program

The Lead Agency

They are imperative there is a critical connecting bridge between positive customer experience and customer loyalty which is achieved through customer loyalty programs. . The Importance of B2B Customer loyalty . While customer loyalty programs are largely associated with B2C businesses, they are even more important for B2B.

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Does Your Growth Strategy Need an Intervention?

Vision Edge Marketing

Evolving Customer Needs and Foster Loyalty : In his book, The Practice of Management , Peter Drucker declares there is only one purpose of a business: to create a customer. This both protects existing revenue streams and can lead to cross-selling and upselling opportunities, increasing the lifetime value of each customer.

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How Sales and Marketing Alignment is your Key to SMB Success

ClickDimensions

Missed Cross-Selling and Upselling Opportunities Disconnected communication channels can lead to missed opportunities for cross-selling and upselling. This can lead to lower customer satisfaction scores, reduced loyalty, and ultimately, lower customer lifetime value.

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How Chief Growth Officers Drive Growth Through Customer Experience

Vision Edge Marketing

It falls on their shoulders to develop and execute the overall customer-centric growth strategy for the organization that creates sustainable revenue streams for the organization, builds brand loyalty , and gains a competitive edge in the marketplace. These numbers demonstrate the importance of CX in building customer loyalty and advocacy.