ClearVoice

AUGUST 16, 2023

Personalized content is more likely to be engaged with remembered than generic content, helping build customer relationships and creating a more positive brand experience. Scaling personalization without the correct expertise and resources is a significant challenge. While daunting, these challenges can easily be overcome.

Advertising Agencies 98

Advertising Agencies Marketing Agencies 1 Paid Search Agency Ad Agencies 98

Act-On

FEBRUARY 16, 2024

As she looked through the data, she also figured out which messaging performed best with our target ICP but also aligned with where a person was in their journey (top of funnel, middle of funnel, or bottom of funnel). She accounted for how each person entered our database. Created streams based on how people entered the database.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

NuSpark Consulting

JANUARY 15, 2016

“ People are often bored or put off by facts, but they never tire of hearing stories ” — Jay Conrad Levinson, Author “Guerilla Marketing” series of books. Case studies are bursting with promise for use in B2B lead generation and sales. Why Case Studies? Why do marketers at B2B companies write case studies?

Case Study 100

Case Study Case Studies Studies B2B Marketing 100

Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. In Brown’s case, her argument is just a really well-shaped piece of ice, and there’s nothing wrong with that. So how do you know if your idea is worth an e-book or a blog post?

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

B2B Marketing Directions

JULY 4, 2021

Delivering personalized content and experiences remains a top priority for many B2B marketers, and recent research has found that effective personalization is still a challenge for many marketers. The value of personalization in marketing has been largely unquestioned for nearly two decades.

Privacy 98

Privacy Personalization Gartner Privacy Policies 98

ClickZ

NOVEMBER 5, 2019

The site enables users find and book cheap flights, trains, and buses by comparing prices across multiple carriers. The company employs over 2900 people and manages an average of 10,000 bookings a day. Per the case study, “Interactions’ partnership with Kiwi.com will continue to grow and evolve as Kiwi.com’s business does.

Case Studies 49

Case Studies Case Study Work Management Marketing Management 49

Hubspot

DECEMBER 28, 2020

To learn how to conquer these challenges — plus many you haven't discovered yet — take a look at these books on remote work. Unlike many remote work books aimed at leaders and solopreneurs, Douglas, Gordon, and Webber focus on the front-line remote worker. I'd suggest other books, like Work-From-Home Hacks or the Holloway Guide.

Work Management 101

Work Management Peer-to-peer Best Practices Act-On 101

Marketing Insider Group

AUGUST 26, 2020

In that case, you’ll need to provide your company’s decision makers with a reasonable estimate of your likely ROI. Use Case Studies of Similar Companies. Spend some time in online research to find case studies of B2B or B2C companies that have implemented a content marketing program. Quite the opposite.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

KoMarketing Associates

FEBRUARY 12, 2015

It’s been proven that high income earners read more books than other demographics. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. The book also focuses on the how , instead of the why , when it comes to targeting potential and current clients.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

Contently

AUGUST 13, 2018

That’s the thing about additive content —piecing together small bits of content like articles into something more substantial, like an e-book. In Brown’s case, her argument is just a really well-shaped piece of ice, and there’s nothing wrong with that. So how do you know if your idea is worth an e-book or a blog post?

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Marketing Insider Group

MARCH 27, 2023

Previous research has shown that B2B companies are able to maintain respectable client retention rates by building customer relationships and brand loyalty. This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

PureB2B

JUNE 9, 2022

A successful, personalized advertising campaign requires data. In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals. Why Personalization Is Important for B2B Marketing Campaigns. It’s that simple. You’re not alone.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Marketing Insider Group

AUGUST 10, 2021

Are we targeting leads in the consideration-stage who are comparing and contrasting solutions and might benefit from downloading a case study? This strategy will compare two versions of the same webpage, landing page, or ad, but with one variable (in this case, different CTAs) to objectively measure their effectiveness.

Lead Generation 362

Lead Generation Marketing Qualified Leads Lead Ranking Sales Qualified Leads 362

Marketing Insider Group

JUNE 19, 2023

Both diets and donuts compete in the quest to make a person feel good. For example, Semrush has an Organic Research feature that lists competitors. Check beyond the “Blog” or “Case Studies” pages of a domain. Footers now commonly have links to robust long-form content, such as e-books and whitepapers.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Marketing Insider Group

MARCH 29, 2021

Create buyer personas and research content that meets their needs. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Create well-researched buyer personas for each segment to help your teams focus on their needs. Expand your team to handle the larger content workload.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B. The Power of Moments.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Televerde

JUNE 7, 2021

With countless information available at their fingertips, people conduct their own research and determine what products and services best meet their needs. Invest in helpful resources like contemporary books on sales and books on marketing to improve your sales growth and lead generation. Customer-Focused Mindset.

Work Management 52

Work Management Marketing Management Planning Paid Search Agency 52

Hinge Marketing

JUNE 14, 2021

For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Download Hinge’s Research as Content Guide and learn how to rise above the noise with research-based content. Research/Survey Reports . E-books/Books.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Marketing Insider Group

MARCH 24, 2021

Research shows that laughing in a social context causes your body to release endorphins, the “feel-good” hormones. Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Use Humor to Build Connections.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Trade Press Services

MARCH 4, 2024

Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. When developing evergreen content, consider topics such as case studies, step-by-step guides, tutorials, checklists, industry glossaries, resource lists, comparison charts, and best practices.

Top of Funnel 80

Top of Funnel Trends B2B Thought Leadership Buyer Personas 80

Webbiquity

JUNE 24, 2013

According to recent research , nearly 80% of CMOs see custom content as the future of marketing. The same study also showed that: • 90% of companies are already doing some form of content marketing. • Not because the concept will fade away, but because it will be seen as redundant; there won’t be any marketing without content.

Rules 100

Rules Content Paid Search Agency Lead Scoring 100

Writing on the Web

JANUARY 30, 2014

Turning a blog into a book is nothing new. Unless you’re a fantastic writer in a sexy cutting edge topic, you’re not likely to be discovered and land a huge book deal just from your blog. These posts probably have a mixture of case studies, personal stories and research.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Marketing Insider Group

NOVEMBER 16, 2020

So we poured over a ton of data, research, and recommendations, to recommend a small sample of MarTech tools that you maybe haven’t heard of before. According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. Automated Retargeting. Retargeting works.

Marketing AI 318

Marketing AI A/B testing Tools Lead Scoring 318

Savanta

JUNE 20, 2011

Do they have different attitudes and personalities? B2B segmentation in practice: A case study. Some businesses require simple book-keeping whereas others require a full blown accounting and forecasting package. Do they have different motivations, needs and preferences? • In other words, real segments.

Case Study 120

Case Study Case Studies Segmentation SME 120

Marketing Insider Group

NOVEMBER 8, 2022

The secret to strong personal relationships starts with consistency, transparency and quality time. When your audience feels seen , they’re also likely to repost your content throughout their personal networks. Valuable content that jives with SEO research will land you on the first page. The Importance of Content Marketing.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

B2B Marketing Directions

FEBRUARY 25, 2024

In many cases like this, there's no readily apparent way to explain the difference in performance. Martin is the former dean of the Rotman School of Management and the author of several books on business strategy and management. The WARC database includes over 24,000 case studies drawn from global ad competitions.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

sagefrog

FEBRUARY 14, 2024

For marketers ready to take their efforts to the next level, Nancy Harhut’s book, Using Behavioral Science in Marketing , stands out as a valuable resource, presenting complex concepts in an engaging and accessible manner. Behavioral science can also be crucial in building trust and personalizing marketing efforts.

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

Martech

FEBRUARY 8, 2024

A person who looks it up is in the market to spend money. If a person comes across your content or even subscribes to your updates, they will get acquainted with you. That is if you constantly create high-quality content with research conducted better than that of competitors. Think case studies, comparisons, and expert guides.

Top of Funnel 113

Top of Funnel SEO B2B Paid Search Agency 113

Marketing Insider Group

JULY 1, 2020

According to Sprout Social’s research, customers prefer content that teaches them about the brand or products. B2B brands can combine these two in a great way – in the form of case studies! Case studies are particularly influential on B2B buyers who’re looking for concrete proof that their investment will pay off.

Lead Ranking 326

Lead Ranking Lead Scoring Planning Leads 326

Lead Forensics

APRIL 16, 2024

This blog explores 10 ways AI and beyond can supercharge your sales game, from identifying high-potential leads to crafting personalized outreach and automating tasks. With this knowledge, you can personalize your outreach efforts to resonate on a deeper level.

Ideal Customer Profiles 52

Ideal Customer Profiles Cross-Selling Budget Programs High Quality Lead 52

Marketing Insider Group

NOVEMBER 3, 2020

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. Research shows that existing customers are likely to have a significantly higher lifetime value than new customers. Sharing customer case studies and success stories is a win-win for everyone.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Content Marketing Institute

DECEMBER 21, 2018

If you’re looking for a holiday gift book to advance the recipient’s content marketing skills, I have good news. During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. In addition, some acclaimed authors returned with new books. Drivers of content marketing. Aha,” I said.

Work Management 90

Work Management Advertising Agencies Marketing Management Content Marketing 90

Marketing Insider Group

SEPTEMBER 28, 2020

LinkedIn research shows that 58% of decision-makers read at least an hour of thought leadership content each week. As well as targeting a wider audience, Autodesk also wanted to personalize the content experience for each reader. Content such as “New Study Finds More Than Half of U.S. DivvyHQ Blog.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Contently

NOVEMBER 12, 2020

I’ve spent the last decade researching and reporting on the content marketing industry. I even wrote a book about it. Consider this: Organic search content drives two-thirds of traffic to brand sites, according to a study of customers using Contently analytics. I should know. I worked for years as a content strategist.

Allocation 218

Allocation Brand Identity Branding Paid Search Agency 218

Marketing Insider Group

SEPTEMBER 29, 2020

But Pfizer has successfully pulled it off by dedicating their blog posts on Breakthroughs to the cutting edge of scientific research. Personal finance blogs have always attracted a healthy readership – after all, everyone could always do with a little extra money in their pocket at the end of the month.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100