21 books every senior marketer should read or listen to
Tomorrow People
OCTOBER 8, 2020
Influence: The Psychology of Persuasion Robert Cialdini ( @RobertCialdini ) A classic almost as soon as it hit the shelves, Cialdini’s book centers on the universal principles of influence. These are backed up by solid research. Wallman criticises the prevalence of gurus and big personalities, and takes aim at jargon and pseudoscience.
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