Convince & Convert

MAY 25, 2010

What other aspects of the marketing services business are likely to grow like that? 5 Key Success Factors There are 5 critical components for agencies to successfully develop and sell online marketing capabilities: Broaden Your Horizons. I was there speaking at the Counselor’s Academy PRSA annual conference. Direct mail?

Paid Search Agency 123

Paid Search Agency Online Marketing Advertising Agencies Ads 123

Hinge Marketing

MAY 23, 2016

Like traditional lead generation, the new model is founded on demonstrating expertise and building trusting relationships — but these goals are accomplished online. While online marketing will continue to evolve, here are ten proven lead generation techniques that are working for professional services firms today.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

Hubspot

SEPTEMBER 23, 2018

Social Media Explorer, founded by Jason Falls, is constantly pumping out great posts on social media's impact on marketing and public relations. The Future Buzz. Duct Tape Marketing. Mari Smith has been called the "Queen of Facebook," and her Facebook-specific blog is a testament to this generous title. Mari Smith.

Social Media 78

Social Media Social Marketing Media Marketing Management 78

KoMarketing Associates

APRIL 7, 2021

And here’s HubSpot’s definition : “demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web.

Buzz 100

Buzz Digg Content Rules 100

Writing on the Web

SEPTEMBER 23, 2010

I call it misplaced timidity or fear of marketing ones own self. In online marketing it’s well known that the money is in “the list.&# That is, when you promote something, you need big numbers on your email marketing list in order to get enough responses, partly because people won’t always open your emails.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

JULY 13, 2010

I explore more about this in my free online e-book Content Marketing for Online Profits.). Share this on Facebook. Post on Google Buzz. Related posts: Online Content Marketing Results: Poll Says 50% Dissatisfied. Top 3 Content Marketing Challenges: Survey Results. Share this on Bebo.

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Navigate the Channel

FEBRUARY 18, 2021

Marketing for commercial construction is actually quite similar to advertising in a magazine or putting an ad in the phone book. If you’re able to do that, then using digital marketing to your advantage becomes very simple. This cannot be replicated by a Facebook page or other social media profile. The reason is two-fold.

Paid Content 65

Paid Content Paid Search Agency Advertising Agencies Companies 65

Writing on the Web

JULY 29, 2010

Research studies show that some ratings and reviews will influence more than others: This report is taken from Dr. Susan Weinschenk’s book Neuro Web Design: What Makes Them Click : We are most influenced when we know the person and the person is telling a story. Share this on Facebook. Post on Google Buzz. Tweet This!

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

JULY 20, 2010

In the next few posts I’ll be featuring some of the most successful women entrepreneurs who turned their passion into a multiple income streams business online! Book or signature product. Share this on Facebook. Post on Google Buzz. 4 Steps to Creating Massive Online Visibility. High quality web site. Live events.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

NOVEMBER 11, 2010

I am reading Dan Hill’s excellent book Emotionomics. Did you know that the Aflac duck has 13 times as many Facebook friends as the Geico gecko? Share this on Facebook. Post on Google Buzz. Online Persuasion: Seeing Through the Eyes of Your Customers. Emotional Attention + Memory = Content Marketing.

Personalization 100

Personalization Content Marketing Branding Brand Identity 100

Writing on the Web

JUNE 28, 2010

8 Reasons to Use a Sales Page: Sales of a product or informational product like a book. Share this on Facebook. Post on Google Buzz. It may be tempting to just create a page using your WP platform, because it’s so easy to do, but it’s just as easy to use a sales page template. Blog this on Blogger. Tweet This!

Template 100

Template Ning Webcast Digg 100

Writing on the Web

JULY 2, 2010

The next they may share a tutorial or run a contest or review a book.&#. I’m reading 2-3 business books that are terrific, and I saw two really funny movies and a great match at Wimbledon. Share this on Facebook. Post on Google Buzz. 7 Keys to Content Marketing on a Business Blog: Why a blog is not a newsletter.

Personalization 100

Personalization Ning Business Digg 100

Writing on the Web

DECEMBER 15, 2010

What are your online reading habits, blogs, websites, articles, videos, podcasts? Do you use social media like Facebook , Twitter or LinkedIn ? Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. Share this on Facebook. Post on Google Buzz.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

SEPTEMBER 2, 2010

I have several executive coach clients for whom I ghost write and manage their blog updates, including updates to social media sites like Twitter , Facebook and LinkedIn groups. It keeps me on my toes with reading Harvard Business Review and the best business books around. Share this on Facebook. Post on Google Buzz.

Work Management 100

Work Management Marketing Management Service Content Marketing 100

Writing on the Web

SEPTEMBER 24, 2011

Many people focus on the medium, the latest shiny tool: the blog, the Twitter tweets, and Facebook updates, without regard for the basic rules of writing copy for the Web. Content marketing is a buzz word not just because marketing people like new buzzes. Smart marketers know the rules and follow them.

Content 100

Content Buzz Copywriting Rules 100

Writing on the Web

DECEMBER 13, 2010

Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Share this on Facebook. Post on Google Buzz. They would rather have a root canal than deliver even a 3 minute elevator speech at a networking event. Please share.

Practices 100

Practices Content Marketing Digg Content 100

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. When I started, what I did was called viral marketing , buzz marketing , and new media. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Writing on the Web

SEPTEMBER 3, 2010

See the excellent book by Barry Feig for more about this: Hot Button Marketing: Push the Emotional Buttons that Get People to Buy ). Share this on Facebook. Post on Google Buzz. Online Persuasion: Creating Desire. The Brain Science of Online Persuasion. Content Marketing with Emotions: Write with Feeling.

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

JANUARY 18, 2011

I don’t know if you’ve read Tim or not, but he’s a master at blogging and marketing his books. If you haven’t checked out these two books, do so now. Since reading the first 1/3 of his book on fitness in 3 days, I’ve lost those 3 lbs. Share this on Facebook. Post on Google Buzz.

Personalization 100

Personalization Digg Blogger Buzz 100

Writing on the Web

JULY 5, 2010

Then along came the Internet, blogs, Twitter and Facebook: Overnight, it seems, our online social lives and writing was pulled back into conversational mode. You can check out her book Write like you talk–only better, 3 steps to turn good talkers into great writers. Share this on Facebook. Post on Google Buzz.

Ning 100

Ning Digg Buzz Blogger 100

Writing on the Web

OCTOBER 12, 2010

No, really…Some people have book clubs, or exchange recipes and garden tips. Then I read this in Simon Sinek’s beautiful book, Start with Why : “For values or guiding principles to be truly effective they have to be verbs. How do you add a little more of it into your content marketing? Share this on Facebook.

Digg 100

Digg Buzz Blogger Act-On 100

Convince & Convert

JUNE 29, 2010

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay. Bravo, Clay.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Writing on the Web

AUGUST 26, 2010

My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. Money spent on games has now surpassed movies and books. (He He swears that his online gaming is market research for his company Razerzone.com , but I don’t buy it.)

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

OCTOBER 20, 2010

There are a few principles to remember, and here’s a great story that makes this come alive… A Marketing Moment with a Homeless Man…. I want to share an excerpt of a story by Patrick Renvoisé , from his book Neuromarketing: Understanding the Buy Buttons in Customers’ Brain. Share this on Facebook.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JANUARY 11, 2011

In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. Every time I read a book these days, they are full of stories. That’s what makes them successful as popular books. Share this on Facebook. Post on Google Buzz. Studies are stories, in a way.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JANUARY 12, 2011

This was a theme in the wonderful book by Rosamund and Benjamin Zander, The Art of Possibilit y. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. If you’re in business for yourself, you’ve got to get out there online and tell your story.

Content Marketing 100

Content Marketing Tips Digg Ideal Customer Profiles 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. I’m reminded of an excellent book on creating effective website design called Don’t Make Me Think. Share this on Facebook.

Tips 100

Tips Digg Ethics Content 100

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Writing on the Web

MARCH 7, 2011

Link to sources, other web pages, books, other experts as often as you can. Sometimes this happens when I write about topics that don’t really have synonyms like Facebook , or “ search engines.&#. Share this on Facebook. Post on Google Buzz. Link to an important keyword in the first paragraph if you can.

SEO 100

SEO Tips Digg Blogger 100

Convince & Convert

MAY 12, 2010

One of our favorites is Green Eggs and Ham by Dr. Seuss (another great book is I Had Trouble in Getting to Solla Sollew- you think YOU have problems? Dr. Seuss has a brilliant knack for illustrating life’s great lessons in his books, so I get as much from the books as my son does. I can recite that book by heart.

Paid Search Agency 120

Paid Search Agency Advertising Agencies CAN-SPAM PR 120

Writing on the Web

AUGUST 12, 2010

I’m reviewing Annette Simmons book The Story Factor, Inspiration, Influence, and Persuasion through the Art of Storytelling. Today I do a lot of ghost blogging and web writing for smart professionals who would rather outsource their online marketing tasks and concentrate on their business and their clients.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

OCTOBER 18, 2010

Recently, I came across a fascinating book I read 10 years ago, based on evolutionary biology, sociology, and psychology: Driven: How Human Nature Shapes Our Choices by Paul R. Share this on Facebook. Post on Google Buzz. Content Marketing to a Caveman’s Brain. Lawrence and Nitin Noria. Let me know what you think.

Content 100

Content Digg Tagging Marketing Proposals 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Lee Odden at Online Marketing Blog (www.toprankblog.com) knocked out a laundry list of what not to do if you’re trying to pitch him. Please don’t.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

MARCH 1, 2012

In fact, 73% of company respondents and 75% of agency respondents noted that their clients will be using a more cross-channel marketing strategy this year. How Do You Integrate Your Offline and Online Marketing? Real Examples of Offline and Online Marketing Integration. With some inbound wisdom of course!

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Writing on the Web

SEPTEMBER 9, 2010

Lulu also lets you sell books of your photos – maybe you’ve taken a great collection of photos of a special event in your town and you want to offer it for sale. Lulu also lets you sell books online, so if you think people might want to have a permanent collection of some of your articles you can sell them online.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100