The Forward Observer

MARCH 15, 2024

While this sounds like common sense, shockingly few organizations actually conduct business this way. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast.

Brand Identity 189

Brand Identity Branding Work Management Marketing Management 189

The Forward Observer

FEBRUARY 23, 2024

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Storytelling 177

Storytelling Consulting Marketing & Strategy Paid Search Agency 177

The Forward Observer

DECEMBER 8, 2023

The Growth Leader: Strategies to Drive the Top and Bottom Lines by Scott K. Edinger About the Book Growth is a leadership issue, not a sales issue. The Growth Leader reveals how top executives create profitable growth through the intersection of strategy, leadership, and sales. But they can only do all this if you lead them.

Paid Search Agency 177

Paid Search Agency Differentiation Buyer Personas Marketing & Strategy 177

The Forward Observer

JANUARY 19, 2024

Overdeliver: Build a Business for a Lifetime Playing the Long Game in Direct Response Marketing by Brian Kurtz About the Book Brian Kurtz is the bridge connecting the bedrock fundamentals of direct response marketing to today’s state-of-the-art strategies, tactics, and channels. That’s what this book is all about.

Copywriting 152

Copywriting Wikipedia Marketing & Strategy Advertising Mediums 152

The Forward Observer

JANUARY 26, 2024

The Future Is Immersive by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan About the Book In Marketing 6.0 , the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Marketing 6.0:

Lead Ranking 161

Lead Ranking Marketing Management Wikipedia Lead Scoring 161

The Forward Observer

JANUARY 12, 2024

Standout Startup: The Founder’s Guide to Irresistible Marketing That Fuels Growth by Allyson Letteri About the Book Discover the powerful process that top VC-backed startups use to create an effective marketing strategy with Standout Startup. Douglas Burdett, host of The Marketing Book Podcast.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

DECEMBER 22, 2023

Stop Starvation Marketing: 23 Power Growth Moves For Health Tech, IT, Biotech Companies by Christine Slocumb About the Book Get ready to embark on a journey through 23 power moves that will help you grow a successful healthcare, biotech, or IT company. Action strategies are clearly outlined and provide a blueprint for success.

Planning 161

Planning Work Management Cold Calling Marketing & Strategy 161

The Forward Observer

DECEMBER 1, 2023

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. Douglas Burdett, host of The Marketing Book Podcast. Don’t know how to leave an iTunes review?

Buyer Personas 169

Buyer Personas Barriers Click Rate Marketing & Strategy 169

The Forward Observer

DECEMBER 15, 2023

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. Douglas Burdett, host of The Marketing Book Podcast. So why is marketing it so hard? Many SaaS companies struggle with marketing. Yet revenue growth remains…lumpy.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Forward Observer

JANUARY 5, 2024

Transform Your Business. by Chris Kocek About the Book Insights are like unicorns: mysterious and elusive, powerful yet elegant. They are the quintessential a-ha moment that all businesses are after, and yet very few people can agree on what an insight is or how they got one. Transform Your Business. Any Insights Yet?:

Planning 152

Planning Click Rate Marketing & Strategy Amazon 152

The Forward Observer

DECEMBER 29, 2023

Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. It is a must-read if you are in business, sales, or advertising.

Advertisements 152

Advertisements Advertising Sample Wikipedia 152

The Forward Observer

OCTOBER 27, 2023

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book Are you struggling to create memorable and valuable experiences for your customers? Inside this book, you’ll: Discover how to create life-changing experiences that leave a lasting impact on your audience.

Planning 130

Planning Work Management Marketing & Strategy Click Rate 130

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? The methods within this book are simple, authentic, and effective. Do you want to stand out in a very competitive market?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

OCTOBER 20, 2023

Inspire Your Buyers: Go to Market with a Story That Sizzles by Bruce Scheer About the Book Inspire Your Buyers provides a proven, tested model to develop a compelling go-to-market narrative that will accelerate your revenue growth while rapidly bringing your product, marketing, and sales teams into alignment.

Cross-Selling 130

Cross-Selling Click Rate Marketing & Strategy Amazon 130

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. In this section, we’ll delve into why social media marketing is a must-have strategy for hotels in the current digital landscape.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. When it comes to developing growth marketing strategies, you don’t have every resource at your disposal. Small businesses don’t need a huge budget to drive growth. Quick Takeaways.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Tomorrow People

OCTOBER 8, 2020

Influence: The Psychology of Persuasion Robert Cialdini ( @RobertCialdini ) A classic almost as soon as it hit the shelves, Cialdini’s book centers on the universal principles of influence. Kawasaki is former Chief Evangelist at Apple, while visual marketing expert Peg Fitzpatrick headed Social Strategy at Canva. Your People.

Marketing AI 296

Marketing AI Work Management Marketing Management Paid Search Agency 296

Vision Edge Marketing

JANUARY 30, 2024

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. But what exactly is a growth strategy, and how can you ensure it’s effective? I cannot stress enough the importance of a customer-centric strategy if you aspire to achieve profitable growth.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Martech

OCTOBER 4, 2023

Not only booking flights but making sure that all the seats within the flights were filled and fully optimized.” In short, they needed to maximize bookings without spending a lot of money. The first thing they wanted to do was move beyond people who were going to book a flight anyway. So every dollar counts.”

Marketing AI 120

Marketing AI Advertising Agencies Funnel Advertising Intent Signal 120

Webbiquity

NOVEMBER 12, 2018

Numerous studies have shown that having a documented content marketing strategy is vital. But what about documenting your content marketing technology strategy? on a guide that can help you develop a content marketing technology strategy and choose the best applications to make it work. What Others Are Saying.

Buy 203

Buy Work Management Marketing Automation Services Marketing Management 203

KoMarketing Associates

FEBRUARY 12, 2015

It’s been proven that high income earners read more books than other demographics. That being said, we can assume that reading more for business and educational reasons can correlate with earning a higher income and having a more successful business. Good to Great by Jim Collins. Current Cost: $15.99 Current Cost: $12.99

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

B2B Marketing Directions

NOVEMBER 19, 2023

But your content strategy just might." Robert Rose, Content Marketing Strategy Source: Kogan Page Content marketing has become a core ingredient of the B2B marketing mix over the past two decades. One key to effective content marketing is having a well-designed content marketing strategy.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Navigate the Channel

MAY 18, 2023

Not everyone reads books, or they only read e-books and digital publications – or listen to podcasts to keep them current on a topic. But books have their place, no matter the format, and we’re big fans of books that add to the conversation on brands and marketing. Read the book to learn more.

Brand Identity 123

Brand Identity Branding B2B B2B Thought Leadership 123

Martech

MAY 31, 2023

Here are some marketing technology professional development books and podcasts that I find useful. Recommended books ‘Hello $FirstName: Profiting from Personalization’ by Rasmus Houlind and Frans Riemersma This is a brand new book from European martech thought leaders Houlind and Riemersma and it’s badly needed. No Cold Calls.’

Work Management 113

Work Management Viral Marketing Marketing Management Cold Calling 113

B2B Marketing Directions

JANUARY 14, 2024

Source: Kogan Page Last November, I published a review of Robert Rose's new book, Content Marketing Strategy. Rose's book is one of the best I've recently read, and it's an important addition to our library of content marketing literature. This is also an excellent book, and I enthusiastically recommend it.

Content Marketing 70

Content Marketing Work Management Copywriting Marketing Management 70

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join Enterprise Lite to work with all of these Business Continuity influencers! Brian Reid Brison LLC Contact M.

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

Class 54

Class Planning Marketing & Strategy Act-On 54

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Just like any other social network, you need to have a good strategy in place to succeed with LinkedIn marketing. Quick Takeaways.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Vision Edge Marketing

APRIL 25, 2023

Organic growth is a key objective for any business, and a business imperative in challenging economic times. Strategy #1: The Power of Keeping Your Best Customers This first strategy focuses on customer retention. This strategy is about keeping business you have with customers you already have.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Engagio

OCTOBER 27, 2022

Technology and data are key to deploying a Smarter Go-To-MarketTM strategy, especially for modern manufacturing sales teams today. The post Make Smarter Decisions and Grow Your Book of Business with Account Intelligence appeared first on Demandbase. This is HP’s success story.

DemandBase 62

DemandBase Business 62

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Vision Edge Marketing

JANUARY 24, 2023

Growth is going to be challenging according to the recent Business Roundtable survey. What’s your growth strategy in light of the anticipated economic and geopolitical environment? Is it fully aligned with your strategy and your business goals? Every business will face obstacles and challenges along the way.

Planning 211

Planning Peer-to-peer Contingency Planning Business 211

Marketing Insider Group

JANUARY 24, 2023

So let’s dive into 3 B2B Marketing strategies that you should double down on this year B2B decision makers are not easy to reach. Businesses invest in employee advocacy to expand the reach of their brands on social media, increase employee engagement, and generate new leads. How Will You Adapt Your Strategy This Year?

Enterprise Management 200

Enterprise Management Marketing Strategy Marketing & Strategy B2B Marketing 200

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. That makes a recent book by Eric J. He is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at the Columbia Business School.

Ethics 71

Ethics Work Management Studies Resources 71

Lead Forensics

MARCH 7, 2024

Whether it’s acquiring valuable habits, kicking undesirable ones, or boosting your productivity, these books are packed with wisdom accumulated over years of experience. With such a wealth of knowledge available, there’s a book out there waiting to become your personal guide on your journey of self-improvement.

Personalization 52

Personalization Fulfillment Word of Mouth Creativity 52