The Forward Observer

DECEMBER 15, 2023

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. About the Author Georgiana Laudi and Claire Suellentrop co-founded Forget the Funnel , a consultancy that helps SaaS teams reach and retain high lifetime value customers.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

Webbiquity

MARCH 30, 2024

When you’re starting out with a new business, one of the first and most important things you to do is promotion. The more you do this, and the more effectively you do it, the more successful your business launch will be. An interesting business card can really make a difference. Contributed post. Yes, it’s an ad.

Ideal Customer Profiles 149

Ideal Customer Profiles Business Newsletter Word of Mouth 149

The Forward Observer

NOVEMBER 24, 2023

The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales by Philipp Humm About the Book Do you struggle to connect with your customers on a personal level? The methods within this book are simple, authentic, and effective. Do you want to stand out in a very competitive market?

Storytelling 130

Storytelling Amazon Marketing & Strategy Click Rate 130

The Forward Observer

OCTOBER 13, 2023

High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging, and Effective by Purna Virji About the Book Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Biznology

JANUARY 5, 2022

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. . What’s the last book read? Full circle.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Biznology

MARCH 30, 2022

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners, and other extraordinary people. What’s the last book you read? I’ve started my consulting business full-time! Eleanor Oliphant is Completely Fine.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Curation 104

Biznology

SEPTEMBER 17, 2020

Consultants Collective Profiles introduces you to our member consultants, advisors, executive coaches, clients and other extraordinary people. It’s a point I’ve been making in my books, talks and work for 20 years, and BJ’s “floss one tooth” story is a great explanation that I include in every talk I give.

Consulting 129

Consulting Ideal Customer Profiles Profiling Features 129

Biznology

MARCH 4, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. This month we’re pleased to feature Consultants Collective member consultant, John Clemons. Q: What is the last book read?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Storytelling 104

Biznology

OCTOBER 20, 2021

We’re pleased to present our latest featured profile, designed to introduce you to our member consultants, advisors, executive coaches, clients, partners and other extraordinary people. He has deep expertise and experience developing and realizing strategic vision through a relentless focus on optimized business operations.

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling Thought Leadership 104

Thinkers360

MARCH 8, 2024

Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Business Continuity for 2024. Congratulations to all our Business Continuity influencers who participated! Join Enterprise Lite to work with all of these Business Continuity influencers! Brian Reid Score: 68.81

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Biznology

JANUARY 15, 2021

I thought I would start the year with a recap of the great books I read over my break. ” [KJ – this book had been anchoring my nightstand for a while. ” The post Books I’ve Been Reading appeared first on Biznology. I will be back next week with our regularly scheduled content and programming.

Bundling 163

Bundling Consulting Acquisitions Customer Surveys 163

B2B Marketing Directions

JANUARY 14, 2024

Source: Kogan Page Last November, I published a review of Robert Rose's new book, Content Marketing Strategy. Rose's book is one of the best I've recently read, and it's an important addition to our library of content marketing literature. This is also an excellent book, and I enthusiastically recommend it.

Content Marketing 70

Content Marketing Work Management Copywriting Marketing Management 70

Thinkers360

MARCH 8, 2024

In this edition, we speak with Dr. Cynthia Young , founder and CEO of CJ Young Consulting, LLC , a knowledge management consulting firm in Chesapeake, VA. Before founding CJ Young Consulting, she retired from the U.S. Her book, The Knowledge Management Memory Jogger, was published in February 2023.

Consulting 52

Consulting B2B Thought Leadership Thought Leadership Opt-in 52

SmartBug Media

SEPTEMBER 10, 2021

If you are a marketer in the healthcare industry, it is safe to say that your main decision-level healthcare marketing strategy is for requesting a consultation. Depending on the procedure, a consultation may be a big step for a potential patient to take. Add a doctor video to your consultation page.

Consulting 98

Consulting Marketing Strategy Marketing & Strategy Peer-to-peer 98

B2B Marketing Directions

MARCH 10, 2024

Source: Penguin Random House The idea that marketers need to think like world-class poker players may seem a little odd, but that's the primary lesson I take from Annie Duke's book, Thinking in Bets: Making Smarter Decisions When You Don't Have All the Facts (Portfolio/Penguin, 2018). She writes: ". our decisions are always bets.

Class 54

Class Planning Marketing & Strategy Act-On 54

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Thinkers360

FEBRUARY 23, 2024

At a Glance CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting. Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success.

B2B Thought Leadership 52

B2B Thought Leadership Consulting Thought Leadership Enterprise Management 52

B2B Marketing Directions

SEPTEMBER 17, 2023

This particular aspect of decision science is called choice architecture, a term that was coined by Richard Thaler and Cass Sunstein in their 2008 best-selling book Nudge. That makes a recent book by Eric J. He is the Norman Eig Professor of Business and the director of the Center for Decision Sciences at the Columbia Business School.

Ethics 71

Ethics Work Management Studies Resources 71

Biznology

OCTOBER 29, 2020

Consultants Collective Profiles introduce you to our member consultants, advisors, executive coaches, clients and other extraordinary people. What is the last book read? That, and shifting the focus of my business to helping mission-driven organizations with their focus and messaging. George Frideric Handel. Entertaining!

Ideal Customer Profiles 80

Ideal Customer Profiles Consulting Profiling Verticals 80

Sprout Social

FEBRUARY 15, 2022

Do you have what it takes to be a social media consultant? Let’s break down ways to become a successful social media consultant and how to get started. What do social media consultants do? Social media consultants are individuals or agencies who work with clients to improve upon, optimize and grow their social media presence.

Social Media 106

Social Media Consulting Media Work Management 106

Hubspot

MAY 18, 2023

If you have a consulting practice, you need to curate credibility to help secure business. Consulting certificates can help. In this article, we'll share why consulting certificates are so valuable and how you can choose the right program for your needs. Table of Contents Why do consulting certificates matter?

Consulting 50

Consulting Budget Programs Work Management Ideal Customer Profiles 50

Marketri

MARCH 6, 2024

Every minute spent configuring accounting software and making entries was time away from being the sole consultant in the business and the sole executive working on the business. If you need a loan or desire funding at some point in time, you will need solid books and financial statements. Messy books = messy business.

Ad Building 118

Ad Building Tips Brand Identity Branding 118

B2B Marketing Directions

NOVEMBER 19, 2023

Because having a sound strategy is so critical to content marketing success, Robert Rose's new book is a must-read for marketers. Robert Rose is the Chief Strategy Advisor of the Content Marketing Institute and the CEO and Chief Strategy Officer of The Content Advisory , a content marketing consulting firm.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Vision Edge Marketing

JANUARY 25, 2022

There are two customer-centric prerequisites to improve your customer acquisition rate and drive successful business growth. In business, growth depends on understanding the customer buying journey to acquire, retain, and grow the value of customers. I propose the same is true in business. Even in life there are requirements.

Business 185

Business Peer-to-peer Work Management Acquisitions 185

Marketing Insider Group

OCTOBER 14, 2020

You don’t need a large budget to rank organically or compete with big business. Set up a quick consultation , and I’ll send you a free PDF version of my books. Get started today and generate more traffic and leads for your business. Fortunately, there’s a simple solution to tackling the biggest ones.

Paid Content 317

Paid Content Customer Surveys Marketing Budget Paid Search Agency 317

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. Small businesses don’t need a huge budget to drive growth. Organic social media can be a great channel for SaaS small businesses to drive growth. You have to think lean and mean.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. For part one of this book summary and learnings, please see my blog written here.

Positioning 68

Positioning Effectiveness Template Comparison 68

Heinz Marketing

OCTOBER 27, 2023

By Sarah Threet, Marketing Consultant at Heinz Marketing You might think you know everything about positioning, but you probably don’t know everything about how to DO positioning. This is the third and final book summary blog on Dunford’s “ Obviously Awesome! How to Nail Product Positioning so Customers Get It, Buy It, Love It ”.

Positioning 68

Positioning Process Account Based Marketing Opinions 68

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Here is a list of ten social media marketing books that you need to read in 2020 to use social media to its maximum potential. 10 Best Social Media Marketing Books to Read in 2020.

Social Media 135

Social Media Social Marketing Media Planning 135

B2B Marketing Directions

AUGUST 20, 2023

Source: BenBella Books, Inc. Innovation has long been an important element of business success. For years, astute business leaders have looked for ways to improve the quality and value of the products or services they offer. Prior to Metaforce, Adamson was the chairman of Landor Associates, a full-spectrum brand consultancy.

Ad brokers 40

Ad brokers Work Management Marketing Management Trigger Marketing 40

Marketing Insider Group

DECEMBER 28, 2020

The reality is, we could certainly live without it on a personal level, but as a business, it’s a necessity. Every business wants to monitor website analytics. A customer relationship management (CRM) system is essential to any business. Smaller businesses may find a simpler, less expensive option to be a better choice.

Enterprise Management 363

Enterprise Management Marketing Automation Services Marketing AI Work Management 363

Thinkers360

MARCH 31, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! Cyber Law Consulting (Advocates & Attorneys) Contact Adv (Dr.)

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

B2B Marketing Directions

JULY 9, 2022

For example, many technology vendors produce buying guides for the types of technologies they offer, and several analyst/consulting firms regularly publish "rankings" of various types of technology applications. However, the authors note that the methodology described in the book can be used for selecting any information technology.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

ConvertKit

JUNE 18, 2021

Miller (left) and Liz Lawson (right), books are only one aspect of their full-time writing careers. Miller jumped into freelance writing sixteen years ago and hasn’t looked back, publishing three different nonfiction books: Two travel guides to the Jersey Shore and RUNNING: A LOVE STORY, her first memoir from Hachette. Liz Lawson.

Newsletter 103

Newsletter Custom Publishing Social Media Communities 103

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Surprisingly, statistics also show that the emotional factor is just as relevant to business decision-makers’ purchases. Content marketing works whether yours is a startup, a small-to-medium-sized business, or a multi-national enterprise. you might wonder.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Marketing Insider Group

MARCH 29, 2021

When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. As Neil Patel points out, expanding your business “almost always requires a larger team.” When they find a topic that your business can help them with, jot it down as a possibility for future content.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363