Trending Sources

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe.

Blogger outreach is scary

Biznology

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is a case of the abuser blaming the victim, the blogger.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia). That’s all well and good but it is not blogger outreach. Right?

How NOT to pitch a blogger

Biznology

Image via Wikipedia. Last week, I talked about how blogger outreach is scary , and I talked about why this fear exists for most people before they start talking to bloggers.  In great measure, these fears exist because of the horror stories that have resulted from wrong-headed approaches. Bloggers will always call you out if they sense you’re just calling it in.

The Quantum Mechanics of Blogger Outreach

Biznology

Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming. This is not to say this sort of quantum blogger outreach is easy.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. Get a dog.

The Long Tail of Blogger Outreach

Biznology

Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The value comes from penetration, permanence, perseverance, and persistence. 

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. There is an exclusive group of business bloggers, which we’ll call “The 10K Club”, who receive more than 10,000 page views per month. This groups represents 21.8% of all business bloggers in the study. For example: ?80%

Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

According to Wikipedia , “As of February 2011, there were over 156 million public blogs in existence. In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. The tool is compatible with Blogger, Blogroll, TypePad, Posterous, LiveJournal and more. BLOGGER – established 1999. Which one wins the blog war? Pros: .

Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. And bloggers , of course, need to know what words their audiences use to describe their pain points. Blogger Outreach Internet Marketing Market Research Organic Search Public Relations Search Marketing Social Media Marketing Content marketing Content strategy Information architecture keyword researchBut that’s extremely unlikely.

Blogger: Redirecting

Buzz Marketing for Technology

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Blogger: Redirecting

Buzz Marketing for Technology

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Develop a user-centric content strategy instead of worrying about SEO

Confluent Forms

We find this exceedingly amusing, especially when we demonstrate that yes, our websites are being found for most of our major keywords ( we're #2 behind Wikipedia for "rfp" and "request for proposal"). web development best practices blogger blog seo usability social media b2c information architecture content strategy b2b small business cms publicity advice strategic planning businessWe don't like talking about Search Engine Optimization (SEO), nor do we like focusing on it in any significant way as it's own service. We get calls every week (and perhaps a dozen emails a day!)

What is Social Media Marketing?

Biznology

Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” Previously limited only to bloggers, influence marketing has widened the angle of its lens to realize that there are all sorts of influentials all over the Internet. development (is anyone listening?),

Your website is wearing mom jeans and shoulder pads

Biznology

Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Too many people in this game have been burnt themselves by the surprised cat named Google, Blogger, Influencer, Twitterati, ending up scratched, bitten, and shamed. The Language of Business is Moving Faster Than You Are.

Editing: Is social media realtime or permanent?

Biznology

Image via Wikipedia. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. To me, it shows both that we use different kinds of social media for different purposes (think Wikipedia vs. Twitter) but it also shows an ambivalence over what we expect social media to be. What gives? How about YouTube?

Amateur Bloggers Jump Ship, Pros Taking Over

What Works - What Doesn't

A story in the current Newsweek says that interest in amateur (non-profit) blogging and contributing to Wikipedia is falling off rapidly as, frankly, people get tired of working for free. The story mentions, in passing, that according to Technorati , professional bloggers are “a rising class.”. Editing encyclopedia entries in Wikipedia is no doubt fun and satisfying if you care about the specific topic, but without a financial incentive there’s no way to guarantee every entry about every subject, no matter how unpopular, is correct.

Influencer marketing should not be about collecting influencers

Biznology

According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Before I start, please attend my free webinar on March 22,  Do-It-Yourself Influencer Marketing. ” Influencers are people too.

Blog Content: 4 Ways to Make Your Blog Unique

Writing on the Web

Depending on how you construct the wording surrounding the example statement, you could make yourself sound like an Eco-friendly reporter, an unbiased blogger, or a conspiracy theorist. Wikipedia and Snopes.com are two sites you should never put 100-percent of your faith in. Image source: Wikipedia.). Want to make your blog stand out? Be wary of false imagery, however.

My online influencer research and engagement process

Biznology

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists.  A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing  so a major part of my services include sifting through the entire Internet ( The Internet is big. At least, right now, it’s a one man band. Got it?

The Insidious Nofollow Tag: An SEO Rant

Webbiquity

According to Wikipedia (among the worst nofollow offenders ), “The nofollow HTML attribute was originally designed to stop comment spam on blogs. Blog readers and bloggers were well aware of the immense problem. I’m normally a positive, upbeat kind of guy, and as someone who’s been writing professionally since the days of disco, rarely at a loss for words. Digg this!

One person can change the world. Thank you, Internet

Biznology

People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. Start with WordPress.com or Blogger and start writing. Top redditors may well hold more power in the world than top YouTubers and bloggers. Learn how to properly edit a Wikipedia page  — Wikipedia’s not just your graduate dissertation.

Top Instagram Influencers

Act-On

She is the Chief Operating Officer of Facebook, which happens to own Instagram. (No profile on Instagram, information from Wikipedia). Petersen’s Instagram, which attracts much more than just mommy bloggers, shows off new products, adorable pregnancy announcements, and advocates for other small businesses. From Wikipedia). Social media influencers hold a great deal of power.

A Checklist for a Good Blog

Writing on the Web

The biggest mistake authors and beginning bloggers make is not to hyperlink words in a post. If you don’t have anything of your own, you can always link to a page on Wikipedia. After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! compelling image with each post.

The intranet social garden and quantum mechanics

Biznology

According to Wikipedia : Classical physics explains matter and energy at the macroscopic level of the scale familiar to human experience, including the behavior of astronomical bodies. Chances are that the vast majority of your corporate bloggers won’t be as insightful as the folks writing for the New York Times or GigaOM. Photo credit: Serolynne. Social Media Marketing

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts.  So how do you find that sweet spot, just between the two? Wikipedia. First and foremost, you must clarify your topic, and keep the readers’ needs in mind as you write each post. They won’t stay.

Spot 68

15 Thought-provoking quotes about innovation and success

grow - Practical Marketing Solutions

” “Wikipedia in theory is impossible. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. Kevin Kelly , futurist and author of the new book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future. ” Kevin Kelly.

Search + Social = Online Reputation Management

Biznology

Millionaires, billionaires, and professional class do show up on Google search, but most of these results are from the news, third-party mention, Wikipedia, and generally anything and everything that Google can find. I have been doing online reputation management (ORM) for clients since 2003. Actually control. There’s the rub. Millionaires, Google abhors a vacuum. It’s simple.

The Trouble with Klout

Paul Gillin

Both are sought-after speakers and the subject of extensive Wikipedia articles. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The more I look at it, the less I like it.

Klout overhauls its business model, but does it answer its critics?

grow - Practical Marketing Solutions

New data inputs include stuff like Facebook photo tags, LinkedIn job titles, and Wikipedia entries. The company is providing slightly more consideration in its algorithm to what Klout calls the “real world” influence of LinkedIn and Wikipedia. Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia.

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

Something which wasn’t as popular five years ago. 2) Blogger interaction has moved to social media networks. It sounds negative, but hear me out. I’ve once written that since 2014, style matters more than substance, because algorithm and wikipedia can give you all the information you need, but they have zero emotional pulling power. Make the post all about the reader/customer.

Remember to market to your own influencer network

Biznology

Here are some blog posts I have written on the subject over the last couple weeks: Earned media blogger outreach is alive and well! I really love influencer marketing. Too much. So much, in fact, that I often forget to do the sales and business development work required to keep Gerris Corp moving forward. An army runs on its stomach and a company runs on its revenue. What Is Contactually?

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

50 Habits of a Highly Effective Blogger. BlogWorld Las Vegas last week was awesome. I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. Their presentation made be stop and think and start evaluating myself as to if I am really doing everything I am supposed to as a good blogger. Here you goâ?¦ a highly effective blogger would â?¦. Network with other bloggers. Home. --> Home. About Edith. Speaking.

The Anti-Blog Post to Writing Better Blog Posts.

grow - Practical Marketing Solutions

Bloggers in factory-mode. The answer may be James Altucher , who’s a notorious investor, entrepreneur and blogger.  I don’t always like his work, heck, I often don’t even understand it.  He’s irreverent and vulnerable, a human fly on my peripheral vision. By now, there’s probably more blogging advice than bloggers out there. Follow I can’t read your blog. Frizzzzzle.

Fire for effect when you can't get a bead on your market

Biznology

Image via Wikipedia. Social media marketing and blogger outreach and activation can be effective for everything, though it isn't always clear how. by Chris Abraham. I've run a social media marketing agency since Autumn 2006 so Abraham Harrison is almost five years old. In that time, we've learned quite a lot.

4 Problems Killing Thought Leadership Marketing

Digital B2B Marketing

Thought Leadership Is Human Today, it seems some businesses are so busy humanizing their company or brand that they forget to include real humans. I see logo-ed social media accounts that don’t indicate who is behind it, or blog posts on corporate blogs posted by “admin” or “blogger” Notably, in this discussion of thought leadership , all of the example given were individuals, not companies. 4. Chris Koch shared Four Reasons to Hate Thought Leadership earlier this week. We don’t need to stop using the phrase, we need to start using it right.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. But “use” and “success” are two different things. What your competitors are doing in social media.

Tools that help generate blogging ideas

Biznology

Every blogger knows the challenge of finding topics to write about. The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!, Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. Here are some tools that can help fuel your creative juices and find some great writing topics. Quora.

Tools 58

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Consider writing a Wikipedia page about yourself. Keep in mind, however, that you have to be considered a public figure (or at least be able to make the argument that you should be) or the Wikipedia cabal will reject the article and take it down. How To Be Seen.

Understand Your Target Market: 3 Steps to Creating Customer Personas

Vertical Response

Whether your customers are commuters, busy moms, fashion bloggers, or families needing dental care, your business appeals to a target market. According to Wikipedia , personas are defined as fictional characters created to represent the different user types that might use a site, brand, or product in a similar way. How do you create customer personas? Location. All rights reserved.