According to Wikipedia , “As of February 2011, there were over 156 million public blogs in existence. In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. The tool is compatible with Blogger, Blogroll, TypePad, Posterous, LiveJournal and more. BLOGGER – established 1999. Blogger has been around the block – It was one of the very first blog-publishing tools ever, and according to Wikipedia , it’s also “credited for helping popularize the format.” Which one wins the blog war? Pros: . MORE >>

Tweet Bloggers (well-known and not so well-known) are prime influencers in your market. Although a blogger may not use your product or service, he or she may track influential trends, companies and events. Get on a blogger’s radar — and follow a few simple rules — and you can easily build a relationship and garner some favorable press. So how do you win the ear of influential bloggers in your market? Sullivan recommends that you use whatever tools you have to customize each message to each individual blogger. What’s worked and what hasn’t? MORE >>

Image via Wikipedia. That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. When we reach out and pitch to thousands of bloggers, however small or niche, if they’re within maybe one but generally a handful of loosely-defined topics, we always reach well outside of the echo chamber of a conversation that tends to get contained within the walls of a tech blog or mommy blog. The Internet is such a gift.  MORE >>

He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. David Meerman Scott explains how to properly write for Wikipedia here. What’s the best process for developing a social media marketing plan? How do we demonstrate the ROI of social efforts? MORE >>

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done. Just how do you pitch a blogger? And have a system, because it is inexcusable to allow any of these thousands of “nobody” bloggers to ever get less than exquisite service.  Who is spitting mad? MORE >>