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Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe.

Blogger outreach is scary

Biznology

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is a case of the abuser blaming the victim, the blogger.

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

Nearly 10 percent of the articles on Wikipedia were not written by humans. Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. Nearly 10 percent of the articles on Wikipedia were not written by humans. The writing bots are here. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). That’s all well and good but it is not blogger outreach. I may well be mistaken. Right?

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. There is an exclusive group of business bloggers, which we’ll call “The 10K Club”, who receive more than 10,000 page views per month. of all business bloggers in the study. For example: ?80% This groups represents 21.8%

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. There is an exclusive group of business bloggers, which we’ll call “The 10K Club”, who receive more than 10,000 page views per month. of all business bloggers in the study. For example: ?80% This groups represents 21.8%

How to pitch a blogger

Biznology

Image via Wikipedia. So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done. Who is spitting mad?

Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

According to Wikipedia , “As of February 2011, there were over 156 million public blogs in existence. In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. The tool is compatible with Blogger, Blogroll, TypePad, Posterous, LiveJournal and more. BLOGGER – established 1999. Which one wins the blog war? Pros: .

The Long Tail of Blogger Outreach

Biznology

Image via Wikipedia. That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The top A-list blogs and bloggers are analogous to David Gelles and the top journalists the FT, the Times, Post and the Wall Street Journal.

Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. And bloggers , of course, need to know what words their audiences use to describe their pain points. Blogger Outreach Internet Marketing Market Research Organic Search Public Relations Search Marketing Social Media Marketing Content marketing Content strategy Information architecture keyword researchBut that’s extremely unlikely.

Blogger: Redirecting

Buzz Marketing for Technology

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Blogger: Redirecting

Buzz Marketing for Technology

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Develop a user-centric content strategy instead of worrying about SEO

Confluent Forms

We find this exceedingly amusing, especially when we demonstrate that yes, our websites are being found for most of our major keywords ( we're #2 behind Wikipedia for "rfp" and "request for proposal"). web development best practices blogger blog seo usability social media b2c information architecture content strategy b2b small business cms publicity advice strategic planning businessWe don't like talking about Search Engine Optimization (SEO), nor do we like focusing on it in any significant way as it's own service. We get calls every week (and perhaps a dozen emails a day!)

What is Social Media Marketing?

Biznology

Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” Previously limited only to bloggers, influence marketing has widened the angle of its lens to realize that there are all sorts of influentials all over the Internet. development (is anyone listening?),

Amateur Bloggers Jump Ship, Pros Taking Over

What Works - What Doesn't

A story in the current Newsweek says that interest in amateur (non-profit) blogging and contributing to Wikipedia is falling off rapidly as, frankly, people get tired of working for free. The story mentions, in passing, that according to Technorati , professional bloggers are “a rising class.”. Editing encyclopedia entries in Wikipedia is no doubt fun and satisfying if you care about the specific topic, but without a financial incentive there’s no way to guarantee every entry about every subject, no matter how unpopular, is correct.

Blog Content: 4 Ways to Make Your Blog Unique

Writing on the Web

Depending on how you construct the wording surrounding the example statement, you could make yourself sound like an Eco-friendly reporter, an unbiased blogger, or a conspiracy theorist. Wikipedia and Snopes.com are two sites you should never put 100-percent of your faith in. Image source: Wikipedia.). Want to make your blog stand out? Be wary of false imagery, however.

Your website is wearing mom jeans and shoulder pads

Biznology

Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Too many people in this game have been burnt themselves by the surprised cat named Google, Blogger, Influencer, Twitterati, ending up scratched, bitten, and shamed. The Language of Business is Moving Faster Than You Are.

The Insidious Nofollow Tag: An SEO Rant

Webbiquity

According to Wikipedia (among the worst nofollow offenders ), “The nofollow HTML attribute was originally designed to stop comment spam on blogs. Blog readers and bloggers were well aware of the immense problem. I’m normally a positive, upbeat kind of guy, and as someone who’s been writing professionally since the days of disco, rarely at a loss for words. Digg this!

Top Instagram Influencers

Act-On

No profile on Instagram, information from Wikipedia). Petersen’s Instagram, which attracts much more than just mommy bloggers, shows off new products, adorable pregnancy announcements, and advocates for other small businesses. From Wikipedia). 10 People Who Built (or Strengthened) Their Personal Brand Using the Small Screen. Social media influencers hold a great deal of power.

Klout overhauls its business model, but does it answer its critics?

grow - Practical Marketing Solutions

New data inputs include stuff like Facebook photo tags, LinkedIn job titles, and Wikipedia entries. The company is providing slightly more consideration in its algorithm to what Klout calls the “real world” influence of LinkedIn and Wikipedia. Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia.

Editing: Is social media realtime or permanent?

Biznology

Image via Wikipedia. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. To me, it shows both that we use different kinds of social media for different purposes (think Wikipedia vs. Twitter) but it also shows an ambivalence over what we expect social media to be. What gives? How about YouTube?

A Checklist for a Good Blog

Writing on the Web

The biggest mistake authors and beginning bloggers make is not to hyperlink words in a post. If you don’t have anything of your own, you can always link to a page on Wikipedia. After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! A compelling image with each post.

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

2) Blogger interaction has moved to social media networks. I’ve once written that since 2014, style matters more than substance, because algorithm and wikipedia can give you all the information you need, but they have zero emotional pulling power. A wikipedia page gives you info, but I can make you feel something. 2) Blogger interaction has moved to social media networks.

The Anti-Blog Post to Writing Better Blog Posts.

grow - Practical Marketing Solutions

Bloggers in factory-mode. The answer may be James Altucher , who’s a notorious investor, entrepreneur and blogger. Without going too deep into meta-land, here’s a not-so-far-fetched revelation: People who only blog about what they read from other marketing bloggers have the scope of a tunnel view inside a straw. I can’t read your blog. After a while, I burrrrned out.

Influencer marketing should not be about collecting influencers

Biznology

According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. If I really want to make a connection, I can reach out as a fellow blogger or make it apparent that I have 50.8k Ready?

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts. Wikipedia. How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? They won’t stay.

Spot 68

15 Thought-provoking quotes about innovation and success

grow - Practical Marketing Solutions

” “Wikipedia in theory is impossible. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling digital marketing books. By Mark Schaefer. Kevin Kelly , futurist and author of the new book The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future.

My online influencer research and engagement process

Biznology

A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing so a major part of my services include sifting through the entire Internet ( The Internet is big. If you want to know more in advance, watch this: long tail blogger outreach and influencer outreach.]. At least, right now, it’s a one man band. Really big. Got it?

The Trouble with Klout

Paul Gillin

Both are sought-after speakers and the subject of extensive Wikipedia articles. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The more I look at it, the less I like it.

One person can change the world. Thank you, Internet

Biznology

People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. Start with WordPress.com or Blogger and start writing. Top redditors may well hold more power in the world than top YouTubers and bloggers. Learn how to properly edit a Wikipedia page — Wikipedia’s not just your graduate dissertation.

The 21 Best Content Curation Tools

Webbiquity

For bloggers, add a share button to posts to make it easy for others to Flip. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed. Fortunately, content marketers don’t have to do it all themselves. Expert summary compilations (example: Soulati Media ). 1) Storify. GetApp.

This Week in Content Marketing: The Business Case for Content Marketing as PR

Junta 42

How Casey Neistat used content marketing to make millions and then move on (27:03): The YouTube-famous video blogger has dropped the mic on his wildly popular vlog after his Beme app was acquired by CNN for a cool $25 million. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. 1. Content marketing in the news.

PR 50

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

50 Habits of a Highly Effective Blogger. I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. Their presentation made be stop and think and start evaluating myself as to if I am really doing everything I am supposed to as a good blogger. a highly effective blogger would â?¦. Network with other bloggers. Give credits to other bloggers and websites. Home. --> Home. About Edith. Speaking.

The intranet social garden and quantum mechanics

Biznology

According to Wikipedia : Classical physics explains matter and energy at the macroscopic level of the scale familiar to human experience, including the behavior of astronomical bodies. Chances are that the vast majority of your corporate bloggers won’t be as insightful as the folks writing for the New York Times or GigaOM. Photo credit: Serolynne. Social Media Marketing

4 Problems Killing Thought Leadership Marketing

Digital B2B Marketing

I see logo-ed social media accounts that don’t indicate who is behind it, or blog posts on corporate blogs posted by “admin” or “blogger” Notably, in this discussion of thought leadership , all of the example given were individuals, not companies. According to Wikipedia, the distinguishing characteristic of a thought leader is “the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” Marketing can facilitate, organize and amplify.

Don’t They Know Who You Are? Why Reputation Management is Crucial

Webbiquity

Hire a social media-savvy PR person to help you get interviewed by prominent bloggers and writers in your industry. Consider writing a Wikipedia page about yourself. Keep in mind, however, that you have to be considered a public figure (or at least be able to make the argument that you should be) or the Wikipedia cabal will reject the article and take it down. A few examples.

How (and Why) to Map Your Company’s Digital Landscape

Webbiquity

Other social activity and presence (Flickr, SlideShare, Wikipedia, etc.). These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. But “use” and “success” are two different things. What your competitors are doing in social media.