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Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe.

Blogger outreach is scary

Biznology

Image via Wikipedia. Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. It is a case of the abuser blaming the victim, the blogger.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” (Wikipedia). That’s all well and good but it is not blogger outreach. Right?

The next generation of bloggers is here. And they are computers

grow - Practical Marketing Solutions

Nearly 10 percent of the articles on Wikipedia were not written by humans. Illustration courtesy Flickr CC and Justin Aerni The post The next generation of bloggers is here. Nearly 10 percent of the articles on Wikipedia were not written by humans. The writing bots are here. The site bot or not challenges to you choose whether a poem was created by a human or an algorithm.

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. There is an exclusive group of business bloggers, which we’ll call “The 10K Club”, who receive more than 10,000 page views per month. This groups represents 21.8% of all business bloggers in the study. For example: ?80%

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

He or she who knows everybody and everybody knows him or her”) and the sharer (“one who distributes information to the bloggers to journalists through the specialized webzines. How to create and edit articles for Wikipedia by Web Ink Now. ** 5 STARS. Wikipedia is one of the most popular sites on the web, so getting exposure there is incredibly valuable. Get a dog.

The Long Tail of Blogger Outreach

Biznology

Image via Wikipedia. I had breakfast with John Bell of Ogilvy a number of years ago. That’s fair enough, and surely a common question, and a question we must address close to the beginning of every sales call we make at Abraham Harrison , when we propose blogger outreach to a prospective client. The value comes from penetration, permanence, perseverance, and persistence. 

4 Promotion Strategies Used by the Best Business Bloggers

It's All About Revenue

70% of business bloggers have had their blogs for more than two years. ?44% 44% of business bloggers have more than two blogs. There is an exclusive group of business bloggers, which we’ll call “The 10K Club”, who receive more than 10,000 page views per month. This groups represents 21.8% of all business bloggers in the study. For example: ?80%

Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

According to Wikipedia , “As of February 2011, there were over 156 million public blogs in existence. In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. The tool is compatible with Blogger, Blogroll, TypePad, Posterous, LiveJournal and more. BLOGGER – established 1999. Which one wins the blog war? Pros: .

Why you should consider centralizing your search keyword lists

Biznology

Photo credit: Wikipedia. And bloggers , of course, need to know what words their audiences use to describe their pain points. Blogger Outreach Internet Marketing Market Research Organic Search Public Relations Search Marketing Social Media Marketing Content marketing Content strategy Information architecture keyword researchBut that’s extremely unlikely.

Blogger: Redirecting

Buzz Marketing for Technology

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

Blogger: Redirecting

Buzz Marketing for Technology

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google

What is Social Media Marketing?

Biznology

Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” ” Previously limited only to bloggers, influence marketing has widened the angle of its lens to realize that there are all sorts of influentials all over the Internet. development (is anyone listening?),

Develop a user-centric content strategy instead of worrying about SEO

Confluent Forms

We find this exceedingly amusing, especially when we demonstrate that yes, our websites are being found for most of our major keywords ( we're #2 behind Wikipedia for "rfp" and "request for proposal"). web development best practices blogger blog seo usability social media b2c information architecture content strategy b2b small business cms publicity advice strategic planning businessWe don't like talking about Search Engine Optimization (SEO), nor do we like focusing on it in any significant way as it's own service. We get calls every week (and perhaps a dozen emails a day!)

Your website is wearing mom jeans and shoulder pads

Biznology

Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. Too many people in this game have been burnt themselves by the surprised cat named Google, Blogger, Influencer, Twitterati, ending up scratched, bitten, and shamed. The Language of Business is Moving Faster Than You Are.

Top Instagram Influencers

Act-On

She is the Chief Operating Officer of Facebook, which happens to own Instagram. (No profile on Instagram, information from Wikipedia). Petersen’s Instagram, which attracts much more than just mommy bloggers, shows off new products, adorable pregnancy announcements, and advocates for other small businesses. From Wikipedia). Social media influencers hold a great deal of power.

Influencer marketing should not be about collecting influencers

Biznology

According to Wikipedia, “Influencer marketing is a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. Before I start, please attend my free webinar on March 22,  Do-It-Yourself Influencer Marketing. ” Influencers are people too.

My online influencer research and engagement process

Biznology

Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists.  A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing  so a major part of my services include sifting through the entire Internet ( The Internet is big. At least, right now, it’s a one man band. Got it?

Amateur Bloggers Jump Ship, Pros Taking Over

What Works - What Doesn't

A story in the current Newsweek says that interest in amateur (non-profit) blogging and contributing to Wikipedia is falling off rapidly as, frankly, people get tired of working for free. The story mentions, in passing, that according to Technorati , professional bloggers are “a rising class.”. Editing encyclopedia entries in Wikipedia is no doubt fun and satisfying if you care about the specific topic, but without a financial incentive there’s no way to guarantee every entry about every subject, no matter how unpopular, is correct.

Editing: Is social media realtime or permanent?

Biznology

Image via Wikipedia. Some kinds of social media (Wikipedia) couldn’t exist without editing while others (Twitter) do not even allow editing. To me, it shows both that we use different kinds of social media for different purposes (think Wikipedia vs. Twitter) but it also shows an ambivalence over what we expect social media to be. What gives? How about YouTube?

Blog Content: 4 Ways to Make Your Blog Unique

Writing on the Web

Depending on how you construct the wording surrounding the example statement, you could make yourself sound like an Eco-friendly reporter, an unbiased blogger, or a conspiracy theorist. Wikipedia and Snopes.com are two sites you should never put 100-percent of your faith in. Image source: Wikipedia.). Want to make your blog stand out? Be wary of false imagery, however.

The Insidious Nofollow Tag: An SEO Rant

Webbiquity

According to Wikipedia (among the worst nofollow offenders ), “The nofollow HTML attribute was originally designed to stop comment spam on blogs. Blog readers and bloggers were well aware of the immense problem. I’m normally a positive, upbeat kind of guy, and as someone who’s been writing professionally since the days of disco, rarely at a loss for words. Digg this!

One person can change the world. Thank you, Internet

Biznology

People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. Start with WordPress.com or Blogger and start writing. Top redditors may well hold more power in the world than top YouTubers and bloggers. Learn how to properly edit a Wikipedia page  — Wikipedia’s not just your graduate dissertation.

Why the economics of blogging are diminishing

grow - Practical Marketing Solutions

Something which wasn’t as popular five years ago. 2) Blogger interaction has moved to social media networks. It sounds negative, but hear me out. I’ve once written that since 2014, style matters more than substance, because algorithm and wikipedia can give you all the information you need, but they have zero emotional pulling power. Make the post all about the reader/customer.

The intranet social garden and quantum mechanics

Biznology

According to Wikipedia : Classical physics explains matter and energy at the macroscopic level of the scale familiar to human experience, including the behavior of astronomical bodies. Chances are that the vast majority of your corporate bloggers won’t be as insightful as the folks writing for the New York Times or GigaOM. Photo credit: Serolynne. Social Media Marketing

Klout overhauls its business model, but does it answer its critics?

grow - Practical Marketing Solutions

New data inputs include stuff like Facebook photo tags, LinkedIn job titles, and Wikipedia entries. The company is providing slightly more consideration in its algorithm to what Klout calls the “real world” influence of LinkedIn and Wikipedia. Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia.

Social 103

A Checklist for a Good Blog

Writing on the Web

The biggest mistake authors and beginning bloggers make is not to hyperlink words in a post. If you don’t have anything of your own, you can always link to a page on Wikipedia. After I got home from our Publishing at Sea cruise, I checked out the good blogs of our amazing group of authors , including those of our experts, like Judith Briles ! compelling image with each post.

The Anti-Blog Post to Writing Better Blog Posts.

grow - Practical Marketing Solutions

Bloggers in factory-mode. The answer may be James Altucher , who’s a notorious investor, entrepreneur and blogger.  I don’t always like his work, heck, I often don’t even understand it.  He’s irreverent and vulnerable, a human fly on my peripheral vision. By now, there’s probably more blogging advice than bloggers out there. Follow I can’t read your blog. Frizzzzzle.

Your Business Blog Sweet Spot: How to Find It and Keep It

Writing on the Web

In previous posts I shared how storytelling and personalization are key to creating a blog with personality, and that the biggest mistake business bloggers make is ego-centric blog posts.  So how do you find that sweet spot, just between the two? Wikipedia. First and foremost, you must clarify your topic, and keep the readers’ needs in mind as you write each post. They won’t stay.

Spot 63

The Trouble with Klout

Paul Gillin

Both are sought-after speakers and the subject of extensive Wikipedia articles. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. Estimating influence is a delicate balance of art and science. People are drawn to quantitative methods because scores are easy to understand. The more I look at it, the less I like it.

Social 152

50 Habits of a Highly Effective Blogger " EdithYeung.com

Buzz Marketing for Technology

50 Habits of a Highly Effective Blogger. BlogWorld Las Vegas last week was awesome. I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. Their presentation made be stop and think and start evaluating myself as to if I am really doing everything I am supposed to as a good blogger. Here you goâ?¦ a highly effective blogger would â?¦. Network with other bloggers. Home. --> Home. About Edith. Speaking.

Inbound Marketing the Way God Intended

Biznology

Image via Wikipedia. This commonly-held belief, that earned inbound marketing is well-nigh impossible, has caused “fickle and unreliable” bloggers and influencers to be avoided in place of predictable but artificial inbound marketing.  She believes that hundreds and thousands of bloggers were at my bidding, awaiting my call. Earned media is hard.  Let me explain.

Tools that help generate blogging ideas

Biznology

Every blogger knows the challenge of finding topics to write about. The tool instantly shows you popular search terms on Google, Wikipedia, Amazon, YouTube, Bing, Yahoo!, Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. Here are some tools that can help fuel your creative juices and find some great writing topics. Quora.

Tools 60

Are you a social media polymath?

Biznology

Photo credit: Wikipedia. Before you were a social media guru, social media expert, online community manager, or blogger extraordinaire, what were you about? Are you a one-trick pony? Maybe you’re a polymath. Polymath (noun): a person of encyclopedic learning. What are you about outside of social media marketing and digital PR? Are you still? What are your hobbies?