Biznology

JULY 19, 2011

Image via Wikipedia. We've worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. Social media marketing and blogger outreach and activation can be effective for everything, though it isn't always clear how.

Effectiveness 80

Effectiveness Wikipedia Paid Search Agency Advertising Agencies 80

Convince & Convert

AUGUST 25, 2011

It’s the biggest conference in the world of public relations, with dozens of sessions covering every aspect of the industry. I also really like Blogworld because you get to interact not just with the social media blogger community, but all the other bloggers out there. PRSA International October 16-18 Orlando).

Social Media 127

Social Media Media Blogger Co-Registration 127

Marketing Insider Group

MARCH 25, 2013

He is also a speaker, blogger, consultant and the CEO of TopRank Online Marketing, a digital marketing and online PR agency that specializes in a 360 degree approach to growing new business and enriching both brand and community engagement online. Thus began my foray into search engine optimization.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. But that’s extremely unlikely.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JANUARY 17, 2012

Image via Wikipedia. This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. I always tell clients that it is no longer enough to be beautiful when it comes to marketing online.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Tony Zambito

JULY 24, 2011

Image via Wikipedia.   I’m influenced by David Armano who came up with the concept of influence ripples or circles to depict blogger spheres of influence as far back as 2006.    This is also radically changing the concept of public relations in the social age.   Circles are not new. 

Peer-to-peer 100

Peer-to-peer Buyer Personas Allocation Social Networks 100

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Companies must also uphold privacy laws.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). I may well be mistaken.

Blogger 80

Blogger Outreach PR Media 80

Biznology

FEBRUARY 28, 2012

Image via Wikipedia. My long tail blogger outreach strategy is periodically challenged or criticized as being too aggressive. The argument generally goes as follows: if you send thousands of email pitches to topically- and demographically-relevant bloggers and online influencers in one go, you’re spamming.

Blogger 80

Blogger Outreach Long Tail Marketing Cable 80

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 social bookmarking, new media relations and blogging.to build awareness of and credibility for (a) message without relying solely on mainstream publications."

PR 20

PR Web 2.0 Best Practices Blogger 20

Webbiquity

NOVEMBER 5, 2012

” It’s not unusual for university websites, government agency sites, and reference sites like Wikipedia to “compete” with a company in search. • Monitor search results to spot new opportunities. ” • Content isn’t just the job of marketing and PR. .

Optimization 100

Optimization Curation PR Public Relations 100

Biznology

OCTOBER 18, 2011

Image via Wikipedia. This commonly-held belief, that earned inbound marketing is well-nigh impossible, has caused “fickle and unreliable” bloggers and influencers to be avoided in place of predictable but artificial inbound marketing. She believes that hundreds and thousands of bloggers were at my bidding, awaiting my call.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Convince & Convert

AUGUST 10, 2010

In targeting your content and reaching out for coverage from bloggers, tweeters, etc… David, Scribnia [link] Bret Simmons rt @jaybaer Why Influence Mining is the Next Gold Rush – [link] [link] Tink Why Influence Mining is the Next Gold Rush [link] [link] jaybaer I agree – and thanks for the comment.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Biznology

OCTOBER 25, 2011

Image via Wikipedia. This most often happens with tech blogs and parenting blogs (mommy bloggers , daddy bloggers, etc). So, in this case, crop-rotation includes rotating the message, rotating the recipient pool, as well as rotating the medium, from blogger outreach to direct email to direct snail mail, to Facebook and Twitter.

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Biznology

MAY 22, 2012

Photo credit: Wikipedia. What you’re learning by “renting” your pages on Facebook , Twitter, Pinterest , Tumblr, Blogger, WordPress.com, LinkedIn, and Google+ , is portable, which is to say that everything you’re doing, experiencing, and learning will improve your ability to engage and market online into the future.

Social Media 80

Social Media Media Wikipedia Facebook 80

The Effective Marketer

AUGUST 11, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#. It’s also a wonderful way to communicate your message.

Social Media 100

Social Media Work Management Media Marketing Budget Creation 100

B2B Marketing Zone Posts

JUNE 9, 2010

By now you’ve probably become aware of the “fake&# BP global public relations account on Twitter spewing humorous observations such as: “We feel terrible about spilling oil in American waters, we’ll make sure the next spill happens where the terrorists live. bpcares&#. Some of them are pretty well-known.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Blogger Relations. The 4 B’s of Buyer Experience Innovation (2nd Rendition) - Buyer Persona Insights , September 22, 2010 Image via Wikipedia. Tweet This!

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Biznology

AUGUST 8, 2012

Photo credit: Wikipedia. I’d like someone with a public relations/crisis management background for this public-facing position. This is the writer, blogger, podcaster, and videographer. That’s right. Length of marketing or PR experience: 10-15 years or more. Community manager. Content producer. Analytics manager.

Social Media 80

Social Media Media Work Management Wikipedia 80

Webbiquity

FEBRUARY 24, 2015

SEO is public relations.” Brian Dean shares clever techniques for improving search rank by finding broken-link building opportunities on Wikipedia, discovering untapped keywords on Reddit, finding link prospects on Delicious, and 18 other tactics, including using “best of” lists to “find awesome link targets.”

Tactics 100

Tactics SEO Lead Ranking Lead Scoring 100

Biznology

DECEMBER 19, 2017

I left during the Summer of 2006 to join Edelman’s élite digital public affairs team here in Washington, DC, so I never got to see what happened in a Facebook and then Twitter world but I’m pretty sure we didn’t invest our time at all on Friendster or MySpace. At first, we were just super-careful.

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99

Biznology

NOVEMBER 25, 2014

People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. Start with WordPress.com or Blogger and start writing. Top redditors may well hold more power in the world than top YouTubers and bloggers. Get thee a Wikipedia page — but don’t write it yourself.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80

Biznology

APRIL 23, 2013

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. And email sometimes doesn’t quite make its way to the Inbox.

Blogger 80

Blogger Outreach Social Media PR 80