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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. ” (Wikipedia). I may well be mistaken.

Blogger 80
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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

5% of bloggers include printed newsletters in their content strategy. While at a recent conference, I heard the story of how a local sunflower butter (peanut butter alternative) company sent a pitch, recipes, supplies, and of course, the sunflower butter to influential food bloggers. Advertorials. Newsletters. The result?

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

5% of bloggers include printed newsletters in their content strategy. While at a recent conference, I heard the story of how a local sunflower butter (peanut butter alternative) company sent a pitch, recipes, supplies, and of course, the sunflower butter to influential food bloggers. Advertorials. Newsletters. The result?