Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Sharpspring

JUNE 3, 2021

That’s how I was able to rank for [top SEO experts] even though my own business site isn’t really ranking for it anywhere in top 100: Notice how I managed to brand my profile picture in a way that hints at the connection to the company I work for. Add a section listing the (e)books and whitepapers you release. Set up alternative CTAs.

Personalization 129

Personalization SEO Brand Identity Branding 129

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. With that out of the way, bloggers can focus on making content and growing their blogs. However, finding a good topic can challenge both seasoned and novice bloggers. As a blogger, keywords are an essential element of your content. Source: Yoast SEO.

Tips 84

Tips CMS Development Blogger AIO 84

Sharpspring

JANUARY 19, 2022

Links have been the hottest SEO topic for years, and there’s a good reason for that. Are Links Still Important for SEO ? Multiple SEO studies (including this one ) have proved that links play a major role in rankings. There are several SEO plugins that make it very easy. It was the only signal of quality.

Ad Building 109

Ad Building Link Building Guidelines Blogger 109

Optinmonster

MAY 11, 2023

Prioritize Search Engine Optimization (SEO) Search engine optimization is the process of making your website show up in search results. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Most bloggers will include a link to your website if you create a guest post for them.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Optinmonster

FEBRUARY 11, 2024

And it’s likely part of the reasons why using an invite-only system for your company or for new feature releases is so effective. Get Bloggers to Review Your Product As I mentioned earlier, offering free accounts in exchange for reviews from influential bloggers can be another way to get the word out about your product or service.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

seo.co

JANUARY 31, 2023

Scaling your link building to the point that you receive daily, quality inbound links from other bloggers can take years. To scale up your efforts, you need a team of people who are highly skilled and trained at crafting content, finding and securing building links opportunities, monitoring progress, and doing technical SEO work.

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

seo.co

DECEMBER 18, 2020

In this guide, we’re going to explore the importance of a brand’s online reputation and some of the strategic SEO tips and tricks businesses can use to ensure they’re seen in the best possible light. A new subdivision of Public Relations, largely the offspring of SEO, is the field of reputation management. Set Up a Blog.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Webbiquity

MARCH 13, 2019

Nonetheless, as I was identifying their needs; talking about where they are now; and what they’re goals and challenges are, one of the partners was skeptical about search engine optimization (SEO). The nice thing about SEO, blogging and social media marketing, is that the results are cumulative and compounding.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Biznology

DECEMBER 4, 2014

Is your company operating on old SEO writing information? Outdated and incorrect SEO copywriting tactics. For instance, one company I worked with had an old “SEO copywriting 101″ PowerPoint that talked about keyphrase density and blasting press releases to thousands of sites. Blogging for SEO purposes only.

Copywriting 80

Copywriting SEO Press High Quality Lead 80

KoMarketing Associates

MARCH 13, 2018

Technology and software vendors realize how important SEO can be for generating leads and building brand awareness for their solutions and the organization in general. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. But link building is not easy. pick up the phone and call.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

NuSpark Consulting

NOVEMBER 19, 2012

SEO isn’t easy, and as Google’s Panda and Penguin updates continue to evolve, the SEO art form has changed. . There are a zillion of articles and debates on the Internet on SEO tactics and factors that contribute to high ranking. That’s what makes it interesting; no one went to school and earned MBAs in SEO.

SEO 100

SEO Planning Blogger Content Marketing 100

Optinmonster

DECEMBER 21, 2023

Yes, Apple positions its launch events as product releases. This means investing in search engine optimization (SEO) so relevant people can find your website online. These public relations (PR) firms let you publish press releases online. You can also schedule press releases on a specific date and time with these platforms.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

JULY 12, 2021

Before we get started, let’s get clear on how bloggers actually make money. That’s usually broken down into the following steps: Get more people to visit your blog through PPC or SEO. Not sure if OptinMonster is right for bloggers? Let’s dive right in! 9 Blogging Tools to Make More Money.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Optimize company news for SEO benefit? Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

Biznology

FEBRUARY 4, 2013

Last month , I wrote about how SEO is not just the domain of consultants. If SEO is seen not as a well-kept secret by the few SEO consultants , but as a vital skill for everyone, organizations will be much more effective in producing findable content for the target audience, especially in the age of Google Panda.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Webbiquity

MARCH 12, 2012

Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? How can you make a press release more friendly to blogs, Twitter and search engines? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Contently

AUGUST 19, 2020

Patient advocates are a new wave of bloggers, vloggers, and influencers who spread the word about life with their health conditions. For Pippa Stacey, a blogger who has Myalgic Encephalomyelitis (ME), her advocacy includes market research as well. View this post on Instagram.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. But influencer marketing is only secondarily an SEO strategy, it’s primarily a buzz marketing, word-of-mouth marketing, and viral marketing strategy–and tactic as well.

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Scoop.it

JANUARY 19, 2023

Your main problem is SEO According to Backlink.io, the number #1 result on Google gets a click-through rate (CTR) of 27.6%. This emphasizes the importance of search engine optimization (SEO) for ranking higher in search results and attracting more visitors. Source: Backlink.io

Traffic 91

Traffic Organization CTR Lead Scoring 91

seo.co

JUNE 16, 2021

You should also confirm the show notes their hosts post on their websites after releasing episodes include links. You also need to stop and consider how you can potentially offer value to bloggers and journalists. Submit Press Releases. Press releases are very easy to write. Press releases are very easy to write.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Webbiquity

DECEMBER 6, 2010

In this example, a press release is distributed online, posted to the company’s Facebook and Twitter updates, and used to create a social media release (using a tool such as PitchEngine ). For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog.

PR 100

PR Social Media Media Blogger 100

Contently

MAY 30, 2018

For many media companies, especially ones that don’t value SEO, the hit to their Facebook traffic is enough to threaten their existence. In March 2017, Condé Nast released an editorial package called Women Who Travel for International Women’s Day. To hold off extinction, some companies have turned to the Facebook group.

Facebook 162

Facebook Paid Search Agency Companies Distribution 162

NuSpark Consulting

MARCH 3, 2016

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Online News Release. Promote your white paper using online press release distribution services. Make sure the release includes links to your website and other appropriate content.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

seo.co

JANUARY 13, 2021

Unlike other review sites such as Yelp, ROR only releases terrible reviews, rather than good and bad ones. You need to hire a good SEO company to deal with negative search results via an online reputation management (ORM) SEO campaign. Many reputable SEO companies specialize in this type of work, but they are costly.

SERP 64

SERP Ideal Customer Profiles SEO Work Management 64

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

nDash

JULY 13, 2022

And have worked with large brands and clients that require attention to specific brand voice and SEO-optimized copy. Deliverables include on-brand copy for emails, digital and print ads, blogs, SEO-optimized landing page copy, product copy, press releases, and more. I’m looking forward to expanding my client base!

Copywriting 52

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability 52

markempa

JUNE 3, 2012

Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company. Multimedia press releases spread news faster. Multimedia press releases use links, videos and images to tell the story, and they attract attention. A blogger may grab an image.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Hubspot

JULY 30, 2013

Do those search engine optimized press releases you''re sending actually boost your search rankings? While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these issues. Well, there you go. what gives? "It''s

Press 28

Press PageRank Optimization SEO 28

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). Yesterday was such a day. And yesterday was especially fun because it felt like the show was a bespoke suit of clothing.

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Biznology

APRIL 3, 2018

The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Folks are already talking about you online — or soon will, gladly and badly.

Business 197

Business Enterprise Management Blogger Class 197

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. The Idea: “Co-op SEO&# The terminology came from one of our developers (Thanks, Dave ), but the model has been in place since our inception. How Does This Help You? Spread the net.

Social Media 115

Social Media SEO Marketing Websites PR 115

Webbiquity

SEPTEMBER 9, 2013

Yes, SEO (which increases website visibility) is a key component of WPO, but it’s only one component. Use news releases for exposure, not backlinks. Until fairly recently, common SEO guidance was to “Create backlinks from (press releases) to…supporting pages on your website.

Paid Content 100

Paid Content Traffic Lead Ranking Lead Scoring 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. Ergo, the gorgeous title of episode 45 of For Immediate Release: I’m An Influencer, Pay Me More! Lucky for me, a major focus of our time together was influencer marketing. He operates his consultancy at Gerris Corp.

PR 80

PR Web 2.0 Blogger Public Relations 80

B2B Marketing Traction

JULY 9, 2013

Or, have you been poaching topics and concepts from other bloggers? Forget spam, SEO tricks and mindless content re-purposing. Search Engine Optimization b2b content marketing SEO' Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring. Think again.

Marketing Websites 100

Marketing Websites Google Landing Pages CAN-SPAM 100

NuSpark Consulting

DECEMBER 9, 2012

There are a myriad of methods to promote your white paper, generate interest, and get Google to index them for SEO. Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Online News Release. Relevant Blogger Outreach. Here we go: Website. Social Media.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100