Scoop.it

OCTOBER 27, 2022

If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business. As a service-based business, you’re always pressed for time — so what better way to alleviate some pressure than to supplement with curated content? See how we can help.

Curation 86

Curation Work Management Marketing Management Service 86

NuSpark Consulting

MARCH 3, 2016

Promote your white paper using online press release distribution services. Most press release distribution services clearly spell out how many links you can include. Most press release distribution services clearly spell out how many links you can include. Here’s a list of paid and free press release sites. Bonus Tip.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Convince & Convert

APRIL 25, 2016

Blogger hosted/partner-hosted streams. These live events have included presentations, talks, conferences, press conferences, performances, concerts, tours, and demos. Taco Bell used it to hold a fun mock press conference. Streaming is not about produced video, and it’s not the place for polished webinars. Live events.

Video Marketing 144

Video Marketing Brand Identity Branding Storytelling 144

NuSpark Consulting

DECEMBER 9, 2012

All white papers should be promoted via online press release distribution services. Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Webinars and Slideshare. Social Media.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Navigate the Channel

NOVEMBER 14, 2017

Make sure that you research the FTC guidelines on sponsored content. Create long form content with a well known influencer or blogger. Your target audience will come to learn from the white papers or webinars that your influencer creates, and you will get leads and exposure from your sponsorship.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

Hubspot

APRIL 4, 2018

You had to write down how much you would improve your bench press by and how many times you would work out your upper body per week. Our two bloggers will increase their workload from writing 2 posts a week to 3 posts a week, and our editor will increase her workload from writing 1 post a week to 2 posts a week.

Examples 101

Examples Planning Landing Pages Webinar Metrics 101

markempa

DECEMBER 30, 2008

As I’ve written before, using social media tools like Twitter for lead generation , I have found Twitter to be helpful in this way.The company in the Case Study used tweets to post notices of new blogs and webinars, trivia questions, and informal focus group questions. EST to late morning/early afternoon to accommodate West Coast bloggers.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

ClearVoice

MARCH 8, 2022

In addition to their focus on strategies, they are also in a position of content strength in their particular fields. Specifically, she works with businesses and entrepreneurs on starting and growing their email lists. She also provides insight on creating online courses and selling those courses with help from webinars.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Delivra

JANUARY 17, 2019

According to Entrepreneur , open rates for welcome emails are 86% higher and click rates are 196% higher than bulk marketing emails. Take a look at this welcome email example from Casper: Source: Campaign Monitor. This email includes calls-to-action, press reviews, store locators, and social links.

Lead Nurturing 55

Lead Nurturing Sales Qualified Leads Campaigns Top of Funnel 55

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. Valid, statistically significant answers to the most pressing social media questions. The Social Habit pre-orders now available.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

The Effective Marketer

MAY 3, 2011

The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. Without solid customer data, cross channel strategies become increasingly difficult to implement. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Writing on the Web

APRIL 13, 2011

Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. And, a lot of work.

Rules 100

Rules Content Digg Press 100

The Effective Marketer

JANUARY 13, 2009

Do you have to put out a press release after you revamp your whole website? Metrics should be in place to ensure performance is measured – something that becomes critical if the task at hand may impact the overall results of a marketing campaign. United States License. United States License. Theme: Contempt by Vault9.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Hubspot

JUNE 2, 2010

The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media. Some Noteworthy AP Guidelines Bloggers and journalists rejoice! Free Webinar: Science of Facebook Marketing. Website" is officially one word. are still hyphenated.

Guidelines 28

Guidelines Press Social Media Wiki 28

The Effective Marketer

JULY 23, 2010

I had classes on those old typewriters and you had to press each key really hard. Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. United States License. United States License. Theme: Contempt by Vault9.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Ambal's Amusings

APRIL 29, 2010

Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. Ardath’s book, eMarketing Strategies for the Complex Sale is now shipping! They can be on blogs, twitter, or research sites. Become a client.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Online Marketing Institute

JUNE 30, 2009

Popular Posts Why Your Business Blog Shouldnt Be on BlogSpot.com 7 Signs You Should Run Screaming From An SEO Consultant How to Convince a CEO to Enter 21st Century Internet Marketing Why Your Business Must Be on the First Page of Google 8 Marketing Tips From An Olympic Gold Medalist 7 Beginner Blogger Blunders and How To Avoid Them Browse by Tag #ims (..)

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

B2B Memes

MARCH 11, 2011

In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Though it’s true that the trade press in general is decidedly behind the curve in this respect, there are notable exceptions. Maureen Alley: Never tweet what you wouldn't say in person.

Ethics 100

Ethics Social Media Media B2B 100

Adobe Experience Cloud Blog

JANUARY 11, 2013

Let bloggers, press, analysts and other influencers know about your content so they can share it with their followers via social media, blog posts, and more. Write a press release. If you are releasing a big new piece of content, a press release can really grab the attention of both your readers and your influencers.

Paid Content 48

Paid Content Promotion Banner Ads B2B Thought Leadership 48

Hubspot

APRIL 21, 2020

We'll get into some fun pre-launch deals that will generate buzz around your app that you can associate with this email alert in future steps. This content should include blog posts, press releases, social media content, website copy, and email marketing copy. Which strategy you decide to go with may depend on your app.

Paid Content 98

Paid Content Mobile Advertising Budget Programs Mobile Marketing 98

The Effective Marketer

JANUARY 11, 2010

Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Slides can be seen below. United States License.

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Hinge Marketing

NOVEMBER 3, 2021

In our recent survey of more than 200 Visible Experts® , 67% of respondents said speaking engagements were the most impactful of all marketing techniques, outranking writing a book (61%) and overtaking by an even wider margin referrals and recommendations (54%), the centerpiece of many professional services marketing strategies. .

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

B2B Memes

OCTOBER 8, 2010

Stepping into the breach, the American Society of Business Press Editors has worked to ease the transition to a social-media world by, among other efforts, sponsoring a number of Webinars for B2B editors on this and related topics. Be a blogger. In a recent blog post , he noted a dramatic change in the source of his work.

Social Media 100

Social Media Media Lead Ranking Blogger 100

The Effective Marketer

JANUARY 25, 2009

There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Optinmonster

NOVEMBER 9, 2021

In fact, exit-intent popups helped increase Ryan Robison’s email subscribers 500%. But is this an effective strategy for your entire audience? Here’s a popup example from RebootAuthentic: See how the headline is personalized for Smart Blogger readers? You can personalize your exit popups for any audience you choose.

Examples 132

Examples Top of Funnel Eye-Tracking Intent 132

6sense

JANUARY 7, 2016

Modern marketers are awash in new technologies, distribution channels and strategies. Content Marketing – the writer, editor, critical thinker and creative who executes on the product marketing strategy and creates the stories and collateral that bring your product marketing message to life. Your PR/AR lead of course!

Enterprise Management 48

Enterprise Management B2B Marketing Ad Building Marketing Management 48

The Effective Marketer

JUNE 13, 2009

There is a natural resistance among marketers to give whitepapers, webinars, even product spec sheets out for free, especially without requiring any kind of registration. We want names, titles, email addresses, phone numbers, company revenues, number of employees, and while we’re at it give us your annual budget too.

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

Convince & Convert

JULY 6, 2010

There are a few straightforward social media strategies that companies should implement to highlight their commitment to corporate social responsibility (CSR) to help build their social media shield and gain supporters. Don’t be Shy. If a company is “doing good,” don’t be shy about talking about it.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

MLT Creative

FEBRUARY 8, 2011

Pre-Webinar Guest Blog Post by Mark Schaefer. If you must have every post approved by PR, HR, legal and the janitorial staff, or if your boss is determined to use the blog as another way to post press releases, the content is probably going to end up a little bland, right? I can’t wait to introduce you to this new material!

B2B 40

B2B Webinar Metrics Blogger PR 40

SugarCRM

DECEMBER 11, 2013

Webinar Campaigns. On-Demand Webinars. Email Marketing. Guest Blogger. Email Marketing. News and Press. Web Analytics. Web Visitor Alerts. Web Visitor Mapping. YouTube Dashboard. Keyword Analysis and Tracking. Lead Scoring. Lead Profiles. Lead Scout. Auto Nurture. Event Management. Social Marketing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Optinmonster

APRIL 27, 2020

” That line makes for a killer movie, but an equally awful marketing strategy. That’s why we’ve created this list of 15 of the best strategies to promote your product. But before we dive into our product promotion techniques, let’s look at one key component of your product promotion strategy.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

Single Grain

MARCH 9, 2021

57% of B2B marketers say that SEO generates more leads than any other marketing strategy. Related Content: * 10 Effective SEO Techniques to Drive Organic Traffic in 2021 * The Ultimate Guide to Link Building with Content for SEO * How to Create a High-Performance Content Marketing Strategy in 2021. Top B2B SEO Strategies for 2021.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. You’ll be seen as more professional and will stand out.

Planning 100

Planning Work Management Marketing Management Trade Show 100

MLT Creative

APRIL 15, 2011

Guest Post by blogger and author, Mark W. Our webinar "Elevating Your B2B Blog: Content, Conversations & Conversions" resulted in more questions than we had time to answer so we have provided a personal reply on our blog to each question. 2) Align with strategy – Blogging is a marketing function. Meet customer needs?

B2B 40

B2B Paid Search Agency Blogger Webinar Metrics 40

MLT Creative

MARCH 3, 2011

Guest Post by blogger and author, Mark W. Our recent webinar "Elevating Your B2B Blog: Content, Conversations & Conversions" resulted in more questions than we had time to answer so we'll provide a personal reply on our blog to each question over the next few days. We received this great question from Josh Cantrell, a B2B blogger.

Blogger 40

Blogger B2B Business Storytelling 40