Biznology

OCTOBER 30, 2019

The study found, for example, that one of the top reasons for rejecting a vendor is a low-quality sales presentation. Video support for sales presentations. Consider the sales presentation itsself. Not surprisingly, customers who deliver high-quality deals expect a lot from sales. This can generate leads and open doors.

Video Marketing 99

Video Marketing Ad Building Gartner High Quality Lead 99

Biznology

JANUARY 26, 2016

This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. The past, present, and future of content marketing- in 500 words. Make the most of your content mastermind session.

Content Marketing 80

Content Marketing SEM Content Paid Search Agency 80

Biznology

JULY 17, 2018

And, I can’t say it enough: $250/post is just the starting fee for neophytes and beginners–baby bloggers. Or, you need to already be a VIP or have spent enough money in the past and the present to be allowed into the Champagne room. Grease That Palm! I guess it’s sort of like an Airline Loyalty Program.

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Biznology

AUGUST 31, 2015

When presented with an audience, most of them just can’t resist the urge to sell. There are many more media outlets to follow, and bloggers introduce even more complexity. There was no presentation, no sales pitch, and during more than 20 calls, we built a relationship of trust and mutual respect. Like this post?

PR 80

PR Public Relations Paid Search Agency Blogger 80

Biznology

OCTOBER 17, 2012

Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. “How Special sponsored presentation by BarnRaisers LLC, Brick Marketing, Marketing Pilgrim, and Reputation.com. How do I measure social media return on investment (ROI)?” Thanks to all of our sponsors:

Case Study 80

Case Study Case Studies Social Media Studies 80

Biznology

JUNE 13, 2017

While the quality and presentation of the high-end coconut oil might very well be enough to convince most people to accept a review bottle of the oil, the fact that the purity of the oil is the direct result of a personal suffering might make it personal enough.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Biznology

JANUARY 16, 2013

Yesterday’s Biznology® Webinar by our blogger Tim Peter was all about how the Web affects e-commerce. Special sponsored presentation by BarnRaisers, Brick Marketing, Marketing Pilgrim, Reputation.com, and Tim Peter & Associates. Does your business have an online shopping cart? Or do your customers walk into your store?

Amazon 80

Amazon Mobile Marketing Webinar Metrics Blogger 80

Biznology

DECEMBER 13, 2011

However, after re-reading my SMNR post , it wasn’t about technology at all, it was about the collecting and presenting of relevant assets, copy, images, and videos; it was about organizing and branding an ease-of-use “steal all this content, blogger, and please post on your blog” microsite.

Social Media 80

Social Media Demand Media Blogger 80

Biznology

MARCH 12, 2014

Special presentation sponsored by BarnRaisers, GaggleAMP, MENG (NJ Chapter), onDemandCMO, and Unison. Monique de Maio is one of our bloggers at Biznology, and the Founder of onDemandCMO, a marketing consultancy that provides marketing expertise to companies needing strategic and/or tactical marketing services since 1998.

Segmentation 80

Segmentation Advertising Agencies Paid Search Agency Content Marketing 80

Biznology

APRIL 3, 2013

To present yourself or your company as the expert in your field, you need to provide more than one angle or opinion on an issue. Decide what your stance will be for blogger outreach programs and make sure you are clear that you have the right to reject content for publication, even if you have accepted content in the past.

Content 80

Content Ad Exchange Small Business Marketing Blogger 80

Biznology

FEBRUARY 14, 2014

You trust Mike and his team to present you with great content, so you’re more inclined to take the chance on reading my column than you would if you just stumbled across a link to it in a Google search results page. (But we’re nipping at your heels, Mike!) Just be sure you are offering something in return.).

Promotion 80

Promotion Content Marketing Ad Building Content 80

Biznology

SEPTEMBER 15, 2015

I would love to integrate Amy and Alexa on my Amazon Echo so that I can schedule calls and meetings via voice while I’m on my treadmill ( “Alexa, please ask Amy to schedule a call with Bob Fine tomorrow to discuss the SOCi blogger outreach campaign” , for example).

Training 80

Training Blogger Amazon Google 80

Biznology

APRIL 30, 2013

You know how much I am obsessed with “ long-tail blogger outreach ,” right? I am a man possessed! That said, I really don’t collect people. People don’t like being collected. People don’t like being collected but people hate being dismissed.

Social Media 80

Social Media Media Tips Long Tail Marketing 80

Biznology

DECEMBER 11, 2012

After a spell, I loosen up, speak around whatever PowerPoint presentation I am giving, and let myself show through. I used to say to my blogger engagement team “hugs not horns” which is OK but nothing as good as the sage words of Howard Rheingold , the Godfather of virtual online community, “ assume good intent.”

Social Media 80

Social Media Social Marketing Media Work Management 80

Biznology

JULY 16, 2013

There’s so much amazing opportunity to dig up all of those awards, wins, relationships, announcements, testimonials, case studies, and white papers that you’ve produced en masse well before blogs existed, and pepper them into your present in the form of “it’s been ten years since” or into your past.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

SEPTEMBER 23, 2014

If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. I’ll be presenting from 12:15PM until 12:45PM EDT. Long Tail Blogger Outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

OCTOBER 18, 2016

Here’s the deck I delivered to the class, for your edification and general edutainment: The class was delightful because not only did I deliver the presentation but Shashi kept me there for the entire class so that we could do some practical work as well. We collect every blogger who has ever had a thematic interest in our customers.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. We collect every blogger who has ever had a thematic interest in our customers.

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

DECEMBER 30, 2014

And, I can do presentations on anything I like, really — well, anything I am known for doing professionally. My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. But there’s a lot of room for creativity.

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

Biznology

JUNE 29, 2010

Early in my career, I led the B2B marketing efforts for McCaw Cellular (later AT&T Wireless) and I learned quickly that when dealing with big companies and their buyers, you don't give them conflicting information across your sales team, your presentations, or your marketing materials. The same holds true for existing customers.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Biznology

APRIL 28, 2015

I will be presenting a short 15-minute live-streaming webinar today at 11:30AM Eastern Time over at GroupHigh as part of their outreach marketing virtual summit series. Here’s a sneak peek of today’s presentation on YouTube : Here’s the deck you can look at over on Slideshare : Here’s the content from the presentation.

Promotion 80

Promotion Blogger Outreach Paid Search Agency 80

Biznology

DECEMBER 2, 2014

” Previously limited only to bloggers, influence marketing has widened the angle of its lens to realize that there are all sorts of influentials all over the Internet. These days, Influencer Marketing includes Blogger Outreach and even specialties like Message Board Marketing.

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

Biznology

JULY 23, 2013

There were quite a few panels and presentations about SEO, it’s true, but none of the presenters who were discussing search were technologists. Mind you, it was awesome and so worthwhile, but it’s a communications conference and not a tech conference.

Google 80

Google Paid Search Agency Content Work Management 80

Biznology

DECEMBER 23, 2013

If you’ve presented at a conference or webinar, or simply want to create a useful presentation, sharing it online can help new people find your brand. SlideShare is a site that permits you to upload presentations for free. Because people are searching for presentations on different topics, they can find yours.

Content Marketing 80

Content Marketing Top of Funnel Content Paid Search Agency 80

Biznology

OCTOBER 14, 2014

A little later this morning I will be presenting a webinar entitled How to Build Your Influencers in Social Media. If the answer to any of these questions are “yes” then you really don’t need either the webinar or even this article or the embedded Slideshare presentation. Bloggers are so 1996.

Social Media 80

Social Media Ad Building Media Godaddy 80

Biznology

NOVEMBER 25, 2014

People are transitioning, en masse, from makers to consumers, from bloggers to readers, from YouTubers to commenters. Start with WordPress.com or Blogger and start writing. Share every presentation on Slideshare and YouTube — I always share every single presentation and deck I produce on both Slideshare and YouTube.

Personalization 80

Personalization Wikipedia Youtube Television marketing 80

Biznology

APRIL 23, 2013

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. So, what my team and I developed is the equivalent of blogger-brand speed dating. And email sometimes doesn’t quite make its way to the Inbox.

Blogger 80

Blogger Outreach Social Media PR 80

Biznology

MARCH 3, 2015

It’s very simple and actually uses an inline, HTML-free, click-to-edit method of adding new images and changing font, size, headers, and title that might be counter-intuitive for us old-timey bloggers who are used to hack-hack-hacking through HTML, CSS, and IMG tags until things worked out. Medium does the heavy lifting for you.

Advertising Mediums 80

Advertising Mediums Stats Twitter Tagging 80