Remove Blogger Remove Personalization Remove PR Remove Youtube
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Founders: Market Yourself, Not Just Your Business

Webbiquity

Here are 11 effective ways to use personal branding to boost your business. Your personal appearance is an important part of your visual brand. Gain personal qualifications. You can showcase these qualifications on your website and on your personal LinkedIn profile, which leads to the next tip…. Dress to impress.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity

If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Personalized messages that trigger authentic conversations are a great strategy here. Use your observations to create personalized, exclusive experiences. Build your social currency with a robust PR strategy.

Tips 362
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Earned-media micro-influencer marketing primer

Biznology

These partnerships can include multi-year contracts which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube , Google AdWords , and Instagram. The good old fashioned PR pitch to the good old-fashioned, scruffy, died-in-the-wool, bourbon soused, reporter.

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Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. I was comparing them to the cost of hiring a team of people to do all of the work by hand.

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The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Tell anyone that you’re a blogger or a podcaster and you’ll know what I mean. Blogger Outreach is Hard.

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Micro-Influencer Marketing is the new Influencer Marketing

Biznology

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. These partnerships can include multi-year contracts, which are getting tighter and more exclusive the more these same influencers are being dropped by advertisers such as YouTube, Google AdWords, and Instagram.

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Influencer marketing should not be about collecting influencers

Biznology

Like their kissing cousins–ladies men–these folks go from person to person, collecting digits. That’s why it’s easier to be a PR specialist than it is a generalist. If you’re in healthcare PR, you can spend every day cultivating your influencers into a virtual rolodex of best friends.

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