Webbiquity

MAY 25, 2021

Twitter is compelling for certain verticals, news, politics, sports. In the right verticals within B2B, Instagram works out. So in our case, for Paladin, it’s not just about selling a tool that helps B2C marketers find influencers, or a feature that helps with reporting, or saving time on outreach. We can quantify the ROI.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Biznology

MARCH 15, 2016

Successful influencer outreach is just the end result of building a real relationship over time. However, if you look up the definition of influencer marketing, you won’t see any actually human people, you’ll just see verticals, demographics, psychographics, sociographics, universes, KPIs , and the like.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

APRIL 26, 2016

Influencer Outreach (Earned Media). Usually, I break up each outreach to A-List and everyone else. One can easily go down the rabbit hole on this, which is why everyone needs to have at least 10,000 followers! It’s essential that we only engage people who already have and feel the synergy with your campaign.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Is the Press Release Dead?

PR 100

PR Tools Tips Blogger 100

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. Guest blog research and outreach can be a job all in itself, which is why I employ s specialist for this task.

SEO 100

SEO Planning Blogger Content Marketing 100

NuSpark Consulting

MARCH 3, 2016

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors who cater to your audience, and send them a release on your paper, and explain the rationale for why readers would be interested in reading it. Also, bloggers can easily embed the videos into their blogs to share the white paper takeaways.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

NuSpark Consulting

DECEMBER 9, 2012

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Many of these opportunities are within the IT space, but with some digging, you can find partners that represent many verticals.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

BenchmarkONE

MAY 13, 2021

It provides you with detailed information on your prospects so you can send them personalized outreach catered to their needs, easing them through the funnel and closer to a sale. BenchmarkONE. A CRM is essential for an effective marketing and sales strategy. Pair that with marketing automation , and you’re unstoppable. .

Budget Programs 62

Budget Programs Marketing Automation Services Marketing Budget Marketing Management 62

Convince & Convert

SEPTEMBER 27, 2011

PR behemoth Ketchum (the PR agency of record for ConAgra) caught it’s foot in a bear trap of its own manufacture recently, when it thunk up and perpetrated a bait and switch blogger outreach program. Bloggers Are Not Reporters. Bloggers are also typically not full-time writers. It’s recognition.

Blogger 150

Blogger Outreach PR Paid Search Agency 150

Convince & Convert

MARCH 4, 2016

If you need to add more content, expand the infographic vertically rather than horizontally, as an unusually wide infographic will be more problematic to share. Blogger Outreach. Bloggers are always looking for high-quality, contextually relevant visual content to show to their audience. Colors and Fonts.

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Webbiquity

DECEMBER 1, 2020

That group is different for every vertical market. Note that after you’ve done your research and built your initial influencer list, it’s important to break the ice before doing your outreach. The Outreach. Automated outreach is tacky, easy to spot, and a bit offensive. But be very careful using tools for outreach.

Enterprise Management 274

Enterprise Management B2B Marketing Work Management Marketing Management 274

Lenny's Newsletter

SEPTEMBER 5, 2023

The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach. We filtered Crunchbase by data points like when was the last time the company fundraised and what verticals they’re in.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Martech

MAY 19, 2022

There’s one important thing to keep in mind here: It’s generally best to select your peers (sites directly in your vertical or niche). In other words, stay away from large websites that play within a variety of verticals but happen to rank above you (big box stores, Wikipedia, etc.). Your competitors’ outreach tactics.

Profiling 108

Profiling Peer-to-peer Viral Marketing Outreach 108

Biznology

SEPTEMBER 10, 2013

No matter how obscure, vertical, or arcane your material may be– there’s an audience for it. Read more… Blogger outreach is scary — I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. Just how do you pitch a blogger?

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Convince & Convert

JANUARY 27, 2015

Not sure where to begin with researching your outreach prospects? The team compiled this data from researching publishers in 11 verticals (automotive, business, education, entertainment, finance, food, health, lifestyle, news, tech, and travel) via recent articles, LinkedIn, and Google+ profiles. Work History. Target Audience.

Verticals 149

Verticals Outreach Education Profiling 149

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers. Thanks Jay.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Valasys

MARCH 17, 2023

Links are yet so important Google has been warning about penalties for building backlinks, but in reality, they have been unable to completely crackdown on practices like blogger outreach, guest posting, and link exchange. We believe this trend will continue to grow as Google wants users to spend more time on its associated verticals.

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Moz

APRIL 3, 2019

If you’re a new brand or a lesser-known brand in your vertical, it’s crucial to expose your audience to your brand and demonstrate how it can solve their problems. However, the best way to know for your vertical is to test it yourself. Content goal: Brand awareness. Goal: Lead generation.

Paid Content 68

Paid Content Distribution Paid Search Agency Brand Identity 68

Biznology

OCTOBER 25, 2011

This most often happens with tech blogs and parenting blogs (mommy bloggers , daddy bloggers, etc). I experience push-back again and again from my past charity clients who are uncomfortable with thanking bloggers who have promoted their cause or furthered their message because “we don’t do these sorts of endorsements.”

Blogger 80

Blogger Internet Marketing Outgrow Paid Search Agency 80

Directive Agency

JUNE 23, 2017

In almost every vertical, there’s an established community of “creators” and “consumers”. Through a long trial period of testing we were able to optimize our outreach cadences to maximize our guest posting potential. For a basic outline of how we optimize our email outreach, you can read this Moz post on the email tests we ran.

B2B Thought Leadership 74

B2B Thought Leadership Thought Leadership Outreach Custom Publishing 74

Convince & Convert

JUNE 12, 2013

In some (mostly B2B) verticals, pickups in trade media can be more effective than coverage in larger, general interest papers. Bloggers and Other Influencers Writing About Your Content. These aren’t traditional media but rather individual bloggers writing about your content. These categories aren’t mutually exclusive anymore.

Paid Content 152

Paid Content Promotion Media Paid Search Agency 152

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. Takeaway : SEO, email marketing and influencer outreach remain the three most common ways for bloggers to get traffic to their site, but paid promotion has skyrocketed almost 400% since 2014. . . In turn, this builds trust with the audience. . Top. . . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Outgrow

MAY 30, 2023

With copycats, I think you have to work out like oftentimes people tried to do a copycat of Intercom, and what they find that most of them like, they last a couple of years and they struggle or they find a weird niche at the very bottom of the market or in a very specific vertical, like Intercom for hotels or something like that.

Enterprise Management 52

Enterprise Management Acquisitions Work Management Marketing Management 52

Biznology

AUGUST 20, 2013

More recently, it wasn’t too tough, with a little creativity, to own your unique vertical on search — or at least be able to make it to the first page. Online Engagement and Blogger Outreach. Back in the day, Google AdWords could be had cheap. Not anymore. Everyone’s online, and globally, too.

Paid Content 80

Paid Content Google Digg De-duplication 80

Biznology

NOVEMBER 13, 2012

That your appeal is so limited that investing in social media engagement or blogger outreach would be a shot in the dark? There is a limit, surely, but your marketing vertical and your target audience is surely there and in large numbers. Well, that’s not only a pity but patently wrong.

Advertising Agencies 80

Advertising Agencies Verticals PR Social Media 80

Webbiquity

SEPTEMBER 16, 2014

” How To Get Out Of A Google Penalty [VIDEO] by Vertical Measures. Techniques that once worked are now penalized,” according to Cyrus Shepard, who goes on to explain the “right way” in the current environment to do link building (or earning) using infographics, guest posts, media relations, and direct outreach.

Link Building 100

Link Building SEO Ad Building Guidelines 100

Directive Agency

JULY 15, 2019

We also talk about this switch from Blogger Jet , which was the blog that he was running. Usually what 99% of bloggers would do is they would write either their thoughts, opinions, how they think broken link building should work. So we talked about the future of SEO. To going to Ahrefs, and moving from the Ukraine to Singapore.

SEO 40

SEO Paid Content Budget Programs Tools 40

Envy

NOVEMBER 4, 2019

You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more. Every business needs PR, regardless of their industry, size, or vertical. Influencer Outreach. Blogger outreach. Social Media.

PR 96

PR Inbound Marketing Top of Funnel Work Management 96

Adobe Experience Cloud Blog

OCTOBER 22, 2012

She manages technical, link building and content campaigns for clients across a range verticals in addition to managing one of the internal SEO teams at Distilled. A highly respected blogger on search engine marketing and social media, Kevin also speaks frequently at leading industry events. Hannah Smith: Again it depends.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Biznology

DECEMBER 2, 2014

engagement (have you been helped), and outreach (have you heard of us over here?). ” Previously limited only to bloggers, influence marketing has widened the angle of its lens to realize that there are all sorts of influentials all over the Internet. , monitoring (what are people saying about you?), Like this post?

Social Media 80

Social Media Social Marketing Advertising Agencies Media 80

SnapApp

DECEMBER 22, 2016

She has blog posts about how to become a sensational blogger, interviews with marketing experts who share their most valuable advice, and so much more. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Vertical Measures. Vertical Response. Become A Blogger.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Single Grain

NOVEMBER 18, 2019

Another cost-effective content marketing tip is to invite guest bloggers to share their knowledge, build their reputation and gain backlinks, which is a win-win for both parties. Seek an agency that specializes in content creation (not just distribution), publishes in your vertical and has its own in-house writers (versus contracting out).

Paid Content 106

Paid Content SME Product Tips 106

Adobe Experience Cloud Blog

JULY 23, 2018

In the early days of SEO, link building consisted of purchasing links, leaving link-filled blog comments that provided little-to-no value, and trading links with other bloggers or webmasters—even if the sites were completely unrelated. Earning links also includes an element of outreach and online PR. Forming a Strategy for SEO Links.

SEO 91

SEO Ad Building Cross-Selling Link Building 91

SnapApp

DECEMBER 14, 2016

Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. CEO at Vertical Measures. Freelance Content Creator / Blogger / Copywriter. Here's an example from the blogger survey. Consistently wins. Back to top. Sujan Patel. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

seo.co

DECEMBER 8, 2020

Your pages should be vertically linked, with broad categories, subcategories, and individual pages within. There’s another, arguably more powerful way to build links without being entirely passive about outreach efforts, though: guest blogging. But you have to think vertically, horizontally and every other way but straight forward.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111