Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Webbiquity

MAY 4, 2010

the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog. Blog Traffic After Launch - Webbiquity vs. Blog Traffic After Launch - Webbiquity vs. WMC.

RSS 100

RSS Digg Tagging Blogger 100

Chris Koch

JANUARY 22, 2010

If the intention of your blog is to drive traffic to your main website for lead generation, then you should be using the keywords on your blog that matter most on your website. The growth in traffic then confers its own authority—you get lots of visits so you must be smart. RSS+comments=VIP. It becomes a virtuous cycle.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Ambal's Amusings

SEPTEMBER 30, 2009

"I’d never tried commenting as a traffic-building strategy, mainly because I’m not smart or patient enough to strategize," writes Hanagarne. Now, he did have a head start, because he targeted his comments at bloggers who had commented on another guest post he had written on the ultra-popular Problogger.net.

Thought Leadership 100

Thought Leadership RSS Blogger CAN-SPAM 100

markempa

DECEMBER 30, 2008

In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads. An RSS feed gave the team something to review each morning. An example: They conducted a poll of Twitter followers about potential names for the company newsletter.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. As I see it, there are 3 options here: 1.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

JULY 27, 2010

Instead, traffic here on Convince & Convert is actually UP since I went on vacation. RSS subscriptions are up. First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. You would be entirely wrong. Visits are up. Retweets are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Chris Koch

JUNE 26, 2009

Pick an RSS tool. One of the best ways to start is with RSS. There are a million tools out there for doing this, and you can integrate RSS feeds into your browser but I find that cluttered and distracting. Now, I have to admit that I’m not a diligent RSS follower. Before you can begin talking, you have to listen.

Social Media 100

Social Media Social Marketing B2B Marketing Personalization 100

Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? What was your traffic pre- and post-outreach? How many comments did these posts receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40

ConvertKit

SEPTEMBER 16, 2020

How to choose the right newsletter tool for your business. The 13 best newsletter software tools for creators. How to set up a free email newsletter with ConvertKit. When Khe began sending his weekly newsletter to 36 of his colleagues, he had no intention of growing it into a business. Jump ahead. the answer is yes!)

Newsletter 73

Newsletter Budget Programs Tools Work Management 73

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Online Marketing Institute

APRIL 4, 2011

Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links. Develop badges, awards, and general ways bloggers can showcase recommendations. Are you a Search Engine Watch Member? | Tweet Do you recommend this story?

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Marketing Insider Group

OCTOBER 11, 2021

These details may not be thrilling, but they play an essential role in optimizing your blog for search, driving traffic, and growing your audience. When that happens, your organic search traffic will suffer the consequences. That next step could be: Subscribing to your newsletter. Create an RSS Newsletter.

Paid Search Agency 291

Paid Search Agency Companies RSS Ad Frequency 291

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Industrial Marketing Today

SEPTEMBER 20, 2010

In order to satisfy the demands of the C-suite, the marketing department usually provides easy-to-measure metrics like traffic, page views, time spent and number of leads captured. Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles. How do you drive more traffic?

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Marketing Insider Group

OCTOBER 2, 2020

I found 12 great bloggers. I asked them simply for permission to allow me to syndicate their existing blogs through an RSS feed. Step 3: Using the WordPress RSS Aggregator Plug-in, I added their existing RSS feeds and all their posts started coming in as new, full-length article drafts I could post on our site.

Ad Building 340

Ad Building RSS Lead Ranking B2B Thought Leadership 340

Online Marketing Institute

NOVEMBER 7, 2010

Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources. Business buyers typically seek additional information and resources for information on business products and services.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

NuSpark Consulting

JULY 15, 2011

Additionally, our content approach covers three main goals: Increased website traffic. We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Builds traffic to your website. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Additionally, our content approach covers three main goals: Increased website traffic. We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Builds traffic to your website. Increased leads.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Industrial Marketing Today

AUGUST 24, 2009

Otherwise, your traffic will dry up and the hard-earned readership will lose interest. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing. How do you overcome this challenge?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Online Marketing Institute

JANUARY 4, 2011

If you were to read the case study, you would see that in one year’s time, the site’s traffic increased by 1,700 percent (4,000 visitors from organic search per month to - one year later - 63,000 visitors from organic search per month). Links Let’s be real. Who would really want to link to a corporate website? White papers?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Hubspot

JULY 23, 2010

Bloggers – Who is writing? Offers for call-to-actions can include: newsletter sign-up, eBook download or webinar registration. You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs. Target Audience – Who are you writing for? MEASUREMENT.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Adobe Experience Cloud Blog

AUGUST 6, 2009

They subscribe to RSS feeds.    Just remember, if they downloaded a whitepaper or clicked through a newsletter, it doesn't mean they are ready to buy.    First web traffic, then rises in SEO rankings, then increases in inbound leads, then more brand recognition when doing outbound marketing. 

Demand Generation Agencies 48

Demand Generation Agencies Thought Leadership Demand Generation Social Media 48

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. Sales & Marketing. --> Bloggers. --> Resources. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. and the impact of those for our traffic.” FOLIO: Alerts & Newsletters.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Online Marketing Institute

NOVEMBER 2, 2009

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. Buyers won’t buy from you if they can’t find you.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

JANUARY 4, 2011

Implement “subscribe” buttons via RSS and Email 23. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) the traffic volumes are significant) 78. Offer a premium paid newsletter for a low cost of $1.99.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

JUNE 17, 2010

Traffic to my blog. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 7 Surprising Statistics About Twitter in America Why Social Supports Email in the Interactive Marketing Hub Are You Suffering From Premature Calculation? Followers per tweet.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Optinmonster

APRIL 30, 2020

Great content can funnel more traffic to your website, strengthen your brand’s reputation, and encourage your site’s visitors to convert. Get more organic search engine traffic. If we asked marketers why they repurpose content, we’d get the same response 9 out of 10 times: To drive more organic traffic to our site. .

Traffic 145

Traffic Top of Funnel Content Work Management 145

Optinmonster

MARCH 18, 2021

You can let your audience know about product launches, new promotional offers, or even content releases to drive more traffic and sales to your site. Converkit is an excellent option for bloggers and marketers who are looking for an easy email marketing solution. One cool feature they offer is RSS-to-email for bloggers.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Work Management Marketing Management 75

Marketing Insider Group

OCTOBER 22, 2014

The authors were all thrilled as the traffic and exposure they received were greater than what they could do on their own. This is the power of guest posting that is now a common best practice for bloggers. The traffic on the site is well over a couple million pagevews a month! I found 12 great bloggers.

Ad Building 100

Ad Building RSS Blogger Curation 100

Webbiquity

MARCH 23, 2017

automatically organizes the stories into a digital “newspaper” that can be socially shared or used on your website or in newsletters. Join “tribes” of bloggers on similar topics. provides bloggers, publishers and brands a way to instantly syndicate content and expand their reach on the social web.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Webbiquity

JANUARY 8, 2010

Compared to other marketing media, a blog is closest to a (well-written and informative) newsletter, but easier, faster, cheaper, and with the benefit of interaction. To get started, select a blogging platform such as Blogger , TypePad or WordPress. Provide an RSS feed of your blog. Who should write for your blog?

Business Blogging 100

Business Blogging Adsense RSS Effectiveness 100

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Buzz Marketing for Technology

JUNE 27, 2008

For example, let’s consider the productivity of a blogger. The impact of a blogger’s value would be related to the blog’s traffic levels and overall influence among its readers. How many people are reading the blog, and how much do they value what the blogger writes? Or is it mostly fluff?

Product 100

Product Blogger Terms and Conditions Copyright 100

Convince & Convert

JUNE 22, 2010

If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. It doesn't seem to hamper traffic, but I do wonder how a blog can grow in its readership if the personal connection isn't there.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Buzz Marketing for Technology

JUNE 27, 2008

50 Habits of a Highly Effective Blogger. I met a few celebrity bloggers like Mark Cuban, John Chow and Matt Mullenweg (founding developer of Wordpress) and attended many great sessions about blogging, podcasting, videocasting, SEO and social networking, etc. a highly effective blogger would â?¦. Network with other bloggers.

Blogger 100

Blogger Effectiveness Comparison Pricing 100