Adobe Experience Cloud Blog

APRIL 20, 2011

SlideShare is an online content hosting service where users can upload and share presentations, documents, and videos. Once a presentation is uploaded to SlideShare, users can rate, comment on, and share these via social media. For example, bloggers can easily embed a presentation in a post to support their content.

B2B Marketing 48

B2B Marketing Paid Search Agency Planning Marketing Automation Services 48

Adobe Experience Cloud Blog

MARCH 15, 2013

by Dayna Rothman I am pleased to welcome Helen Nesterenko as today’s guest blogger. According to a recent study by Fast Company, 44% of social media users are most-likely to engage with companies if you post visual content. Take another look at a Marketo example of a pinned post: 4. You’re Not Using Fan-Generated Content.

Facebook 48

Facebook Eye-Tracking Social Media Marketo 48

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Customer Experience Matrix

JULY 16, 2009

Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved. Users can also add their own feeds to search. Users can dig into these reports to view the underlying articles. This would presumably go away after a bit of experience.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Content Standard

DECEMBER 13, 2016

Say you’re preparing to head into your final monthly meeting of the year, and you’re looking for ways to prove to your senior staff that you can offset some of that investment while your content generates leads. Ceros blogger Ashley Taylor Anderson suggested that mature content programs share a few common characteristics.

Allocation 40

Allocation Paid Search Agency Ads Brand Identity 40

Adobe Experience Cloud Blog

JUNE 25, 2012

by Maria Pergolino Recently, Marketo hosted over 1200 people at our annual user conference, bringing customers, employees, industry luminaries, and prospects from all over the world together. Influencers – Trying to get the attention of a blogger? Can you think of any other use cases for marketing automation?

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Ad brokers 48

Adobe Experience Cloud Blog

NOVEMBER 26, 2012

by Dayna Rothman We’d like to welcome our guest blogger, Karl Wirth, CEO of www.apptegic.com. Recently, Dayna Rothman of Marketo discussed the limitations of email marketing due to the inability to keep leads engaged through one channel of communication. “ 2) Atlassian’s JIRA communicates new features and help to all users.

Landing Pages 48

Landing Pages Marketing Websites SEM Marketo 48

Adobe Experience Cloud Blog

MAY 2, 2013

by Dayna Rothman Today we would like to welcome Pierce Ujjainwalla as today’s guest blogger. Pierce leads Demand Generation at 360pi and runs a blog called Epic Marketing Fails. If you attended Marketo Summit last month you heard this time and time again. Buyers have changed forever, and marketers need to adapt.

Work Management 48

Work Management Marketing Automation Services Marketing Management Peer-to-peer 48

Adobe Experience Cloud Blog

JUNE 14, 2011

Content marketing has become a driving force in lead generation. Many established thought leaders have found this a valuable technique for driving attention to their content and developing a magnet strategy for their lead generation efforts. But ultimately, there is no “right&# way to provide content to generate leads.

Top of Funnel 48

Top of Funnel Content Marketing Barriers Content 48

Adobe Experience Cloud Blog

JUNE 1, 2012

by Jason Miller I’m pleased to introduce Rajesh Kadam, founder and CEO of Growth Fusion , as a guest blogger. Growth Fusion is a boutique integrated marketing agency with a strong focus on ROI-driven Customer Acquisition and Demand Generation. Social media can help establish community, create brand identity and generate leads.

Social Media 48

Social Media Practices Marketing Automation Services Media 48

Adobe Experience Cloud Blog

JULY 25, 2012

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. Most B2B marketers know that social media plays an important, and growing, role in their demand generation strategies. We are very excited to welcome him. That may sound counter-intuitive for a couple of reasons.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Adobe Experience Cloud Blog

APRIL 22, 2013

by Dayna Rothman Today we would like to welcome Kathryn Kilner as our guest blogger. Anyone involved in marketing knows the importance of generating quality leads for their sales team. Webinars and videos can be particularly effective in encouraging long-term user engagement. Follow Kathryn on Twitter at @KKilner.

Lead Nurturing 48

Lead Nurturing Webinar Metrics Sales Qualified Leads Video Marketing 48

Ambal's Amusings

APRIL 29, 2010

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Lead generating content: (Gated, email required). Blog posts.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Adobe Experience Cloud Blog

FEBRUARY 13, 2012

by Jon Miller I’m pleased to welcome David Karel, Vice President of Marketing at Bizo , as a guest blogger. In his guest post on the Marketo blog, Mike Nierengarten does a great job of illuminating the pitfalls of using a seemingly meaty progress metric like the mighty conversion to solely determine where you invest.

Paid Search Agency 48

Paid Search Agency Display Campaigns Ads 48

Convince & Convert

OCTOBER 2, 2013

Look for bloggers in your industry to help, or review the masthead for the leading trade magazine in your industry who are freelancers. For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. If so, what should their duties be? Joe: Of course. For content management , look at something like Compendium.

Work Management 132

Work Management Media Marketing Management Marketing Automation Services 132

Optinmonster

JANUARY 14, 2024

It offers a user-friendly interface and powerful features to optimize website content for search engines. Key functionalities include automatically generating meta tags, sitemaps, and social media integration, which help enhance the website’s SEO.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Adobe Experience Cloud Blog

OCTOBER 3, 2012

by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. The company helps businesses generate and manage leads better through marketing automation processes and technologies. When Marketo hit 1000 customers – we all knew it. He is the CEO and chief marketing evangelist at LeadMD.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Marketing Management 48

Adobe Experience Cloud Blog

MAY 16, 2010

Here at Marketo, we’ve had our own fair share of B2B social media marketing success. In fact, our blog is one of our most successful marketing tactics for demand generation. SAP, leveraging B2B social media to open its platform to outside developers, encourages users to contribute to its blogs.

Social Media 48

Social Media Media B2B Forrester 48

Optinmonster

SEPTEMBER 20, 2023

Email automation refers to the process of sending out emails to users automatically , based on specific triggers, schedules, or conditions, without manual intervention. These can be segmented based on the user’s activity, inactivity, cookies, geographical location, and more. What Is Email Automation?

Marketing Automation Services 110

Marketing Automation Services Automation Tools Work Management 110

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) Big lead-in helps keep users reading. Nothing beats good copy.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Oktopost

DECEMBER 16, 2020

Digital marketers know that it’s all about using the right lead generation software. Why You Need Lead Generation Software. Recently, more than 61% of marketers said lead generation was the most significant challenge they were facing this year. Now, 80% of marketers employed automation software to improve lead generation.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Marketing Automation Services 98

Oktopost

OCTOBER 26, 2020

The average social media user today spends over 2 hours on social media daily across an average of 8 platforms. . Report Hub allows users to create visually engaging and detailed reports in as little as 15 minutes. Robust B2B integration options including Salesforce, Act-On, Marketo, Hubspot, and Google Analytics .

Enterprise Management 159

Enterprise Management Work Management Social Media Marketing Management 159

Brandpoint

JUNE 7, 2018

Host: Marketo. Why attend: About 1,000 attendees discover how to attract the right audience, align business models with the user experience, optimize the lifetime value of client relationships and get up to speed on the latest marketing technology. ” Marketing Nation Summit. 21-24, 2019. Location: Las Vegas. and SiteTuners.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? Your PR team was aware of most of these as it often had a hand in generating those placements. Six killer ways to boost blog traffic and revenue via social media , October 6, 2010 have some blogs that generate considerable traffic. Have I gone MAD?? Click title to read more.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

The survey generated over 270 responses from B2B marketers - and the results are in! It’s a great place for businesses to make relevant LinkedIn users aware of their brand. People are now curating lists of the most influential bloggers by Klout score. Web users spent an average of 4.6 Don’t Answer Questions. ReTweeting.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Adobe Experience Cloud Blog

OCTOBER 22, 2012

At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). A highly respected blogger on search engine marketing and social media, Kevin also speaks frequently at leading industry events. The Questions. Panda – February 2011.

SEO 48

SEO Advertising Agencies Work Management Top of Funnel 48

Adobe Experience Cloud Blog

AUGUST 6, 2012

Influencer b2b marketing (as part of a wider international marketing plan ) is one method that can help you generate a local buzz in your new market. Guest Bloggers: Many influencers in your market can be found guest blogging for the most reputable online publications in your industry. How to find your local influencers.

Buzz 48

Buzz B2B Marketing Marketing & Strategy Marketing Strategy 48

Hinge Marketing

JULY 6, 2022

High-growth professional services firms rely on inbound lead generation techniques more than any other kind. The inbound lead generation ’s potential is real, but it requires a radical shift in mindset, marketing priorities and financial investment. Lead-Generating Website. Download the Lead Generating Website Guide.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

Adobe Experience Cloud Blog

AUGUST 14, 2012

Director of Marketing at Marketo, and Jason Lankow, CEO and Co-Founder of Column Five. That is what Marketo has done for visual notetaking, videos, infographics etc. For developing memes, we actually use free online meme generators. Check out a recent paper that Marketo wrote on mobile email marketing.

Marketo 48

Marketo Buyer Personas Paid Search Agency Demand Generation Agencies 48

B2B Marketing Zone Posts

MAY 3, 2010

8 Critical Success Factors for Lead Generation 2.0 - B2B Lead Generation Blog , April 29, 2010 The single biggest issue for B2B marketers is effective lead generation. I wrote an eight part series on building an effective lead generation program a while back. But it’s not enough just to support bloggers.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Adobe Experience Cloud Blog

APRIL 19, 2012

That’s a bad content user experience. To increase lead generation? Also, Lee Odden is a terrific blogger on this and Sally Falkow is very good in the public relations range. I have been working with a brand that had, for example, a great deal of text content around items that they were selling on their website.

Paid Content 48

Paid Content Marketing & Strategy Marketing Strategy Content Marketing 48

SnapApp

DECEMBER 22, 2016

From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Recommended reading: How to Anchor Your B2B Lead Generation Strategy With Proactive Social Outreach. #14. Become A Blogger.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Full Circle Insights

NOVEMBER 25, 2020

Consumers became marketing rockstars themselves through influencer marketing and user-generated content on social media. This created a massive SEO industry, and really spurred a digital movement towards answering user questions,” Brown said. Proximity to a business is now the No.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Adobe Experience Cloud Blog

JULY 23, 2018

They help both users and Google navigate a website and access its content. But a solid SEO strategy considers how to use all three link types to cater to the needs and preferences of both users and Google. Citing sources is vital to credibility for both users and Google. Design website navigation for users—not Google.

SEO 91

SEO Ad Building Cross-Selling Link Building 91

Single Grain

JUNE 10, 2021

Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . 41% of bloggers have said that videos are the best content format that gives them strong results from organic search. Plus: $179 per month for 10 users. Large: $299 per month for 15 users.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94

WebMarketCentral

SEPTEMBER 14, 2009

Pricing ranges from free (up to five users and three active projects at a time) to $99 per month for unlimited projects and users. Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0

Tools 20

Tools Best Practices Web 2.0 Adwords 20