article thumbnail

How to Maximize ROI with Email Marketing for B2B

Webbiquity

A high ROI in email marketing indicates that your campaign is working; the right people are seeing it and being compelled to take the intended action, which could be downloading a resource, making a purchase, or subscribing to a newsletter. Knowing where your reader is in the purchasing cycle is another factor in timing.

ROI 175
article thumbnail

Why is Pinterest a Great Social Media Channel for Your Business?

Webbiquity

But so many businesses stay with the big three, Facebook, Twitter, and LinkedIn, overlooking the benefits that Pinterest, and maybe other channels as well, may offer them. Ø LinkedIn is 2-4% average and. Make a purchase! 89% of pinners use it for purchasing inspiration. Ø Twitter is just.05%. Did you hear that one?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Importance of an Email Marketing Database for a Business

SendX

It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” Purchasing email lists is against email marketing best practices. Frequently, a high portion of a purchased list is fake or hasn’t been used in a long time. Your email list is one of the cornerstones of digital marketing.

article thumbnail

B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

article thumbnail

How to Build a Digital Product Brand That Lasts

Webbiquity

Alternatively, you can hire an SEO manager or SEO services consultant who can work on your site regularly, allowing you to update your website for greater visibility and attract more clients to purchase your product or service. You can offer a reward for someone’s first purchase, such as a discount on their next purchase.

article thumbnail

Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

For example, if you are scraping contacts from LinkedIn , automation can help you automatically assign scores to these leads based on how close they are to your ICP and their engagement level. This will guide them closer to a purchase decision. Using this type of automation, you can identify those most likely to convert.

article thumbnail

MarTech’s B2B marketing experts to follow

Martech

You’ve also got to know their company’s processes, organization and purchasing cycles. LinkedIn: DaveGerhardt (150K followers). He’s an award-winning blogger and has been named many times to Top 50 Most Influential People in Sales Lead Management and Top 50 Sales & Marketing Influencers. LinkedIn: MattHeinz (51K followers).