Marketing Insider Group

SEPTEMBER 1, 2015

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. If you have some budget, you can hire english students, professional bloggers, etc. You can use buffer’s new tool Pablo to create engaging images in under 30 seconds.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. There are also a number of tools that can be helpful with both content ideation and research. Here are 14 of the most useful tools for managing and executing the initial stages of content development.

Planning 145

Planning Research Tools Best Practices 145

Webbiquity

JUNE 14, 2016

Fortunately, while not everyone can be a great writer, almost anyone can be a better writer by utilizing helpful (and mostly free) online tools. Here are two dozen tools to assist with everything from improving grammar and avoiding cliches to writing better headlines and more readable text. Google Review Count: 2,210,000.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Biznology

APRIL 3, 2018

Big business has adopted many of the tools of the digital age, but it hasn’t gone native — because it doesn’t need to. Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms.

Business 197

Business Enterprise Management Blogger Class 197

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. A simple tool like Google Alerts would pick up most stray citations. A rapidly proliferating collection of tools are being developed to meet the need. Budget: $0 (I have no budget, I need something free!). Alterian SM2 Freemium.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

KoMarketing Associates

MARCH 13, 2018

Or use a free tool or free trial like social mention , mention.com , or talkwalker to track brand mentions as well. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper.

Blogger 80

Blogger Work Management Burn Rate PR 80

Optinmonster

DECEMBER 21, 2023

The easiest way to make a coming soon page is using a tool like SeedProd. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%)

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Webbiquity

MARCH 22, 2010

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. And coverage from independent bloggers enhances a company’s reputation and credibility.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. We’ll talk a little more about email marketing in a moment, but your lead magnet itself can be a great promotional tool. If you’re a B2B brand selling to other business owners, LinkedIn is probably the best.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

KoMarketing Associates

OCTOBER 4, 2016

While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. Blogger Outreach & Communications. LinkedIn Group Participation. Final Thoughts.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Webbiquity

SEPTEMBER 21, 2010

New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. Apple could create an aggregation site to pull in blog posts and reviews about the product.

Aggregators 100

Aggregators Blogger Media Curation 100

Lenny's Newsletter

SEPTEMBER 5, 2023

PR can work, but rarely does. We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. Designers are the ultimate arbiters of what makes a good design tool. People get really attached to their tools. That’s why they work.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

nDash

JUNE 30, 2022

JJ Lee handles digital PR at Digital Funnel , a digital marketing agency with offices in Cork and Dublin, Ireland. Vetting Sources: Bloggers and Podcast Guests. Use a tool like SEMrush to check the website’s domain authority. Check out the author’s online following on sites like Instagram or LinkedIn.

Practices 52

Practices Best Practices Paid Search Agency Digital Marketing Funnels 52

Atomic Reach

MARCH 18, 2019

Find her on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find him on Twitter and LinkedIn. Find her on Twitter and LinkedIn. He takes digital PR strategies to a whole new level.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Earlier this month, I released the 20 B2B Marketing Blogs you need to read.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Convince & Convert

MAY 7, 2013

One month before the webinar, distribute a news release (using your media relations URL in the body) on the wire ( PR Newswire , PR.com , BusinessWire , or Pitch Engine , depending on your budget). Because we have a crazy, fun community at Spin Sucks , it is our most effective marketing tool for webinars.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

ClearVoice

JUNE 17, 2019

Joe Pulizzi of the Content Marketing Institute defined content marketing to LinkedIn like this: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

Webbiquity

MARCH 30, 2012

Facebook / LinkedIn / Google Plus metrics (i.e. These are the journalists, bloggers, analysts (industry or financial) and others who can help amplify your content, spread your story, and lend credibility to your messages. Find relevant groups on Facebook and LinkedIn.

PageRank 100

PageRank Budget Programs Social Media Blogger 100

Hubspot

JULY 11, 2017

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. Jeff is an entrepreneur, blogger, author, marketer and keynote speaker. BREAKOUT SPEAKERS.

Hubspot 73

Hubspot Demand Generation Agencies Work Management Top of Funnel 73

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” Marketing, author of PR 2.0: Allison Mooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Convince & Convert

JULY 9, 2013

Most of us are familiar with the concept of influencer marketing, i.e., marketing to a select group of individuals — such as journalists, bloggers, consultants, or industry analysts — who influence your buyers’ decisions. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers.

Marketing & Strategy 158

Marketing & Strategy Marketing Strategy Advertising Agencies Content 158

Webbiquity

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). Create a plain text file, using Notepad or a similar tool, with the following information compiled: Blog name/title (e.g., The two keys to search success are great content and links. But two great sources are blog directories and RSS syndication sites. Blogburst. “by

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

FEBRUARY 8, 2011

Facebook, Twitter and even newer tools like Quora may be sexier and get more attention, but blogs are the workhorses essential to making social media marketing work. Blogging is most effective when integrated with other communications efforts including PR and email marketing. Share this on LinkedIn. Share this on Bebo.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

Webbiquity

NOVEMBER 29, 2010

Let me start by saying I’m a huge fan of Wikipedia; it is a truly amazing tool and a tremendous accomplishment. It’s a phenomenally time-saving research tool. It’s an over-used PR buzzword. However, there’s a world of difference between PR buzzwords and objective facts. Have respect for bloggers.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. You may have already compiled your mission/vision statements and your ever-relevant “About Us,” but bloggers and journalists (still!) (We could start almost every post with that last part.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

Webbiquity

NOVEMBER 2, 2010

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. This presents misunderstandings (at the least) and enlists your people beyond just the marketing and PR groups.

Social Media 100

Social Media Social Marketing Media Planning 100

Optinmonster

JANUARY 14, 2024

Do you want to find out the best digital marketing tools in 2024? Given the pace with which the online industry is booming, having the best marketing tools at your disposal is now more important than ever. So, let’s dive in and explore these tools that promise to revolutionize your digital marketing strategy in 2024.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Webbiquity

MAY 4, 2010

Link to the new blog from your website, Facebook page, LinkedIn and Twitter profiles, other social networking and social bookmarking profiles, comments you leave on other blogs—anywhere you can create a link. Promote your blog posts to your relevant LinkedIn groups. Link to other bloggers. Write guest posts for popular blogs.

RSS 100

RSS Digg Tagging Blogger 100

Biznology

SEPTEMBER 21, 2011

Or improve your PR efforts? More important, by looking first at your objectives, you can better apply all the tools in your toolkit—social, search and so on—to find an integrated solution to your company’s challenge. Also look at the tools and services your customers use to solve these problems. What matters to your business?

Social Media 80

Social Media Media Wikipedia PR 80

Webbiquity

OCTOBER 4, 2013

And if it’s not installed, it should be: the Google Analytics (GA) tool is free, powerful, and easy to set up. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. Industry and local business directories.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

And if it’s not installed, it should be: the Google Analytics (GA) tool is free, powerful, and easy to set up. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it). Backlinks, as noted above, can be generated through PR, social, SEO, and other marketing tactics. Industry and local business directories.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

B2B Memes

OCTOBER 8, 2010

There’s potentially a role for you in any B2B enterprise, and not in doing PR or traditional marketing work, but in practicing straight journalism. One journalist who’s already experienced this shift is the well-known B2B editorial consultant and blogger Paul Conley. Be a blogger. Be an entrepreneur.

Social Media 100

Social Media Media Lead Ranking Blogger 100

Webbiquity

DECEMBER 21, 2010

The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on LinkedIn. Share this on Bebo. Tweet This!

Social Media 100

Social Media Media Business Paid Search Agency 100

Chris Koch

MARCH 19, 2010

I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. It’s also important if we’re going to stop talking so much about the tools and start talking more about what to do with them. Search tools can help you mine that data.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100