Convince & Convert

JUNE 6, 2013

When the title matches, in some way, what the search engine user has entered, it’s what gets presented in the search engine result page (SERP). As a guest blogger here, we have a good fit, a win-win. I encourage all my clients to become not only bloggers, but also guest bloggers. Sounds downright simple, doesn’t it?

Keywords 134

Keywords Long Tail Marketing Blogger Content 134

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. This is important because it means a lot of people are running AdWords on this keyword, which means that there is strong commercial intent behind this keyword. (In This 5-step strategy has grown the OptinMonster blog very quickly.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Moz

JULY 15, 2020

While you may want as many clicks as possible from the SERP, there’s a specific type of click you should be striving for — the almighty long click. What is a click without the intent to be there?”. Google tends to show answers for the "short clicks" within the SERP - if it doesn't now, it will soon. lilyraynyc) July 15, 2020.

Lead Scoring 46

Lead Scoring Lead Ranking CTR API 46

seo.co

MAY 10, 2021

A way to track and analyze 1,000 keyword and track your placement in the SERPs in real time. Schema markup tells a search engine to display additional, supplementary information underneath the main listing in the SERPs. SEO is all about optimizing your webpages to rise to the top of the search engine results pages (SERPs).

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. You also risk competing with your own content by creating multiple pages that are all targeting the exact same keyword -- and potentially the same search engine results page (SERP).

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

APRIL 25, 2019

For most products, these are one and the same, but some sellers opt to add a few additional keywords to increase their chances of popping up on Amazon SERPs. Product Display ads show up on the side or bottom of Amazon SERPs and along the side of related product pages. As a seller, you can choose how you want your product to be seen.

Amazon 96

Amazon Paid Content Marketing & Strategy Marketing Strategy 96

Brandpoint

APRIL 16, 2019

The article fits into Convince & Convert’s editorial topics, but it also provides insight that is specific to the guest blogger themselves. However, over the years we’ve learned that reposted content isn’t necessarily a SERP death sentence. The example below shows how this author is promoting a digital agency.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Marketing Insider Group

FEBRUARY 5, 2024

DemandSage) Image Source: Bloggers Passion 88% of marketers plan to increase or maintain their investment in SEO. Growth Badger) A majority of bloggers, over 50%, fall within the age range of 21 to 35 years. alone boasts approximately 32 million bloggers as of 2022. OrbitMedia) Bloggers using 7 or more images per post are 2.3

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Optinmonster

APRIL 12, 2024

Domain Authority (DA) : A score, typically on a 100-point scale, that predicts how well a website will rank on search engine result pages (SERPs). Organic Search : The process of obtaining natural placements on search engine results pages (SERPs) without paying for ad placement. They’re generally referred to as SERP features.

Paid Content 90

Paid Content Lead Ranking SEO Lead Scoring 90

Outbrain

DECEMBER 19, 2022

You can run paid promotion campaigns on: Google : Run Google search ads to get some precious real estate on SERPs. Reach out to bloggers and ask for a backlink. A value exchange partnership with bloggers is another excellent content promotion tactic. Leverage guest blogging to build links.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Valasys

MAY 7, 2020

The removal of links is one of the greatest problems that the guest bloggers face, particularly the ones doing it for high-quality link-building. The guest blogger should assure that the backlink incorporated provides value to the readers or else it stands a high chance of getting omitted by the editor.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Webbiquity

SEPTEMBER 3, 2019

Netpeak current offers two products: Netpeak Spider (an SEO crawler) and Netpeak Checker (a bulk URL checker and SERP scraper). Both tools are helpful for search engine optimizers, webmasters, bloggers, and anyone wanting to optimize their website for search engines. My primary intent was to create tools that will boost efficiency.

Work Management 40

Work Management Marketing Management Software iProspect 40

Contently

JUNE 9, 2022

Focus on user intent. Heard of search intent? It’s Google’s way of understanding the intent behind a user’s search. “In 2022, the SERP [search engine results page] will pay more attention to the search intent,” co-founder of RevenueGeeks Adam Wood says.

Organization 150

Organization Lead Scoring Lead Ranking SERP 150

Conductor

DECEMBER 10, 2019

We’re trying to segment things into early stage intent, top-of-funnel stuff, all the way down to purchase intent, bottom-of-funnel-type keywords and then trying to develop content to meet those different search intents. You see that somewhat reflected in Google now, trying to give us immediate gratification on the SERP.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Single Grain

NOVEMBER 22, 2019

A featured image may show up in Google's SERPs as part of a featured snippet or as a page thumbnail. Here are four way to boost conversions with each article's featured image: 1) Use Schema.org to Help Images Show Up in Google SERPs. Dive Deeper: How to Understand Searcher Intent and Use It to Boost SEO Rankings.

Features 133

Features Conversion SERP Social Media 133

EMagine B2B Blog

MARCH 5, 2019

The intent of this collaboration was to take unstructured data and create structure via a common schema vocabulary that can be used within websites, emails, and other digital properties. That is a lot of content to crawl, digest, index, and rank for the search engine results pages (aka SERPs). Breadcrumbs. Corporate contacts.

SEO 58

SEO Terms and Conditions Paid Search Agency Marketing AI 58

Single Grain

DECEMBER 19, 2023

Keyword Research – Access Ahrefs’ enormous keyword database to find thousands of keyword ideas with data-driven metrics like search volume, keyword difficulty, SERP overview and CPC. SERP Analysis – Find forms and other user-generated content that you can easily rank for.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Single Grain

JANUARY 23, 2024

Deep Dive into User Intent Analysis One of the most significant impacts of AI in SEO is its ability to analyze user intent more accurately. One approach is to optimize content for SERPs features that facilitate zero-click searches, such as by providing concise, direct answers to common queries in your niche.

SEO 52

SEO Marketing AI Webinar Metrics Marketing & Strategy 52

Single Grain

DECEMBER 1, 2023

By prioritizing informative and authoratative content for the user over content created exclusively to rank well in the SERPs, this update aims to make certain that people receive the most relevant and high-quality results. The four types of search intent are: Informational: Users are looking for information or answers to their questions.

Google 59

Google Guidelines SERP High Quality Lead 59

Sharpspring

DECEMBER 3, 2021

From Panda to core updates, Google has been doing its best to surface truly useful content and truly helpful web pages that proved to satisfy each of their user’s intent. And the result is pretty impressive: Google’s SERPs address people’s questions and challenges really effectively. Optimize for customers’ journeys, not for clicks.

Tactics 125

Tactics SEO Domain Lead Scoring 125

Single Grain

AUGUST 27, 2019

Back in 2010, both Google and Bing stated that social signals were being used to determine rankings for the SERPs. Although the use of social media cannot guarantee your business a top spot in the SERPs, it can help in several ways. This content fits in well with the intent of YouTube and builds awareness in a fun and engaging way.

Social Media 100

Social Media SEO Media Lead Scoring 100

Single Grain

MARCH 13, 2020

Most e-tail shops are doing the basic, so you'll need to leverage more advanced best practices to increase your position in the SERPs, attract more customers and outperform your competitors. These factors all play an important role in your SERPs positioning. You also want to consider search intent when choosing your keywords.

SEO 124

SEO Lead Scoring Lead Ranking Ideal Customer Profiles 124

SmartBug Media

AUGUST 31, 2022

Content optimization tools can help your content creators and bloggers create strong content for your audience. SEO tools can uncover areas of opportunity and identify issues and weaknesses that might prevent you from ranking in the search engine result pages (SERPs). Let’s start with content optimization. Video Tools.

Marketing Automation Services 98

Marketing Automation Services Inbound Marketing Paid Content Work Management 98

Optinmonster

JUNE 3, 2022

Rather than just shrug your shoulders and let them go, you can use OptinMonster’s signature Exit-Intent® Technology to help them find what they need before they leave your site. And because WordPress shortcodes work beautifully in OptinMonster, you could even create an exit intent popup showing related posts.

Conversion 128

Conversion Tips Click Rate Landing Pages 128

Valasys

MARCH 17, 2023

Links are yet so important Google has been warning about penalties for building backlinks, but in reality, they have been unable to completely crackdown on practices like blogger outreach, guest posting, and link exchange. This could potentially lead to more “Helpful Content” updates in 2023.

Lead Ranking 52

Lead Ranking Trends SEO Lead Scoring 52

Single Grain

APRIL 22, 2021

The rise of coupon and cash-back affiliates, the so-called “get rich quick” schemes, and fake affiliate bloggers posing in front of someone else’s luxury cars have all contributed to the dent in affiliate marketing’s reputation. This first tip goes out to all content-based affiliate marketers — mainly bloggers, that is.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Paid Content 98

Hubspot

MARCH 15, 2018

And today's SEO best practices are all about relevancy and intent. Focus on 1–2 long-tail keywords that match the intent of your ideal reader. It also doesn't make for a good reader experience -- a ranking factor that search engines now prioritize to ensure you're answering the intent of your visitors. Long title tag?

SEO 101

SEO Optimization Long Tail Marketing Lead Ranking 101

ClearVoice

JUNE 2, 2022

But how do you determine your audience’s search intent and generate evergreen content they enjoy? The higher your content ranks on a search engine results page (SERP), the more likely a reader will visit your blog and read your posts. Once other bloggers see the value of your posts, they’ll link to your posts in their online content.

Marketing Attribution 52

Marketing Attribution Long Tail Marketing Lead Ranking Work Management 52

Marketing Insider Group

OCTOBER 11, 2021

Custom URLs help your blog rank better on SERPs and create a custom identity for each blog post rather than the date or a generic tag. Statistics tell us that 90% of bloggers currently use images in their posts and blog articles with images get 94% more views than those without. Configure URL to Custom. Instead of this: [link].

Paid Search Agency 289

Paid Search Agency Companies RSS Ad Frequency 289

Hubspot

FEBRUARY 13, 2020

Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. For example, bloggers might use a tool like this to brainstorm blog post titles that'll do well in search. Image Credit: Moz. Image Credit: SEMrush.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

seo.co

APRIL 5, 2022

Rather than analyzing user queries based on the keywords that make them up, Google’s algorithm is now sophisticated enough to analyze the search intent behind each user query. Using information it’s aggregated from millions of searches, Google offers a convenient “related searches” section at the bottom of each SERP.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Single Grain

SEPTEMBER 30, 2019

Display Network : Google sites like YouTube, Blogger and Gmail, plus thousands of partnering websites across the Internet. Advertising on the Search Network means that your ads can appear on Google's SERPs as well as hundreds of non-Google websites that have partnered with Google to display search ads on their platform.

Paid Search Agency 110

Paid Search Agency Ads Google Examples 110

Hubspot

JUNE 12, 2018

I won't sugarcoat it: 2017 was a tough year to be a blogger. Google has gotten a lot better at understanding the intent behind a specific query , and as a result, they're able to serve up extremely relevant pieces of content to meet your exact query. When a featured snippet appeared on the SERP, the top result received only 19.6%

Traffic 73

Traffic Hubspot Lead Ranking SERP 73

The Lead Agency

JANUARY 23, 2023

Using AI tools, you can ensure that your content is SEO-optimised for optimium performance on the SERPs. There are many stories about how you can use AI to write a detailed and accurate article in the tone of your favourite author or blogger in seconds. Firstly, AI tools can be expensive and require considerable technical knowledge.

Marketing AI 62

Marketing AI SEO B2B Marketing Tools 62

SmartBug Media

MARCH 14, 2019

The higher the domain authority, the greater your content’s likelihood of ranking in SERPs (search engine results pages). When you create a publication, you can feature content from different writers, whether that includes employees at your company or guest bloggers outside of your organization.

Advertising Mediums 58

Advertising Mediums Paid Search Agency Practices Ads 58

Optinmonster

FEBRUARY 2, 2021

The fitness company Crossrope was able to explode their email list by 900% with a simple exit-intent popup. And the internet blogger Adam Enfroy was able to use OptinMonster to grow his email list to over 11,000 subscribers in just 1 year. These optin campaigns are incredibly effective.

Email Marketing 96

Email Marketing Churn Rate Paid Search Agency Lead Scoring 96

seo.co

DECEMBER 31, 2020

Bloggers and small business owners often complain that they find it challenging to gain traction with SEO and online visibility – particularly with Google search results. In other words, you’re going to develop a piece that blows their content out of the water and gives Google/bloggers no choice but to link to your content.

SEO 64

SEO Keywords Long Tail Marketing Link Building 64