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Blogging vs. Journalism: Identifying the Fundamental Differences

KoMarketing Associates

Let’s take a look at some of these differences as we attempt to help bloggers and journalists stay on track and deliver the type of content they intend to their audience. Guidelines and Lifecycle of Content. Journalists and bloggers often times have slightly different end goals in terms of audience targeting. Tone and Structure.

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Blog & Content Writing Best Practices for Lawyers

seo.co

Online marketing has increased the competitive pressure on law firms over the past two decades. It’s an extremely helpful strategy, and can serve as the foundation of your overall online marketing campaign, but it needs support if it’s going to succeed. Develop Editorial Guidelines. Which ones are trends?

Practices 107
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What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall

KoMarketing Associates

There are times when a content marketing initiative’s results seem to plateau. This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. Remember that a strategy refresh doesn’t need to happen solely online either. Get Reorganized.

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Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Video Marketing. Where can I find it: [link].

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Guest Blogging: How to Write a Compelling Email Offer

Writing on the Web

A very smart tactic for small business professionals is to invite guest bloggers. Lately I’ve been getting one or two emails a week from aspiring freelance bloggers asking to submit guest posts. Specifically I enjoyed your post for the busy business blogger. Let’s face it, publishing frequently is time consuming.

Blogger 100
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Top Marketing Blogs You Should Be Reading

Kabbage

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Video Marketing. Seth’s Blog.

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5 Email Copywriting Tips for Creating Engaging Content

SendX

The fact that you own your email list and are not limited by the policies and restrictions of other online marketing vehicles like Google and Facebook makes email marketing all the more worth it. If email marketing is so great does that mean it is infallible? The short answer: No. Enter Your Business Email Address.