Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Webbiquity

MARCH 13, 2019

But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. So, this recruiting firm is good at networking: online and in the real world.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Navigate the Channel

NOVEMBER 14, 2017

There is still a huge amount of potential in B2B influencer campaigns even as the current generation of campaigns rises in competition. Create long form content with a well known influencer or blogger. Because of stats like these, savvy B2B marketers are looking to move into influencer marketing in a big way.

Social Marketing 101

Social Marketing B2B Marketing B2B Banner Ads 101

Hinge Marketing

DECEMBER 31, 2015

Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. In fact, our research shows that firms that generate at least 60% of their leads online grow 4x faster and are 2x as profitable as their competition that doesn’t put emphasis on online lead generation.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Ranking 48

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Ranking Lead Scoring 60

Ambal's Amusings

DECEMBER 31, 2010

A big thank you to all our readers, guest bloggers and interviewees! Which content should be gated to generate leads? Killer Questions to Ask Before Starting a White Paper Project. How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc.

Viral Marketing 100

Viral Marketing Best Practices Paper Blogger 100

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. Just plug in your main keyword, and it will generate a list of related keywords. Generate Backlinks Backlinks (links on other websites pointing to your website) are a very important SEO ranking factor in Google. Ready to hear how we did it?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

Here’s a sample excerpt of a digital marketing/ lead generation proposal we did recently I thought I’d share because it really is a compilation of recent blog posts in a way. Our approach to lead generation beings with a message strategy. From there, the lead generation plan is developed, followed by lead nurturing.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

markempa

NOVEMBER 7, 2008

Craig Rosenberg recently created a list of the most influential people in B2B Demand Generation, and I'm honored to have been included. Many know Craig through his blog, Funnelholic , or through his company Tippit. I feel privileged to be in such great company. Thanks Craig. Check out the Craig's 2008 Top of the Funnel List.

Top of Funnel 120

Top of Funnel Blogger Demand Generation Marketing Funnels 120

ClearVoice

JUNE 17, 2019

The lines are blurring between traditional ad spots and other traditional marketing materials (white papers, direct mailers, etc); and all the formats we only define as content marketing (“native content” articles, branded docu-shorts, brand blogs). Click To Tweet. The marketing industry needs (good) content marketing writers.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” Tom Pick (@TomPick).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. Make Yourself a Blogger. To find this job listing, I entered the keywords remote and marketing. Final Thoughts.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

Webbiquity

FEBRUARY 2, 2011

E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce. Article Submission Sites.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

The Mx Group

AUGUST 24, 2018

91% of B2B businesses embark on content marketing in an effort to generate demand. Content marketing costs less and generates three times the leads compared to traditional marketing. Guest blogging: Pitch your content topic to relevant industry blogs and write content as a guest blogger. And with good reason!

Distribution 67

Distribution Paid Social Agency Paid Search Agency Telemarketing 67

Webbiquity

JUNE 16, 2015

– White papers and research reports (59%). Brand awareness was the second-most-popular goal with 88% adding it to their top five, while 21% ranked lead generation as their No. A whopping 93% of bloggers say they either “don’t mind” or enjoy being approached by brands. – Case studies (65%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

JUNE 30, 2010

million out of the 133 million blogs it tracks have been updated in the past four months, and just 50,000 to 100,000 blogs generate most of the page views. Successful business bloggers are interested in and knowledgeable about much more than just their own products and/or services. How do you get there? It takes time to build that.

Business Blogging 100

Business Blogging Business Blogger Digg 100

markempa

MARCH 2, 2017

In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities. Three Lead Generation Stages You Need to Nurture. The following mind map shows some of the channels can use in your lead generation portfolio. . Let me explain.

Lead Nurturing 120

Lead Nurturing Top of Funnel Sales Qualified Leads Tactics 120

Convince & Convert

JANUARY 28, 2014

Ultimately, I came up empty-handed and recommended the client include a more generalized statement such as, “Leading human resource experts believe behavioral interviewing may increase hire quality by more than 50 percent,” or avoid using a statistic altogether. SEOs believe that Google is now factoring social signals into search results).

Statistics 133

Statistics Content Marketing Paid Search Agency Stats 133

SnapApp

JANUARY 22, 2019

Moreover, because business is so competitive, and because marketers have gotten pretty good at generating lots of leads, qualifying leads is becoming more and more critical. . This is an essential component of lead generation: To send sales a list of people that will convert into revenue. Perhaps they’re a college kid writing a paper.

Sales Qualified Leads 96

Sales Qualified Leads Lead Qualification Lead Ranking Marketing Qualified Leads 96

Industrial Marketing Today

APRIL 28, 2010

Not everyone is a natural born blogger. Leave a Comment Previous post: Focus on Content in B2B Marketing Next post: 7 “Rs&# for B2B Marketing Content Planning FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Marketing Insider Group

JANUARY 24, 2013

B2BLeadBlog – B2B Lead Roundtable – B2B Lead Roundtable (MECLABS) reaches 9,000+ daily LinkedIn Group and Blog on: markting, lead generation, management, nurturing, research, case studies. PaulDunay - Paul Dunay – Global VP of Marketing for Maxymiser, Author, Blogger, Public Speaker and Award-Winning B2B Marketing Expert.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Webbiquity

JANUARY 25, 2016

The answers to that question—from influential bloggers like Michael Brenner , Paul Gillin , Cheryl Burgess , Jeff Cohen , Carla Johnson , Neal Schaffer , and J-P De Clerck among others—have been compiled in a free eBook, B2B Marketing Trends for 2016. But not every activity leads directly to revenue or lead generation.

B2B Marketing 50

B2B Marketing Marketing Management B2B Thought Leadership Marketing Automation Services 50

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. Marketing is calculated and deserving of a tone that nurtures lead generation, so you can hit those sales goals. But, what if we explore deeper?

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

SugarCRM

DECEMBER 11, 2013

White Papers. Guest Blogger. Agencies & Consultants. On-Demand Webinars. Case Studies. Learning Management. Contact Us. You are here: Home Marketing Blog. Marketing Blog. Categories. Best Practices. Blog Series. Email Marketing. Learn Marketing Automation. Marketing Blog. Nurture Marketing.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. The focus of your blog will be determined by how well you can define your readership.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Webbiquity

FEBRUARY 10, 2010

For most business, it’s far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Industry analysts, journalists, bloggers and other influencers from most sectors of the economy are well-represented on Twitter. To Interact with Customers. To Become a Resource.

Twitter 100

Twitter Business Digg Thought Leadership 100

ClearVoice

SEPTEMBER 4, 2020

Two-thirds of bloggers who report “strong results” publish blog content daily. Content marketing statistics for lead generation. Email marketing and event marketing are the two most commonly used B2B lead generation strategies. LinkedIn lead generation is successful for nearly two-thirds of B2B companies.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Leadspace

OCTOBER 16, 2017

Take Artificial Intelligence (AI)—a hugely powerful technology that’s revolutionizing everything from healthcare to demand generation; from advertising to gaming; from Siri to Tesla, and so much more. Marketers are still regularly urged by an array of practitioners, bloggers, and commentators to be “data-driven marketers”.

Marketing AI 67

Marketing AI Marketing Automation Services Work Management Marketing Management 67

Ambal's Amusings

APRIL 29, 2010

Lead generation requires that a prospect become motivated enough to fill out a form and give you at least some information about themselves. In my opinion, all content should accomplish either lead generation or play a role in creating momentum toward purchase. Lead generating content: (Gated, email required). White papers.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Hinge Marketing

APRIL 5, 2017

Longer form content (guides, white papers, webinar recordings, ebooks etc.) Like “SEO for lead generation” or “targeting the right audience.”. Blogger Outreach. Our Lead Generating Website Guide details how your firm can generate qualified leads with its website. lives here.

SEO 96

SEO Webinar Metrics Marketing & Strategy B2B 96

Hinge Marketing

JANUARY 3, 2014

Your firm’s educational content, including guides, blogs, and white papers, helps your firm establish its place in the online world as an authority in your industry. By performing blogger outreach and guest blogging on industry blogs, you can build trust with your audiences and grow your reputation. Share Your Content!

Planning 48

Planning Content Marketing Work Management Blogger 48

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks 60

Social Networks Lead Ranking Lead Scoring Web 2.0 60

Webbiquity

FEBRUARY 9, 2010

When asked which objectives they planned to target and measure, 88% of “strategic&# social media marketers (those who have reached the highest level of social media marketing maturity) answered “increase website traffic&# while 75% said “lead generation.&#

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

The Point

APRIL 29, 2011

If it’s the campaign below, received this week from Lyris , an email marketing software company, the answer is (in the view of this blogger): yes. Can a campaign about how to improve email design be a prime example of how NOT to design an email? Let’s start with the subject line (not seen here): Optimizing Email Productivity and ROI.

Email Campaigns 100

Email Campaigns Campaigns Bandwidth Fulfillment 100

Buzz Marketing for Technology

JUNE 27, 2008

In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 Six Facets of the Future of PR.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100