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Tuesday, June 22, 2010
To help, here are 12 ideas on how you can promote your white paper and eBook (I refer to eBooks below, but these ideas apply to white papers as well). Share it with relevant bloggers Consider sharing your eBook with key bloggers in your industry. Related posts: eEbooks and White Papers: A Complementary Pair.
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Saturday, August 26, 2006
found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. Do you think that adding white papers to your business blog is a good idea?
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Monday, August 9, 2010
Blog this on Blogger. Tags: About Blogs Article Ideas Content Marketing Getting Read On Writing Better Online Persuasion Writing Great White Papers blog writing business writing writing reports Good business writing should be like a good butler: working smoothly in the service of the reader without calling attention to itself.
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Thursday, October 25, 2007
Consider that only 5% to 15% of people who download white papers are actively in the buying stage of the cycle. You send a communication with a link to a white paper on why companies are choosing to use X technology to solve a particular issue. If only it were that easy. But, they responded! Thats terrific.
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Thursday, September 6, 2007
To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. Bloggers are passionate about their subjects.
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Tuesday, August 12, 2008
had filled out a form and downloaded a white paper. Had I visited ten web pages on related subject matter, downloaded a white paper and signed up for and attended a webinar, then a call might have been better warranted. was working away, thinking important thoughts (naturally), when my phone rang. Dont get me wrong.
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Thursday, April 24, 2008
Being social media savvy, you add blogger outreach to your PR plans for a new product launch. You carefully craft your message, following best practices for blogger PR outreach : personalize each message, make it clear that you've read the blog and understand its subject matter, and explain the relevance of your message. What now?
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Friday, July 21, 2006
Marketing Interactions Search The Blog About Contact Me Ardath Albee B2B Marketing Strategist Marketing Interactions phone: 612.865.7707 Me - On Twitter Twitter: ardath421 See how were connected Top Blog! quot; Ive heard this for years and for some reason never really thought about the truth of the matter. Is that possible? Right? Interesting stuff.
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Friday, April 9, 2010
White Paper Pundit. White Papers. Share and Enjoy: Tags: Blogging Content Marketing Knowledge Center News Online Social Media junta42 top bloggers Joe Pulizzi’s 8th Installment Reviews Record 353 Blogs to Select Content Marketing Thought Leaders. How Content Marketing Blogs are Ranked. Substantiveness of Posts.
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Friday, January 8, 2010
To get started, select a blogging platform such as Blogger , TypePad or WordPress. Personally, I’ve found Blogger to be the easiest, but WordPress to be the most powerful. An exception is periodic “best of&# posts from other industry bloggers, which are often popular with readers and search engines alike. Digg this!
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