Moz

MAY 24, 2020

Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). Let’s not forget that branded queries have high intent, because people typing your brand name in the search box already know you or have heard about your products.

Top of Funnel 81

Top of Funnel Marketing Analytics Tools Blogger Eye-Tracking 81

Scoop.it

MARCH 14, 2019

Some examples of negative SEO include: The intentional creation of hundreds or thousands of spammy links directed toward a particular website. In essence, negative SEO entails the intentional and malicious breaking of Google’s rules and guidelines in an effort to hurt a business. Track Your Backlinks.

SEO 69

SEO Eye-Tracking Content Lead Scoring 69

Sprout Social

MARCH 8, 2019

Because we’re capable of learning more than ever by tracking our customers’ social behavior. Keep a closer eye on your industry (and competition). This is especially true given that consumers on sites like YouTube or Reddit can represent high-intent buyers who can teach you a ton about what your new customers are looking for.

Youtube 97

Youtube Eye-Tracking Ideal Customer Profiles Curation 97

Optinmonster

FEBRUARY 21, 2024

But while simple, most bloggers don’t think to grow their traffic this way. Here’s how it works: First, track your brand mentions. This is important because it means a lot of people are running AdWords on this keyword, which means that there is strong commercial intent behind this keyword. (In

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

Hubspot

APRIL 2, 2018

Modern SEO strategy is the process of organizing a website's content by topic, which helps search engines like Google understand a user's intent when searching. There's also value in writing about tangential topics you're customers care about in order to give your website authority in the eyes of Google. What Is SEO Strategy?

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Schubert B2B

AUGUST 20, 2018

Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Exit intent overlay. Eye-tracking studies show that the top of the page gets the most visibility. It helps you increase brand awareness and gain the trust of your target audience.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

Convince & Convert

MARCH 4, 2016

If there is already a popular infographic on a particular subject, it’s not wise to cover the same tracks (unless all the other infographics on the subject are terrible). Infographics should always be created with the intention to give value rather than receive it. This is why a second set of eyes is of vital importance.

Linkbait 142

Linkbait Planning Peer-to-peer Landing Pages 142

Convince & Convert

MAY 21, 2014

Instead, it tracks cursor movements and shows the popup when it looks like you’re about to leave the site. So, try this right now: Sign up for OptinMonster or another pop-up with exit-intent technology, like Bounce Exchange. There’s also a free, open-source alternative with its own rudimentary exit-intent technology.

Social Networks 167

Social Networks Marketing Analytics Tools Click Rate Network Marketing 167

seo.co

MAY 10, 2021

The study also revealed that 59% of respondents were frustrated by not having actionable insights or reliable tracking methods to determine the efficacy of their content marketing strategy. They’ll track your progress closely and will communicate with you on a regular basis to make sure you know where you stand.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

Marketing Automation Services 97

Marketing Automation Services Enterprise Management Work Management Marketing Management 97

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). Also, the screened image leads the eye towards your image at the right. andrewspoeth Jay, would you like us to run this through Enquiro's eye tracking lab? Intentional?

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Conductor

DECEMBER 10, 2019

We’re trying to segment things into early stage intent, top-of-funnel stuff, all the way down to purchase intent, bottom-of-funnel-type keywords and then trying to develop content to meet those different search intents. Christine: Very cool. That was really exciting. If you understand the user, everything else falls into place.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

Velocity Partners

AUGUST 20, 2018

He’s without doubt the smartest marketing technology analyst-blogger out there, with an unparalleled signal-to-noise ratio. It’s kind of ironic that you don’t use any of the many martech tools to track your own martech landscape. ” And I want to stab myself in the eye with a fork every time one of those hits me on a site.

Budget Programs 45

Budget Programs Vendors Paid Search Agency Advertising Agencies 45

Optinmonster

MAY 18, 2023

OptinMonster allows you to target specific website visitors based on their behavior, such as exit intent, scroll depth, or pageviews. We recommend that bloggers and other affiliate marketers choose a niche to focus on. But another important factor to consider is search intent. Click here to get started → 2.

Tips 82

Tips Planning Paid Search Agency Advertising Agencies 82

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. It offers extensive features for keyword research, site audits, competitor analysis, and tracking search engine rankings.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Optinmonster

APRIL 12, 2024

Our team keeps a close eye on current best practices, and we’re constantly testing and tracking our results to improve our SEO efforts. Search Intent and Content Relevancy: Understanding the “why” behind a search query (search intent) is crucial. What information are users looking for?

Paid Content 88

Paid Content Lead Ranking SEO Lead Scoring 88

Single Grain

NOVEMBER 22, 2019

Recipe : If you are a food blogger, using a recipe schema will let you specify the image thumbnail to show up in both desktop and mobile SERPs. One of the best ways to ensure that your content and the featured image match the search users' expectations is to optimize both for search intent. Get A Free Consultation.

Features 133

Features Conversion SERP Social Media 133

Hubspot

JUNE 19, 2014

In this case, there was no ill SEO-intent on the part of the company. When making big changes to your site, keep track of everything in a workbook. edu" designation that most academic websites carry gives those sites some extra authoritativeness in the eyes of Google. Want to make sure the same thing doesn''t happen to you?

SEO 28

SEO PageRank Domain Merchandising 28

Hubspot

JULY 27, 2012

Just look at those adorable little robot eyes. He assured us that the intent of the campaign was not to spam people with tweets, and certainly not at the frequency you see in the screenshot above. The critics cry, "Social media is supposed to be social!" The supporters retort, "It's all about efficiency!" We certainly agree.

Social Media 28

Social Media Automation Ad Frequency Paid Search Agency 28

seo.co

APRIL 5, 2022

Rather than analyzing user queries based on the keywords that make them up, Google’s algorithm is now sophisticated enough to analyze the search intent behind each user query. However, once you’ve identified a specific set of long tail keywords, it’s easy to track them in a ranking software. Semantic search changed everything.

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Sprout Social

MARCH 14, 2023

Before creating content based on these topics, make sure you try to understand search intent. This can give you a sense of how you can create a blog post that satisfies the search intent for that query. It even lays out a publishing timeline so you can stay on track with your blogging efforts.

Tips 114

Tips Lead Scoring Lead Ranking Eye-Tracking 114

Optinmonster

JULY 8, 2021

Of course, many of the best practices will apply to any email optin you create, like creating a clear call to action (CTA) and an eye-catching design. Some popular targeting rules include: Exit-Intent® Technology: Display campaigns to users as they’re actively leaving your website. Use an eye-catching design. Adam Enfroy.

Practices 107

Practices Examples Best Practices Paid Search Agency 107

ClearVoice

JUNE 2, 2022

But how do you determine your audience’s search intent and generate evergreen content they enjoy? Create eye-catching headlines for your posts related to your audience’s needs. Once other bloggers see the value of your posts, they’ll link to your posts in their online content. Consider your customer’s search intent.

Marketing Attribution 52

Marketing Attribution Long Tail Marketing Lead Ranking Work Management 52

Single Grain

MARCH 13, 2020

You also want to consider search intent when choosing your keywords. High-intent keywords – which are typically specific and signal that a customer is actively in the research stage of the sales funnel – can be great for product pages (don’t forget that you need SEO for product pages, too!). SEO Keyword Research Made Easy in 2020.

SEO 124

SEO Lead Scoring Lead Ranking Ideal Customer Profiles 124

ConvertKit

OCTOBER 3, 2019

A story about taking chances, struggling with self-doubt, and how one lawyer-turned-full-time-food-blogger didn’t let that (or the haters) stop her. While wandering around a local bookstore a cookbook caught her eye: How to Cook Everything by Mark Bittman. She followed food bloggers. Her only criteria? This is edible.”.

Blogger 104

Blogger Eye-Tracking Impressions Viral Marketing 104

Optinmonster

JANUARY 26, 2024

Here are some examples of webinar titles that caught our eye. Mary Jaksch of Smart Blogger recommends that you move through slides pretty quickly otherwise participants will stop paying attention. It’s also worth using an exit intent optin on the registration page to catch the attention of those who are still wavering.

Lead Generation 68

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 68

seo.co

OCTOBER 24, 2022

In Google’s own words : Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the pages with duplicate content is to be deceptive and manipulate search engine results. First, you can perform a search to see through Google’s eyes. Perform Your Own Search. Sneaky Duplicate Content.

De-duplication 111

De-duplication Marketing Websites CMS Development Domain 111

Content Marketing Institute

NOVEMBER 21, 2017

Miss Manners hasn’t written the handbook on how to be a good guest blogger. Yet, anyone who manages an organization’s blog likely has run into guest bloggers (or wannabe guest bloggers) who focus too much on the “blog” part and not enough on the “guest” part. Reread the guidelines. Follow them. Pick your target(s).

Rules 107

Rules Work Management Marketing Management Guidelines 107

Single Grain

DECEMBER 19, 2023

Dive Deeper: How Zero Search Volume Keywords Can Generate a Ton of Traffic 3) KeywordChef (Freemium) KeywordChef is a keyword research tool that helps you find tons of relevant long-tail keywords with clear search intent, making it easier to come up with ideas for high-ranking content.

Lead Ranking 98

Lead Ranking Lead Scoring Budget Programs SEO 98

Single Grain

SEPTEMBER 30, 2019

Display Network : Google sites like YouTube, Blogger and Gmail, plus thousands of partnering websites across the Internet. You can even specify your business hours so that people know when to call you: Dive Deeper: How to Set Up Inbound Call Tracking in Google Ads. When Should You Opt for the Search Network? E) Message Extensions.

Paid Search Agency 110

Paid Search Agency Ads Google Examples 110

Hubspot

FEBRUARY 13, 2020

Although these keywords get less traffic than more generic terms, they're associated with more qualified traffic and users that are typically further down their path of intent. For example, bloggers might use a tool like this to brainstorm blog post titles that'll do well in search. Price: $69.95/mo. for Pro; $149.95/mo. for Business.

Keywords 101

Keywords Cost Per Click Budget Programs Long Tail Marketing 101

Litmus

OCTOBER 2, 2020

I see some love in the comments for the Book Eyes, Bruins and the Panthers. Kevin Tyler: And so to see a gay couple on a commercial during Prime Time that wasn’t stereotyped and was just like normalized, the gay experience in America that stopped me in my tracks. And so intent is going to be the most important part.

Paid Search Agency 83

Paid Search Agency Planning Advertising Agencies Pricing 83

Biznology

JULY 1, 2014

Same thing with Blogger and blogs, social networks, Tumblr, and just about everywhere else online, including the Googlesphere. So, while I will still be associated with search results whenever they’re my work, my face will no longer draw your eye. But Search Engine Land is probably right. In this case, Gmail.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Convince & Convert

MAY 11, 2010

I suspect they could have annotated thue video with a URL and phone number and tracking code to close the conversion loop, but I fear that selling that is entirely overt within social content of that type could be viewed with a jaundiced eye by consumers. Maybe you guys have other examples where that is not so. That part is key.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. Real-Time Analytics The content marketing strategy also allows you to track results in real-time. Fortunately, many tools like CoSchedule and Post Planner can help you schedule and track your posts. Isn’t that incredible?

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Outgrow

FEBRUARY 19, 2024

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. Real-Time Analytics The content marketing strategy also allows you to track results in real-time. Fortunately, many tools like CoSchedule and Post Planner can help you schedule and track your posts. Isn’t that incredible?

Small Business Marketing 52

Small Business Marketing Top of Funnel Content Marketing Tips 52

Hubspot

MARCH 16, 2016

Business blogging "best practices" instruct bloggers to include a relevant call-to-action at the bottom of every blog post. To do so, I created unique tracking URLs ( using HubSpot ) for the CTAs used within each blog post. Essentially, any individual link within a blog post that led to a landing page got its own tracking URL.

Hubspot 28

Hubspot Lead Scoring Lead Ranking Generation 28