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7 best link-building services for SEO performance

Martech

A number of ethical, white-hat link-building strategies can be used to accomplish this, including broken link building, guest posting, and outreach campaigns to show people your incredible content. Recommended Group: B2B Bloggers Boost Group. Having high-quality links to your site is one of Google’s most important ranking factors.

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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Absolutely. It’s very fluid.

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

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Is It Morally Okay to Ghostwrite Thought Leadership?

Contently

Of course, years later, I conveniently forgot that promise as I found myself working in a PR agency, drafting comments and opinion pieces on behalf of so-called “thought leaders.” In that case, shouldn’t the opinion piece be written by the person who gets the byline? No, not really. Plus it would be weird.

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25 outreach tools that can take your business to new heights

Biznology

The world’s best-known bloggers have the ability to make or break their brand’s reputation with a simple Tweet to their massive audience. Traditional PR just isn’t as effective as it used to be. Blogger LinkUp. This company’s stellar outreach tools help connect brands and bloggers. BuzzStream. MyBlogGuest. FollowerWonk.

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Online Reputation Management: Using SEO to Defend Your Online Brand & Reputation

seo.co

An impressive 84 percent say online reviews are just as trustworthy as personal recommendations. Fake reviews and even fake bloggers, talking up a product or service, are sometimes employed. Of course the ethical boundaries are very fuzzy here. Not every hired blogger is misrepresenting the truth, but some are.

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Personal Knowledge Management - Pollard

Buzz Marketing for Technology

< £ Salon Bloggers & > November 23, 2005. -->. Personal Knowledge Management (PKM) -- an Update. Id been asked to investigate a leveling-off of use of the firms award-winning centralized knowledge resources, and decided to do the research through personal interviews with non-users , rather than the usual user surveys.