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The Importance of an Email Marketing Database for a Business

SendX

It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” Even if a message is opened, there’s a good chance the person receiving the message will unsubscribe. That would, again, be ethically, morally, and even legally wrong. Unsolicited emails are also less likely to be opened.

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Social Media and Ethics: An Interview with B2B Editor Maureen Alley

B2B Memes

Maureen Alley: Never tweet what you wouldn't say in person. In preparation for my talk in an ASBPE webinar on ethic s next week, I’ve been speaking with B2B editors about how they use social media. Like Steve, she is an outspoken advocate of social media and an active blogger and Twitterer. Absolutely. It’s very fluid.

Ethics 100
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UK fashion influencers redefining style

Sprout Social

Choosing influencers who’s personal style and values align with your brand values, image and ethos in an authentic way supports credibility and trust with your target audience. Ethical dopamine dressing, of course. Grant is a regular at fashion shows and events for high end brands like Miu Miu, Jacquemus and Loewe.

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The Complete List of Professional Journalism Groups and Organizations

ClearVoice

Now more than ever, journalists need to rely on a sense of community of professional groups and organizations made up of fellow journalists for personal and professional support. They also provide a library of job opportunities, fellowships, and events to participate in. What are Professional Journalistic Groups and Organizations.

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Editorial Wall, or Prison Wall?

B2B Memes

What set off this latest skirmish was an article in the Guardian by Roy Greenslade (lately a fecund source of inspiration for B2B Memes ) concerning UK editor and blogger Marc Reeves. Realistically, the average editor is probably the last person you would want to sell advertising. My point is not to disparage editorial codes of ethics.

Ethics 100
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Feast, Not Famine as a Food Content Freelancer: Tips From a Branded Mag Editor

ClearVoice

Townsend is a hiring editor who’s also been a freelancer, a contributor on retainer, an on-camera personality, a digital self-publisher and various other titles, working with brands from Mastercard to Playboy to NBC. I’m not looking for influencers or bloggers. What’s your best advice for staying ethical? And if they don’t?

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Becoming an Influencer: The Pros and Cons of Being an Influencer (2 of 5)

ClearVoice

In this series, we investigate the emergence of the influencer, the ethical challenges of writers who tap into this field and the misconceptions of the role. After being a fan of other bloggers for a while, she considered, “Why not?” ” And bought the domain and secured the handle. This is a business.

Ethics 74