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Under the Influence

Contently

Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. Subaru’s Instagram is tagged, and the hashtag #collab is included, but does the user know the dog’s owner was paid to create the post? Blurring the lines.

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17 Compelling And Highly Usable B2B Marketing Statistics

Adobe Experience Cloud Blog

Source : eMarketer. Source : eMarketer. Bloggers on Brands. 70% of bloggers are talking about brands on their blog organically. Tags: Modern B2B Marketing b2b marketing B2B social media b2b statistics. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion.

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Blog Marketing for Non-Bloggers

WebMarketCentral

Commenting is a great way to start a relationship with influential bloggers. She also writes the eMarketing Strategist blog , which I'll be adding to my favorites. ** technorati tags: Elge Premeau, RainToday, blogger outreach, blog commenting, eMarketing Strategist blog del.icio.us

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B2B Lead Generation Blog: Off-Topic: On Selling Ideas in 1776

markempa

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

This was my first effort as a “Live-Blogger&# and I hope the speakers feel that I captured their presentations well. Coming away from the event, I wanted to share some of my top takeaways from the amazing experience. It is also based on questions that were asked during many of the sessions.

Web 2.0 100
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How are business blogs making out?

Anything Goes Marketing

It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. Making this consistent (eg: first week of each month) works best as bloggers will know when your next post will come out. Bloggers are not those types of people. Technorati tags: business blogs , GM , Emarketer

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Best Marketing Strategy Insights of 2009

Webbiquity

101 Tips from 50 Small Business Bloggers by Open Forum. Social media thought leader Brian Solis disects shifts in b2b marketing spending, making extensive use of data from eMarketer on metrics such as changing budget allocations, objectives of using social networks and other social media sites, ROI measurements and more. Tweet This!