Outgrow

DECEMBER 20, 2022

PR credibility vs social media credibility. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023. They don’t want to have the press release distribution company that they use, send out something wacky and, you know, zany even though that matches my personality. Future of blogging.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 160

PR Social Media Paid Content Media 160

KoMarketing Associates

OCTOBER 4, 2016

The secret ingredient is an effective distribution channel. However, it is easy to focus so intensely on the creation of a quality content asset that the marketing team fails in recognizing how to distribute content in a manner most effective. Distribution channels must be prioritized and developed to realize business value.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

Biznology

JULY 26, 2016

Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast, For Immediate Release. It must have gone well because I was back on a panel of PR professionals yesterday , joining Shel, Zeno Group EVP Frank Eliason , and Cision SVP Heidi Sullivan. So why aren’t PR people doing it yet?

PR 80

PR Web 2.0 Blogger Public Relations 80

KoMarketing Associates

MARCH 13, 2018

The good news is that when a technology or software vendor starts to think about link building as simply a component of their ongoing content distribution efforts, the task becomes much less daunting. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Biznology

JUNE 13, 2017

While we call all of these pieces “assets” for reason of collecting and distribution, they’re actually stories and narratives dressed up as content and, of course, assets. A good PR artist needs to spend the time learning to actually draw the hands, if you will. Drawing out the hands are hard!

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Navigate the Channel

MAY 24, 2023

With PR incorporating elements such as podcasting, community platforms and influencer marketing, it can be a different path to launch. Yes, you have to have product to sell, and logistics determined to distribute it, but what about your communications plan? (We could start almost every post with that last part.)

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. Distributing “article spam” may still work today, but does it really make sense to continue to fight Google in the long run?

SEO 100

SEO Planning Blogger Content Marketing 100

Sword and the Script | B2B

APRIL 20, 2021

More than a proactive partner: an extension of your marketing and PR team. I was taken aback by the sometimes icy responses from bloggers and influencers initially. It’s the sort of content you have to pay to distribute because nobody wants to read – even the people that wrote it. And marketing lives and dies on momentum.

B2B Thought Leadership 71

B2B Thought Leadership Thought Leadership B2B Marketing Paid Search Agency 71

markempa

JUNE 3, 2012

That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company. Laura Sturaitis, Executive Vice President of Media Services and Product Strategy, Business Wire , a press release distribution company.

Public Relations 120

Public Relations Lead Ranking Lead Scoring Tactics 120

Convince & Convert

MAY 7, 2013

Create a list of tactics you’re going to use to distribute information about the webinar : News release, social networks, email, blog, Facebook ad, Google ad, and postcard. You can house this on your website and/or blog, distribute it through the social networks, and use it in email marketing. Human beings are visual creatures.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Webbiquity

SEPTEMBER 21, 2010

Set up properly, this could be an easy yet powerful way for an organization to create and distribute a social newsletter on the fly. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. is free but doesn’t offer any filtering options for results.

Aggregators 100

Aggregators Blogger Media Curation 100

Optinmonster

DECEMBER 21, 2023

These public relations (PR) firms let you publish press releases online. They use their huge network to distribute your launch news to a wide audience. Elon Musk (@elonmusk) July 27, 2019 Collaborate with Influencers and Bloggers Roping in influencers and bloggers in your niche can have a huge impact on your product launch.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

KoMarketing Associates

DECEMBER 9, 2014

The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. interviews with industry experts, tradeshows, guest blogging, etc.) to better serve our clients. Since that time, we’ve ramped up the initiative even further.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Most bloggers will include a link to your website if you create a guest post for them.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Webbiquity

NOVEMBER 20, 2019

Every day, journalists receive press releases by the dozens (possibly more—the three major services distribute roughly 1,800 news releases each day), many of which fall victim to the well-worn “delete” button. Guest post by Matt LaClear. What is going to happen when an overworked journalist sees yours?

Press 144

Press Sample Work Management Paid Search Agency 144

Optinmonster

MAY 16, 2023

It involves collaborating with other website owners or bloggers to contribute valuable articles or posts relevant to their audience. Guest Posting Guest posting is a popular off-page SEO technique for writing and publishing content on someone else’s website or blog. The benefits of guest posting are multi-fold.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

WebMarketCentral

SEPTEMBER 6, 2007

To add a few of my own thoughts to the last post by Cece Lee , "blogger relations" are becoming as important as media relations in PR strategy. Connecting your content with bloggers is increasingly important for several reasons: Bloggers have increasing influence. Bloggers are passionate about their subjects.

Blogger 20

Blogger PR B2B Thought Leadership Telemarketing 20

ClearVoice

JUNE 17, 2019

Joe Pulizzi of the Content Marketing Institute defined content marketing to LinkedIn like this: “Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”.

Paid Content 92

Paid Content CMS Development Paid Search Agency Advertising Agencies 92

KEO Marketing

NOVEMBER 18, 2015

And while those tactics remain valuable today, PR isn’t just about getting coverage anymore. Let’s look at three different ways social media is making PR more exciting and dynamic than ever before. The result of these two-way conversations is a more human, more responsive PR that is built upon ground-level interaction.

Public Relations 48

Public Relations Social Media Media PR 48

Webbiquity

NOVEMBER 12, 2012

Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Perhaps the definitions below will help to clarify the role of WPO as an overarching management framework. Web Presence Optimization (WPO). Content Marketing.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Webbiquity

OCTOBER 13, 2010

Your PR team was aware of most of these as it often had a hand in generating those placements. Traditional PR + Social Media Monitoring. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. A simple tool like Google Alerts would pick up most stray citations.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Webbiquity

SEPTEMBER 26, 2023

Sadly, Get Social Events, organizer of the now-defunct Minnesota Blogger Conference , was a casualty of COVID. The agency’s portfolio of success events spans an impressive range of corporate events (e.g., The company formerly helped clients produce conferences, corporate events, training workshops, and webinars.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

Hubspot

JULY 19, 2011

In a way, PR is one of the original forms of content marketing. But the heart and soul of PR has always been planting stories in the media: in newspapers, magazines, on television and radio. In other words, the second a press release is actually released , the PR practitioner has broken his or her own story.

PR 28

PR Content Marketing Work Management Press 28

Convince & Convert

JULY 20, 2010

This helps inform the type of content that needs to be created, and where it should be distributed outside of the website (ex. prepare TV review content about HDTVs for twitter and blog comment distribution). About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

AUGUST 20, 2013

Using an email list to distribute new posts. Make sure to keep in mind that simply installing this plugin isn’t helpful in and of itself – but many bloggers stop at this first step. In addition to Convince & Convert, she is a contributing author for Social Media Today, MarketingProfs, PR Daily, PRSA and other industry publications.

SEO 159

SEO Keywords RSS Adwords 159

Biznology

JUNE 28, 2013

Investing in a monthly press release and distribution can help you achieve greater visibility in a few ways. Cost: Varies, depending on whether you retain a PR pro or distribute yourself. Basic distribution via PRWeb starts at $99. Ready to start spending? Press Releases. Blog Posts.

Paid Content 80

Paid Content Spending SMB Budget Programs 80

ClearVoice

MARCH 26, 2020

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. “Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. ” — HubSpot.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Convince & Convert

JULY 7, 2011

You also have costs for Facebook page creation (they have one of the best landing pages I’ve seen) and management, email design and management, and PR firm costs to create and distribute the release (although I’m assuming blast emails to bloggers are pretty cheap these days.

Click Rate 150

Click Rate Facebook PR Social Media 150

Convince & Convert

JULY 26, 2010

He’s a former journalist turned PR guy and straight shooter at New Media Cowboy. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well. I cannot wait to share more stories for my PR clients.

Social Media 115

Social Media SEO Marketing Websites PR 115

Chris Koch

JANUARY 22, 2010

To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR. There have been research attempts made to uncover and evaluate methods for measuring the ROI of PR. Again, tough to isolate PR’s role.

Social Media 100

Social Media ROI Lead Ranking RSS 100

Webbiquity

JULY 22, 2014

As noted in several of the posts highlighted below, the PR professional has changed considerably over the past few years. The audiences, topics, tools, and tactics employed in PR have evolved. This shift has led to today’s emphasis on “social” PR. What role do press releases play in PR today?

PR 100

PR Paid Content Blogger Outreach 100

B2B Memes

OCTOBER 8, 2010

There’s potentially a role for you in any B2B enterprise, and not in doing PR or traditional marketing work, but in practicing straight journalism. One journalist who’s already experienced this shift is the well-known B2B editorial consultant and blogger Paul Conley. Be a blogger.

Social Media 100

Social Media Media Lead Ranking Blogger 100

WebMarketCentral

OCTOBER 11, 2007

The umbrella term of "public relations" (PR) has always covered a number of specialties: media relations (primarily), investor relations, analyst relations, community relations, even employee relations. and interactive PR has added two new "relations" to the mix—let's call them market relations and blogger relations.

PR 20

PR Web 2.0 Blogger Public Relations 20

WebMarketCentral

DECEMBER 4, 2007

When two of the smartest people in blogging and interactive PR have a conversation, it's worth listening in on. Paul Dunay at Buzz Marketing for Technology yesterday posted his podcast interview, PR's Role in New Media , with Cece Lee of the PR Meets Marketing blog.

PR 20

PR Buzz Blogger Press 20

Webbiquity

MARCH 23, 2017

These 15 tools can help you distribute your content more broadly, share it socially, repurpose it for different audiences, and amplify it using paid channels. issuu gives anyone with digitally bound content the ability to upload and distribute their publications worldwide, in just minutes. Content Distribution Tools.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

WebMarketCentral

FEBRUARY 13, 2008

Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0 David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. social bookmarking, new media relations and blogging.to Nevertheless, worth checking out.

PR 20

PR Web 2.0 Best Practices Blogger 20