Sales Engine

MARCH 28, 2016

Many companies have focused on increasing their inbound traffic for new leads to combat tighter spam regulations and more concentrated email filters. But increasing web traffic without a thorough conversion strategy is just branding and awareness— that won’t supply enough leads to salespeople to hit your revenue growth targets.

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan. Social media has fundamentally altered the practice of public relations. Tweet This!

PR 100

PR Marketing Automation Services Blogger Eloqua 100

The Point

OCTOBER 8, 2009

The stated objectives of said plan were: * increase awareness amongst bloggers, influencers and prospects. If I were to have written the plan, the primary objectives would have read: * drive search-generated traffic and net new sales leads. * use targeted, insightful content to attract and engage with qualified prospects.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Hubspot

JULY 11, 2017

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. 11:05am - 11:35am - Breakout: How to Turn Your Web Traffic Into Leads and Customers.

Hubspot 69

Hubspot Demand Generation Agencies Work Management Top of Funnel 69

KoMarketing Associates

MARCH 7, 2013

While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. Twitter in particular proved to be the strongest performing platform for generating leads through social media. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.”

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

ClearVoice

NOVEMBER 2, 2018

Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Great for: Content amplifiers, social media managers and directors, community managers, vloggers, and bloggers. Sponsor: Brain Traffic. Social Media Marketing World. Date: Mar. 20-22, 2019. Location: San Diego, California.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. B2B Marketing Blogs. HubSpot’s Marketing Blog.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. B2B Marketing Blogs. HubSpot’s Marketing Blog.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Only B2B

JANUARY 24, 2018

However, the tool was designed to help publishers and content developers to increase their engagement level, drive traffic and monetize their content. To get started, you need to select the content you want to promote and let the network start syndicating it to their partner’s sites to drive you traffic to your site. Slideshare.

Digg 89

Digg Enterprise Management CAN-SPAM Network Marketing 89

KoMarketing Associates

JUNE 13, 2013

Members of this group engage in daily discussions about relevant digital marketing topics such as content marketing, social media marketing, site traffic, lead generation, email marketing, and more. This group lists 30+ job titles that would benefit from this group, all of which are related to the online and digital realm.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Anything Goes Marketing

AUGUST 31, 2006

Here are some great blogs to be aware of: Check out Sante's Search Engine Marketing blog - great tips to help drive traffic to your blog and you can work on your Spanish at the same time Do you what Demand Generation is? Toby does an excellent job about telling the stories of business bloggers.

Demand Generation 100

Demand Generation Blogger Search Engine Marketing Tagging 100

Digital B2B Marketing

MARCH 15, 2012

It is a valuable recommendation that continues to drive traffic as long as you maintain it. According to Shareaholic, organic search traffic from Google, Yahoo and Bing accounted for 51.6% of all traffic in February 2012. It is valuable, but it isn’t inbound marketing.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

PureB2B

MAY 18, 2021

reduction in overhead costs , marketers need to have some processes automated to help achieve company targets more efficiently and effectively. Each of these tools brings different benefits to company and marketing Key Performance Indicators (KPI) targets. Whether it is a 77% increase in conversions or a 12.2%

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

PureB2B

MAY 18, 2021

reduction in overhead costs , marketers need to have some processes automated to help achieve company targets more efficiently and effectively. Each of these tools brings different benefits to company and marketing Key Performance Indicators (KPI) targets. Whether it is a 77% increase in conversions or a 12.2%

Marketing Automation Services 62

Marketing Automation Services Marketing Automation Automation B2B Marketing 62

LEADership

NOVEMBER 21, 2014

We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence. Is it worth it to use social ads to amplify our message and if so, how effective is it in the lead generation process? Facebook Ads.

Psychographics 40

Psychographics Youtube Social Networks Blogger 40

Customer Experience Matrix

JULY 16, 2009

Current users probably track just a small number of individuals and cases, such as key bloggers and specific complaints that must be resolved. The system starts with a list of article summaries, similar to a set of Google search results. Ramping from that to tracking millions of individuals is likely to uncover serious bottlenecks.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Hubspot

JUNE 4, 2019

Whether you’re a blogger, social media marketer, or paid marketer -- you have a healthy relationship with the landing page. But they’re always there for you, increasing conversions, netting new leads, and driving traffic to the offers you’ve worked so hard to create. Those lovable lead drivers we optimize, tweak, update, and test.

Landing Pages 101

Landing Pages Top of Funnel Campaigns Work Management 101

Smashmouth Marketing

SEPTEMBER 30, 2009

Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing. That's generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

NuSpark Consulting

JANUARY 3, 2015

I know it’s that time of the year that every blogger tries to put out a holiday-themed blog; well this is mine. As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts. Our focus at NuSpark Marketing is lead generation.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Paid Content Lead Generation 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Of those, about 10,471 are fairly well-targeted into our niche of B2B marketing. That’s generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Metadata

JULY 31, 2019

Google Display Ads – With Targeting. Depending on your targeting selections, your ads could show up on major sites like ESPN.com, and Forbes.com as well as niche appropriate sites like BabyGearLab.com or LabradorTrainingHQ.com. You have a variety of targeting options. You can: Target by keyword (ie. This one is great!

Pricing 45

Pricing Price Facebook Paid Search Agency 45

Adobe Experience Cloud Blog

JUNE 20, 2016

Fueling demand generation. Your personas will help you identify the list of objectives that will ensure your blog is set-up to support your overarching business goals. the segments you’re marketing to, the audiences you’re targeting (e.g. Expanding your reach, improving engagement, and building trust with your buyers.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Metadata

JULY 31, 2019

Google Display Ads – With Targeting. Depending on your targeting selections, your ads could show up on major sites like ESPN.com, and Forbes.com as well as niche appropriate sites like BabyGearLab.com or LabradorTrainingHQ.com. You have a variety of targeting options. You can: Target by keyword (ie. This one is great!

Pricing 40

Pricing Price Facebook Paid Search Agency 40

Industrial Marketing Today

MAY 21, 2010

Define your target readers – Are you trying to build a following among design engineers, plant or operations managers? It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Drive traffic – Don’t expect your prospects to find your blog just because you’ve built it.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Adobe Experience Cloud Blog

MAY 16, 2010

In fact, our blog is one of our most successful marketing tactics for demand generation. Many B2B companies are leveraging the social web for lead nurturing and engagement, to build brand awareness and to drive traffic to their websites. The company also increased traffic to its site and built inbound links.

Social Media 48

Social Media Media B2B Forrester 48

Adobe Experience Cloud Blog

AUGUST 21, 2012

by Dayna Rothman I am pleased to introduce our guest blogger, Matt Heinz. Focus instead on engagement, conversations, and driving an active, two-way discussion about the issues, needs and pain points your target customers care about most. If you’re worried about followers and likes, you’re doing it wrong.

Work Management 48

Work Management Marketing Management Top of Funnel Lead Ranking 48

Industrial Marketing Today

AUGUST 24, 2009

Otherwise, your traffic will dry up and the hard-earned readership will lose interest. Most people get writer’s block or their brains freeze up while staring at a blank screen. However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. How do you overcome this challenge?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

In the words of Jeffrey Zeldman , the renowned web designer, blogger, independent publisher and the king of Web standards according to Business Week, “Content precedes design. Six months later, very little traffic, even fewer leads and no sales > The new web site sucks, hasn’t done anything for our business.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Oktopost

JANUARY 25, 2021

LinkedIn alone generates 80% of social media B2B leads these days. The buyer’s journey has changed, and it’s not just about pure lead generation and traffic anymore. Social media has become the key to demand generation. Are you going for demand generation? Lead generation? Set your goals.

Social Media 156

Social Media Work Management Marketing Management Demand Generation Agencies 156

Single Grain

APRIL 27, 2021

In reality, this process is substantial, complex and involves significant risk, as domain migrations typically lead to reduced traffic for a few months following the change. Still, the benefits can be substantial, and traffic losses may be mitigated or reversed through adequate preparation and action. Even the traffic would be lower.

Demand Generation Agencies 52

Demand Generation Agencies Domain Sample Paid Search Agency 52

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Brandpoint

JUNE 7, 2018

(Note our omission of the formerly ubiquitous SXSW , which has become so diverse in attempting to cover the worlds of film, culture, music and technology that many marketers are seeking more targeted events.). Digital marketing. eMetrics Summit. Date: June 3-7. Location: Las Vegas. Host: Rising Media. ” DigiMarCon West. 21-24, 2018.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Only B2B

MARCH 15, 2018

How to Drive More Traffic to Your B2B Blog. Consider the following statistics: B2B marketers who blog generate 67% more leads than those who do not ( source ). 71% of bloggers who maintain blogs for a business report that they have increased their visibility within their industries their blogs ( source ). Keep reading.

Paid Content 96

Paid Content Lead Scoring Lead Ranking Mobile Advertising 96

Televerde

AUGUST 21, 2019

Use a well-performing blog post as a conversation topic in LinkedIn groups to get your ideas in front of a new audience and to learn what your target audience has to say about the subject. Did it receive a high volume of traffic? Eager for the latest demand generation tactics? Repurpose it for different channels.

Optimization 63

Optimization Bundling Content B2B Thought Leadership 63

Only B2B

FEBRUARY 9, 2018

According to a Hubspot Survey , small companies that publish 11 or more blog posts per month drive much higher traffic than companies of the same size that publish fewer than 11 blog posts and about 2X as much traffic as those publishing 2 – 5 monthly posts. Having a calendar will decrease your stress levels big time!

Startups 97

Startups Newsletter Custom Publishing Internet Marketing 97