Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

KoMarketing Associates

MARCH 7, 2013

Ardeth Albee (@ardath421) : “B2B Marketer, Content Strategist, Writer, Storyteller and Author of eMarketing Strategies for the Complex Sale” Follow Ardeth at https://twitter.com/ardath421. Director of #Marketing and #Content #Strategy @SAP. Speaker, Author and Blogger @Forbes and @B2BMKTGInsider.” Video Gamer.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

KoMarketing Associates

APRIL 9, 2019

It’s designed expressly for B2B marketers, and expressly to help you cull the type of searches that might technically generate a lead, but end up going nowhere (like students or bloggers doing research). Interactive content can be used to generate leads and to qualify leads. With Turnstile you can get leads from video content.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

Webbiquity

NOVEMBER 12, 2012

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Content Marketing. Image credit: Ajax Union.

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

Online Marketing Institute

APRIL 4, 2011

Real-Time Activity Stream 4 Content Strategies for B2B Corporate Blogging Derek Edmond | Apr 1, 2011 | 0 Comments No matter how much planning and goal setting goes into a B2B corporate blog, the writing and content ultimately is what will make a blog successful. I am going to set up PPC for three senior living communities, all.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Marketing Insider Group

JANUARY 24, 2013

A curated production process + a fully-vetted community of creative pros = outstanding and affordable video content. CMIcontent – Content Marketing Institute – Content Marketing Institute for all things # ContentMarketing. Home of Chief Content Office Magazine and THE event Content Marketing World.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

KEO Marketing

DECEMBER 12, 2017

Some researchers report by 2020, 75% of all online content could be video. Ephemeral video content, like on Snapchat or Instagram, takes a different marketing strategy than your high-quality, evergreen content, like webinars and vlogs. A Steady Focus on Video. Consider how you can use video on different platforms.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Planning 48

Content Standard

MAY 8, 2018

Best practice and all the gurus in the world tell us that content marketing is a long game—that it takes time to bed in and start to see results. It’s the same across all marketing disciplines, not just content marketing performance. These days content marketing makes up a large part of that 60 percent. The good news?

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

seo.co

DECEMBER 18, 2020

Table of Contents. + While you only checked out the first page or two of Google search results for anything about your business, the pages further down might be sprinkled with content that could prove damaging to your reputation, both on and off-line. Not every hired blogger is misrepresenting the truth, but some are.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Martech Advisor

OCTOBER 1, 2019

To create maximum brand impact, you would have to craft unique, creative, and relevant content. Collaborating with Key Opinion Leaders (KOL) like bloggers, celebrities, influencers, etc. You can advertise and publish sponsored content on this platform. Learn More: Baidu and Snap Inc.

Marketing & Strategy 47

Marketing & Strategy Marketing Strategy Planning Paid Search Agency 47

Online Marketing Institute

JUNE 30, 2009

Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. My real challenge was getting my staff to warm to the concept of being a blogger.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

seo.co

MAY 10, 2021

Black hat SEO tactics don’t work over a long period of time and they tend to produce poor quality content and spammy links in the process –two things that will hurt your rankings and traffic the most. Impeccable quality content creation. Content has always been king. Your content needs to be relevant and have context.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Webbiquity

JANUARY 12, 2010

The last few years have, of course, seen the emergence of social media and an explosion of user-generated content. Media sharing accounts are connected to Twitter, which is also used to promote content marketing. The end result is that when customers, prospects and influencers (bloggers, journalists, analysts etc.)

Enterprise Management 100

Enterprise Management PR Social Networks SEM 100

LeadSloth

JULY 14, 2009

All search engines have approximately the same approach: they rank based on relevant content and page popularity. Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). So in short: Write appealing content, so other people want to link to it.

Optimization 100

Optimization SEO Marketing Automation Services Keywords 100

Outbrain

JANUARY 27, 2019

You’ll get both SEO and SEM insights from industry experts, focusing on voice and visual search, local search optimization, Google ads and Bing audiences, ad testing in a multi-format world, and how to optimize for the mobile-first world in 2019. January 30-31, 2019. Rates: $1695 and up. Link: [link]. February 7-8, 2019. Rates: €499.

Conference 40

Conference Paid Search Agency SEM Co-Registration 40

Webbiquity

OCTOBER 25, 2010

The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. social networking profiles, social bookmarking sites, other bloggers). Over time, the top source of traffic for most blogs is search. Feed URL (e.g.,

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

MAY 3, 2011

She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. She’s been named by Forbes.com as one of 20 top Women Social Media & Marketing Bloggers. Allison Mooney. allimooney.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

Online Marketing Institute

APRIL 4, 2011

Remember this: with a company blog strategy, the organization owns (and controls) the content and discussion (assuming the organization isnt using a hosted solution like Blogger or a WordPress hosted blog). With multiple authors, the demand for new content and content ideas can be scaled across the team, as well.

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Adobe Experience Cloud Blog

NOVEMBER 2, 2009

Find out what these influential marketing bloggers have to say about B2B social media , landing page optimization, search marketing, marketing ROI , and other B2B marketing techniques. Online SEO Tools - The Ultimate Collection - Search Engine Journal blogger Ann Smarty reveals the most useful online SEO tools that are web-based and free.

B2B Marketing 48

B2B Marketing Marketing Analytics Tools B2B Planning 48

The Effective Marketer

JUNE 21, 2009

Review of the first 5 classes: Class: How to Blog Effectively for Business (GF101) Professors: Ann Handley & Mack Collier, MarketingProfs This was a basic introduction to blogging, so for those already familiar with what blogging is, there wasn’t much new content. Free content will get you farther. Do you have the people?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Adobe Experience Cloud Blog

NOVEMBER 26, 2012

by Dayna Rothman We’d like to welcome our guest blogger, Karl Wirth, CEO of www.apptegic.com. You send out a couple of email blasts per month, but you have no idea where they are in the buying cycle or if your content is really resonating.”. What if you could leverage the personalization of email marketing onto your website?

Landing Pages 48

Landing Pages Marketing Websites SEM Marketo 48

Marketing Insider Group

NOVEMBER 25, 2020

Utilize Content Marketing and Guest Blogging to Establish Credibility. If you’re not utilizing content marketing to your advantage yet—it’s time to start. Creating your own content targeted to your buyer personas (and their pain points) is a great way to establish credibility for your company and establish yourself as a thought leader.

Paid Content 293

Paid Content B2B Marketing SEM Paid Search Agency 293

Online Marketing Institute

NOVEMBER 2, 2009

Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

DECEMBER 23, 2010

In messaging youll find they are more concerned with addressing logistics of helping small businesses, with messaging strategies "designed to facilitate sharing core content such as customer case studies and tools that bring the benefits of logistics to life [after] other marketing materials drive consumers to the site."

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

JANUARY 7, 2014

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. This is certainly understandable, given all of the projects on their plates on a daily basis -- from setting up workflows , to analyzing blog metrics , to creating premier content.

Linkedin 28

Linkedin B2B Thought Leadership Planning Demand Generation Agencies 28

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

SalesIntel

MAY 17, 2023

Content marketing means promotion with the help of creating and publishing content. This content can be used to promote various products or services. There are a number of content marketing tools that can assist businesses to increase their B2B sales. So, they become consistent in content creation and distribution.

Lead Generation 52

Lead Generation Tools Lead Scoring Lead Ranking 52

Webbiquity

OCTOBER 6, 2020

Do influencer marketing (the right way; not spammy “spray and pray” guest blogger outreach). THE SINGLE BIGGEST THING: Create authoritative, high-quality content that people will want to link to. Manually evaluate the content quality on the site. Good content should answer these questions anyway.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Adobe Experience Cloud Blog

AUGUST 27, 2008

Sure, a few of the bloggers like Seth Godin and Tom Peters would be B2B celebrities even if blogging didn't exist because they are very smart and have written best-selling books. But blogging, and developing relationships with other bloggers, is a powerful way to increase brand awareness and credibility.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership Enterprise Management Work Management 48

WebMarketCentral

JANUARY 24, 2008

This post focuses on interesting observations and helpful advice pertaining specifically to Google AdWords, the largest SEM platform. by Traffick Blogger Andrew Goodman provides the how and why of dynamic keyword insertion in AdWords, and why, though it's a powerful technique, it doesn't "always" work.

Adwords 20

Adwords Paid Content SEM Google 20

Webbiquity

MARCH 20, 2018

Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content. Forbes is a traditional publisher increasingly reliant on bloggers for content. million bloggers in the U.S. 37% of marketers agree that their blogs are the most valuable type of content marketing.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

WebMarketCentral

JULY 14, 2008

In addition, since those phrases resonate with your prospects, make sure to incorporate them in your copywriting and SEM programs as well. Optimize Ads for Content and Search MarketingSherpa recommends setting up completely separate accounts for search and content network ads. Even in a downturn, branding is critical.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

seo.co

NOVEMBER 8, 2021

Now published by Third Door Media, Search Engine Land features news and opinions on SEO, search engine marketing (SEM), social media, local marketing, and other pertinent industry topics. It’s a great first stop for anything related to SEO, SEM or internet marketing. Social Media Examiner. He succeeded beyond his wildest dreams.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Online Marketing Institute

JANUARY 4, 2011

For example, if you’re searching “ how to know if you need an ac repair company ,” you most likely wouldn’t find this type of content on a corporate website. You want to get people who land here to appreciate the content, and – yes – hopefully link to the content. White papers? Case studies?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. According to the Content Marketing Institute, “Although most people think content marketing is brand new, telling stories to attract and retain customers is, perhaps, the oldest of marketing disciplines.”

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

WebMarketCentral

NOVEMBER 12, 2008

Marios Alexandrou of All Things SEM believes Twitter will die because there are too many worthless posts, one-way conversations, and a focus on quantity over quality of followers among other reasons. Noting that "Major media outlets (and) smaller regional publications.have generated thousands of followers for their Twitter feeds.

Twitter 20

Twitter SEM Tools Practices 20

Webbiquity

MARCH 23, 2017

Creating awesome content won’t do your business any good if no one sees it. So how much time should you spend on content promotion versus content production? ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. .” Pricing: free.

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239