Biznology

NOVEMBER 8, 2012

Brand marketers need the right keywords to do a better job naming products and writing messaging guides. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

FEBRUARY 4, 2013

If SEO is seen not as a well-kept secret by the few SEO consultants , but as a vital skill for everyone, organizations will be much more effective in producing findable content for the target audience, especially in the age of Google Panda. I lost count of the press releases that used only branded words and pointed only to the home page.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

Biznology

JUNE 28, 2013

Press Releases. Investing in a monthly press release and distribution can help you achieve greater visibility in a few ways. But if you’ve put off blogging because you’re not a great writer, spend some of your budget on hiring a freelance blogger or content marketing agency. Basic distribution via PRWeb starts at $99.

Paid Content 80

Paid Content Spending SMB Budget Programs 80

Biznology

JULY 16, 2013

The best thing about this is allowing your friends and followers to know you and your business a little better: in context, in texture, in richness, and in detail; the secondary benefit is search: the more content you have about yourself online, the more Google, Bing, and Yahoo! know about you. Yeah, that’s a lot of work.

Social Media 80

Social Media Media Internet Marketing Google 80

Biznology

NOVEMBER 29, 2011

Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Bloggers don’t trust PR firms. But first, the salutation.

Blogger 80

Blogger Domain Outreach Microsite 80

Biznology

MAY 22, 2014

How do you check written content for plagiarism? While plagiarists often defend their professional copywriting activities, they count on others never finding out about them swiping content. These tools can also be used to deter content writers with underhanded intentions. Have you outsourced article writing and not checked?

Copywriting 80

Copywriting Copyright Content Inbound Marketing 80

Biznology

JUNE 29, 2010

Dennis was kind enough to consent to an interview that includes his innovative approach to curating social media and other Web content. MM: How would you describe the concept of curating content? DH: You're right, we did not grow up really thinking about the combination of content, from a marketing communications standpoint.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Biznology

JANUARY 7, 2014

More people give up on blogging — and writing in general — than give up on going to the gym in order to lose weight and get fit. A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. Guess what: lots of writing.

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

MARCH 4, 2014

In 2014, your first step towards becoming a published author with a traditional publishing house is to start a blog focused on what you’ll eventually want to write a book about. Your second step is to grow a community around the writing you’re doing on your blog. While seven years isn’t overnight, it kind of is.

Blogger 80

Blogger Twitter Facebook Social Media 80

Biznology

DECEMBER 6, 2011

Last week I dissected a blogger outreach pitch email line-by-line in The art of writing the perfect blogger pitch as a way of proving that no matter how brief and conversational one of Abraham Harrison ‘s blogger pitches may appear at first blush, the effortlessness takes a lot of work and the time of three senior agents.

Social Media 80

Social Media Media Blogger Banners 80

Biznology

SEPTEMBER 2, 2014

That’s all Google has and that’s really all you have when it comes to whether or not someone clicks on your content or not. You still need to write for robots – Google is smart. You’ll just about always get a crush of traffic if you can be first to press on a big event, disaster, death, or announcement.

Google 80

Google CMS Development PageRank Tagging 80

Biznology

DECEMBER 23, 2013

Despite the many trends that have popped up over the past few years in the realm of marketing, one fact remains constant: content marketing is here to stay. Whether you realize it or not, you’re probably already using content marketing in one form or another. Share content on your personal profile, company page, and in relevant groups.

Content Marketing 80

Content Marketing Top of Funnel Content Paid Search Agency 80

Biznology

JULY 31, 2012

Really, the only long-term way to get unflattering, hurtful, or erroneous content off of the first-two pages of Google, Bing, or Yahoo, is to knock them down by creating more search-specific, search-relevant, germane, salient, timely, recent and popular content than anything else. Do you write large blocks of texts without any links?

Ideal Customer Profiles 80

Ideal Customer Profiles Domain Privacy Work Management 80