Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

APRIL 25, 2017

Please press play on the below media player embed and enjoy the signal through the noise! Chris Abraham is a leading expert in digital: online reputation management (ORM), Internet privacy , social media marketing, and digital PR with a focus on blogger outreach, blogger engagement, and Internet crisis response.

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

seo.co

DECEMBER 18, 2020

Table of Contents. + While you only checked out the first page or two of Google search results for anything about your business, the pages further down might be sprinkled with content that could prove damaging to your reputation, both on and off-line. A brand’s online reputation can win it good press or bad press.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? The Most Overused Buzzwords and Marketing Speak in Press Releases by Adam Sherk. Public Relations: The best press release is no press release by MarketingSherpa. Social Media Press Releases and Blogger Outreach.

PR 100

PR Tools Tips Blogger 100

Biznology

APRIL 3, 2018

The reason you’re so accomplished is that you are a shrewd judge of the landscape — and the landscape has changed and it includes not just what’s said by your communications team, your press releases, the New York Times, the Financial Times, or even MarketWatch. Folks are already talking about you online — or soon will, gladly and badly.

Business 197

Business Enterprise Management Blogger Class 197

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. Blogger Outreach. Blogger Relations by Sourcing Innovation.

PR 100

PR Blogger Outreach Best Practices 100

Vision Edge Marketing

FEBRUARY 25, 2014

Influencers exist within every ecosystem – these can be members of the press/blog community, analysts and industry thought leaders, industry experts, trusted advisors, etc. What is the overall sentiment/tone of the influencers’ content/conversation/discussion? generated by the influencers.

Paid Search Agency 100

Paid Search Agency Marketing & Strategy Public Relations Acquisitions 100

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? ” Every print publication now has an online version. Many “traditional” journalists now write blogs; does that make them bloggers? Small Business…Big Coverage! by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Webbiquity

MARCH 13, 2019

These sites are also places where your followers will promote your content and where someone else might find your content and link to it. This makes it easy for our readers to share our content on these sites. In short, social media helps with link building, which is critical for SEO.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Marketing Insider Group

SEPTEMBER 1, 2015

Here are some ways small businesses can automate social media and public relations: Step 1: Audience. Brainstorm content ideas that will resonate with your segment. Come up with content that is about them – not your product. Create the content – whether it be blog posts, white papers, etc. Step 3: Brainstorm.

Small Business Marketing 100

Small Business Marketing Social Media PR Automation 100

Convince & Convert

MAY 16, 2013

Use Google to Identify Where You Can Submit Press Releases, Articles, and Guest Blog Posts. Every time you have a press release, have you ever thought about investing a few hours searching for places to manually post your news? This is a high value tab for public relations and should not be overlooked.

PR 149

PR Google Press Public Relations 149

Hubspot

JANUARY 14, 2013

When a marketer sets out to create a public relations strategy, the first move is often to get started publishing press releases. That would have been the most effective way to get out your message and get some press. The Benefits of Using a Press Release. 1) It will be picked up by other publications.

Press 28

Press Public Relations PR Lead Scoring 28

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Paul Gillin is a speaker, writer and B2B content marketing strategist who specializes in social media. Have you tried to get the attention of a journalist lately? It’s no wonder PR professionals are frustrated.

PR 135

PR Practices B2B Blogger 135

Onalytica B2B

JULY 8, 2015

Public relations is not what it used to be. Add to this the increase in content marketing and you have to the noisy, digital world we live in today. Our vision is to evolve media relations into influencer relations professionals by managing relationships with hundreds of key influencers rather than just journalists.

PR 100

PR PageRank Brand Identity Branding 100

NuSpark Consulting

DECEMBER 9, 2012

A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Besides company news, industry news, and recent posts and other content, promote it in your newsletter as well. All white papers should be promoted via online press release distribution services.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Digital B2B Marketing

MARCH 15, 2012

Traditionally, inbound marketing has been functionally defined as the combination of search, social and content. Content Is at the Core Content strategy and development is core to inbound marketing. Your content is what makes finding you valuable. The content may be valuable, but the experience is degraded.

Inbound Marketing 100

Inbound Marketing Budget Programs Blast Campaigns Marketing & Strategy 100

ClearVoice

NOVEMBER 2, 2018

(And, in between the events you choose to attend, consider some of the best content marketing courses for professionals.). Best marketing and content marketing conferences through 2019. Great for: B2B marketers, content marketers at all levels, and content marketing vendors. Has your marketing team made plans yet?

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Of course they all could discover the right words independently.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

DECEMBER 13, 2011

90% of one’s time should be spent writing amazing content” and then, finally , “Installing WordPress , an amazing platform, does not an amazing blog make ; Pitch Engine is amazing but content is king” So, let me explain. Because what it is to be a blogger is to be a writer and not a technologist or programer.

Social Media 80

Social Media Demand Media Blogger 80

Hubspot

JULY 19, 2011

This is a guest blog post by Rebecca Lieb , a digital marketing consultant specializing in content marketing and SEO as well as a sought-after speaker, writer, and author. Her next book, Content Marketing , will be published by Pearson in September. Public relations just plain doesn't work the way it used to.

PR 28

PR Content Marketing Work Management Press 28

Biznology

FEBRUARY 4, 2013

If SEO is seen not as a well-kept secret by the few SEO consultants , but as a vital skill for everyone, organizations will be much more effective in producing findable content for the target audience, especially in the age of Google Panda. I lost count of the press releases that used only branded words and pointed only to the home page.

Lead Scoring 80

Lead Scoring Lead Ranking Paid Search Agency SEO 80

The Effective Marketer

JULY 23, 2010

I had classes on those old typewriters and you had to press each key really hard. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? United States License. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Smashmouth Marketing

SEPTEMBER 30, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. For example, we just launched Genoo into public release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 29, 2009

If I had just one slide to present, it would talk about where social media fits in with all the marketing channels: Websites, blogs, and microsites, to podcasts, slideshare, video, email marketing, LinkedIn, Facebook, Public Relations, direct mail, and other efforts. For example, we just launched Genoo into public release.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

The Effective Marketer

MAY 3, 2011

With markeeting budgets still being threatened due to economic uncertainty, marketers are pressed to justify their purchases and show ROI. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Biznology

MARCH 28, 2017

To the point where these companies, associations, and organizations have and had been afraid of their own shadows, unlike the carte blanche, anything goes, associated with the magical world of being a mommy blogger!

Social Media 0

Social Media Media Blogger Internet Marketing 0

Hubspot

JULY 26, 2016

These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. An ambassador for my clients (usually a design blogger) must write, curate and share content that’s: relatable, emotional, personal.

PR 28

PR Advertising Agencies Blogger Dwell 28

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. Been Caught Stealing Let’s start with content creation and copyright issues.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Webbiquity

MAY 3, 2011

She describes herself as a “small business coach, speaker, corporate trainer, blogger, singer, lover of life, dreams, family and God.” She’s an entrepreneur, marketer, blogger, and alum of Wharton and Purdue. Paul Pioneer Press as well as the Features/Travel editor for the newspaper. Allison Mooney. allimooney. Amber Buhl.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

The Effective Marketer

JANUARY 13, 2009

Do you have to put out a press release after you revamp your whole website? Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 2 days ago Why #MarketingAutomation Projects Fail? Until there’s a clear “owner”, a task won’t get done.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

The Effective Marketer

JANUARY 11, 2010

Just because a vendor has a great way to create dynamic content for newsletters, it won’t matter if you don’t usually send out newsletters. is known for quality content and I have attended a couple conferences (I was a speaker at the Email Marketing Summit 2008) and have always thought that the best you get from attending an [.]

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Hubspot

DECEMBER 10, 2010

A common goal among many companies that hire public relations agencies is: "We want to use PR campaigns to increase sales.". In reality, sales success and public relations campaigns do not have a direct correlation. Sure, a PR retainer includes content creation, strategy, etc., Create remarkable content.

Sales Management 28

Sales Management PR Top of Funnel Advertising Agencies 28

Hubspot

JANUARY 10, 2014

"The key to strategically using social channels is tailoring your content to what works in each channel," says Shannon Johnson, content strategist at HubSpot. "No No matter what your core piece of content is (ebook, templates, whitepaper, video, etc.), Channel #2: Public Relations. and then on Facebook.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28

Hubspot

OCTOBER 18, 2013

Write a press release. Write a press release. Duh -- press release, everyone is going to want to hear about that. To the press release we go! The Problem With Press Releases. Alright, here''s how to change how you think about PR, your company, and how the two relate. Hired a new executive? So what do we do?

PR 28

PR Press Public Relations Startups 28

The Effective Marketer

JANUARY 25, 2009

There are meetings to prepare a statement or press release, meetings where team members report the status of their tasks, meetings to inform other executives, and so on. Following Drucker’s advice, you should first identify what type of meeting is needed, since different meetings require different kinds of preparation. United States License.

Planning 100

Planning Work Management Effectiveness Marketing Management 100