KoMarketing Associates

JUNE 26, 2018

Through their original research, most respondents (74 percent) stated that they have benefited through the amount of website traffic they have received. Sixty-three percent have benefited in the form of social shares, and 56 percent have received an advantage in the form of mentions from media, PR, influencers and bloggers.

Research 150

Research Digital Marketing Funnels Funnel Advertising Mobile Advertising 150

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. According to Content Marketing Institute , content marketing receives 3 times the leads per dollar spent when compared to paid search.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Optinmonster

MAY 11, 2023

But can you drive traffic to your website for free? If you look at content marketing statistics , you’ll see that content marketing increases engagement and generates leads. But what is content marketing? The nice thing about content marketing is that it can be very cost-effective.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

ClearVoice

APRIL 25, 2022

As an aside, if you don’t have that content, visit ClearVoice immediately for assistance. You can also take your knowledge and expertise and share it with others as a guest blogger, especially as a guest blogger on a high DA-ranked website. Even better news is that there are plenty of opportunities available to guest bloggers.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. Content Marketing is now at the forefront of SEO; more so than ever. It’s more than SEO, it’s old-school PR.

SEO 100

SEO Planning Blogger Content Marketing 100

Hubspot

JULY 26, 2016

was as easy as two letters: PR. These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. The PR job has changed dramatically in the last decade. 2016 PR is social PR.

PR 28

PR Advertising Agencies Blogger Dwell 28

KoMarketing Associates

JULY 22, 2014

If you’re like me, you spend a good amount of time scrolling through content marketing blogs for advice and suggestions that will give your content a leg up. Don’t get stuck reinventing the wheel with your content marketing! Long-Form Content.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Optinmonster

DECEMBER 21, 2023

This is what drives that immediate flood of traffic to a new product launch. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Ideally, they should be high-traffic sites and have good domain authority.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

KoMarketing Associates

DECEMBER 14, 2015

Here is what they had to say about their most effective B2B marketing tactics over the past year. STRATEGIC CONTENT MARKETING. “The most effective marketing tactic I have seen work for many brands is taking a strategic approach to content marketing. REDEFINING THE ROI OF PR. “We

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 75

SEO Lead Scoring Lead Ranking Link Building 75

Writing on the Web

JUNE 19, 2013

This will help you to develop referral traffic, cultivate thought leadership, and garner authoritative and quality links. These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities. b) Download the Google Chrome PR plugin. Image Source.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

seo.co

MAY 2, 2021

of the world’s web traffic, and over 86,000 searches happen on Google every second. Businesses and entrepreneurs need to invest time and money in organic link building to receive more organic traffic. Don’t disavow links simply because you don’t like the site, are new, or have low PR. Most used content type.

Budget Programs 98

Budget Programs Link Building Software Lead Scoring 98

Biznology

JUNE 13, 2017

A good PR artist needs to spend the time learning to actually draw the hands, if you will. Unlike marketing and advertising, online PR isn’t fire-and-forget. Don’t (or Do) Compare My PR Campaign to Google Ads. Drawing out the hands are hard! Every Influencer Stands By Their Earned Media Mentions.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

KoMarketing Associates

MARCH 13, 2018

And while the foundation of a solid SEO strategy starts with good content, link building can be the secret ingredient to unlock the full potential of content marketing and traffic from organic search engines. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Webbiquity

FEBRUARY 9, 2021

Why is now the best time to start blogging, and what opportunities does it bring for business bloggers? It’s not unusual in companies for their blog to account for 60-80% of total website traffic, with most of their online leads coming through the blog. It’s a lot of work, and an extremely competitive market.

Paid Content 292

Paid Content Traffic Lead Ranking Blogger 292

KoMarketing Associates

DECEMBER 9, 2014

With 2014 practically in the rear-view mirror, I thought I’d take a look back at some of the more shocking content statistics from this past year. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ). Curated content is one way to do just that.

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

KoMarketing Associates

MARCH 7, 2013

Research from Optify’s 2012 B2B Marketing Benchmark Report supports these statements. While the report reveals that, in 2012, social media as a whole brought in a smaller fraction (5%) of traffic and leads to B2B websites, it shows great potential. ” Follow Artillery Marketing at https://twitter.com/ArtilleryMarket.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Contently

JANUARY 3, 2019

Since I joined Contently in 2014, we’ve released an annual roundup of employee predictions. Sure, they gave us a nice traffic boost to start January, but they weren’t that interesting. While I was thinking about how Contently can improve this year, I was curious how others were feeling.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

Webbiquity

SEPTEMBER 21, 2010

Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. While the use of such technologies is limited only by the imagination, there are three types of entities that could clearly benefit from content aggregation tools: large brands/companies, online publishers and PR firms.

Aggregators 100

Aggregators Blogger Media Curation 100

markempa

JUNE 3, 2012

Tweet If your organization’s marketing and public relations teams aren’t working hand in glove, you’re missing a key lead generation opportunity. That’s the word from three experts in B2B PR and marketing: Wendy Marx, president of Marx Communications , a B2B public relations firm; she blogs about B2B communications for Fast Company.

Public Relations 120

Public Relations Lead Scoring Lead Ranking Tactics 120

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. One of the most actionable reports for SMBs is the All Traffic report. Which sources of traffic should you work to increase? Referral Traffic.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. One of the most actionable reports for SMBs is the All Traffic report. Which sources of traffic should you work to increase? Referral Traffic.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. Nothing kills trust faster than marketing copy. Share Your Content! By Jessie Biele.

Planning 48

Planning Content Marketing Work Management Blogger 48

Convince & Convert

MAY 7, 2013

What this does is create a campaign in your analytics under traffic sources > sources > campaigns. One month before the webinar, distribute a news release (using your media relations URL in the body) on the wire ( PR Newswire , PR.com , BusinessWire , or Pitch Engine , depending on your budget).

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Webbiquity

NOVEMBER 12, 2012

Nevertheless, the point raised on Twitter is valid: a number of overlapping terms in use address at least parts of the digital marketing and PR mix. Content Marketing. A content marketing strategy can leverage all story channels (print, online, in-person, mobile, social, etc.).”

Marketing Management 100

Marketing Management SEM Lead Ranking PR 100

EveryoneSocial

AUGUST 13, 2018

But all of these things can (and should) be achieved through classic content marketing as well. For example, digital marketing master Neil Patel writes not only on his own site but is a guest on numerous publications. He is seen as a go-to leader in marketing. Authentic PR. Yes, thought leaders engage in PR.

Thought Leadership 68

Thought Leadership Paid Search Agency Companies PR 68

Hubspot

OCTOBER 13, 2020

The SERP tracker was a game-changer for HubSpot’s surround sound content marketing program as it made monthly reporting and tracking changes a matter of hours, instead of days. Other marketing blogs such as Neil Patel and Content Marketing Institute. Provide digital PR on their behalf. and ReadWrite.

SERP 64

SERP Lead Scoring Lead Ranking Enterprise Management 64

Convince & Convert

AUGUST 20, 2013

Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate. If you have a few hours to invest, here are 3 ways to transform your WordPress blog (or website) into a search-friendly traffic generator. Install a good SEO plug-in.

SEO 159

SEO Keywords RSS Adwords 159

Webbiquity

OCTOBER 25, 2010

Over time, the top source of traffic for most blogs is search. The two keys to search success are great content and links. Assuming you’ve already got great content, there are many places to get links (e.g. social networking profiles, social bookmarking sites, other bloggers). charging for inclusion). Feed URL (e.g.,

RSS 100

RSS Promotion PR PageRank 100

KoMarketing Associates

OCTOBER 24, 2017

You’re the first blogger I’ve read who has the guts to call out Tim Cook for being tone-deaf, but at the same time, the thoughtfulness to explore how it might be in his best interest. And really, most PR people are not going to do this. I don’t mean: “I loved your post today. You always have such interesting stuff.”.

Link Building 121

Link Building Practices Ad Building B2B Marketing 121

Scoop.it

APRIL 25, 2023

As a business owner, it’s true that a solid PR strategy can help you build positive brand awareness. But what about integrating content marketing into your PR efforts? In this article, I will share how you can integrate content marketing and PR to achieve even better results.

PR 85

PR Marketing & Strategy Marketing Strategy Paid Search Agency 85

Marketing Insider Group

FEBRUARY 5, 2024

At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Convince & Convert

JULY 27, 2010

Instead, traffic here on Convince & Convert is actually UP since I went on vacation. First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. How have you found and incorporated new voices into your content? Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

NuSpark Consulting

AUGUST 22, 2013

We do have one thing in common with old school SEO; we take pride in our efforts to grow website traffic and leads for our clients. . We support your digital marketing efforts and consult with you in marketing strategy. In essence, we are your trusted marketing assistants. Content Optimization. Search Marketing'

SEO 100

SEO Lead Scoring Lead Ranking Marketing Management 100

ClearVoice

OCTOBER 18, 2018

Within a few hours, my traffic skyrocketed and the fan mail came pouring in. Don’t become a blogger or influencer because you want free stuff. I still work extremely hard to build and maintain relationships both with brands and with other members of the fashion and beauty blogger and influencer communities,” she explains.

Ethics 105

Ethics Blogger Copywriting Rules 105

Convince & Convert

APRIL 15, 2010

To be on the same list (much less on top) with bloggers for whom I have tremendous respect and admiration ( Valeria Maltoni , Lee Odden , David Meerman Scott , and many others) is a real affirmation for what I’m trying to do. Is Your Company in the Content Marketing Industry? Smart, optimized content.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124