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Six Ways to Connect with Hard-to-Reach Business Buyers

Webbiquity

When calling a typical company today, phone trees make it nearly impossible to reach any actual human, much less the one you hope to speak to. The term “influencers” can cover a broad range of people, from journalists and bloggers to analysts, consultants, speakers, and even other business executives.

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How to Work with Influencers: The Ultimate Guide

Hubspot

Because these folks -- like bloggers and social media personalities -- build a following over a long period of time by producing interesting, quality content, people begin to trust them. For example, if you work for a company that manufactures auto parts, it might not make sense to partner with a fashion blogger.

Blogger 101
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How to Cut Out Advertising in Favor of Inbound Marketing

Convince & Convert

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. Videographers before Bloggers. Please Support Our Sponsors. Find us on iTunes: [link].

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Blogger: Redirecting

Buzz Marketing for Technology

This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected?

Blogger 100
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Are you a social media marketing hunter?

Biznology

If your company is large enough to have a burn rate, a marketing budget, and a staff — if you have quite a big nut to crack every month — you’ll need to not rely solely on word of mouth. Are they bloggers? What I will discuss is that with risk comes reward. So, where’s the game hiding? Where do they live?

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Why Online Influencer Outreach is Overrated and How to Fix It

Convince & Convert

Trying to convince online influencers to tweet, blog, instagram, or pin nice things about your company is the post-modern version of celebrity endorsement, but with less impact. Similarly, do we actually believe that certain bloggers and Twitter celebs have true passion for some of the things they are endorsing? Of course not.

Outreach 155
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How to Establish a Powerful Personal Brand (to Boost Your SEO Efforts and More)

Sharpspring

That’s how I was able to rank for [top SEO experts] even though my own business site isn’t really ranking for it anywhere in top 100: Notice how I managed to brand my profile picture in a way that hints at the connection to the company I work for. And with Google’s trust comes higher rankings and better organic visibility.