SmartBug Media

JULY 10, 2019

This is crucial for your sales/marketing teams to anticipate so you can plan your touch points and develop properly timed lead nurture workflows. When this comes up, it’s helpful to have a few case studies in your back pocket. A steady investment in PR is another way to carry this credibility and tell your brand’s story.

SMB 67

SMB Planning Marketing Plans Allocation 67

NuSpark Consulting

NOVEMBER 19, 2012

Even the top professionals in the field work to stay ahead of Google; what of article submission services, what of social signals and bookmarking, how do I attract bloggers to pick up client articles, and on and on. It’s more than SEO, it’s old-school PR. Case Studies. Take advantage of Google Authorship. Survey Recaps.

SEO 100

SEO Planning Blogger Content Marketing 100

Hubspot

JANUARY 27, 2020

You can see it in the constant flurry of 315% conversion uplift case studies shared on Twitter, and at the top of GrowthHackers (and also, of course, in the glorious rise and tremendous fall of WeWork ). Be Careful With Case Studies. Sure, you can absolutely get some inspiration from case studies.

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

Marketing Insider Group

NOVEMBER 9, 2010

And even though bloggers stated feeling that they aren’t treated with the same respect as traditional media representatives, it’s the buyers who had the final say. They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Biznology

NOVEMBER 8, 2012

Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. If you’re interested in the case study, please read on.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Outgrow

JANUARY 22, 2020

You don’t need to wait for companies or PR agencies today to approach you. In 2005, he started a blog income case study to prove that you can make money by blogging. And guess what, once his goal was achieved, he took on the next case study. He advises aspiring bloggers to find their niche.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Convince & Convert

AUGUST 25, 2011

Marketing Sherpa events are focused, information-rich, and driven by case studies and REAL DATA. If you’re in lead gen, inbound marketing, or anything B2B check out the Marketing Sherpa B2B Summit. If you own or manage an advertising, marketing, or PR firm with 100 employees or fewer, you REALLY need to go BOLO 2011.

Social Media 128

Social Media Media Blogger Co-Registration 128

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show. I feel like the other guy in the story- will you try social media if I give you some great case studies?

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Sword and the Script | B2B

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Annual spending on PR software grew 14.7% 34% said ebooks.

PR 75

PR Trust Marketing Stats B2B Marketing 75

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. What’s the Point? As I see it, there are 3 options here: 1.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Webbiquity

JUNE 14, 2016

Sample review: “As a newer blogger, I used to type my posts in WordPress itself because when I would type them in Word I had coding issues after I pasted them into the post…I was introduced to this program and instantly fell in love. Sample review: “The cornerstone skill of great PR is being able to write well.

Tools 100

Tools Lead Ranking Lead Scoring Best Practices 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Adobe Experience Cloud Blog

JULY 23, 2012

Not every country has Google as its favourite search engine (in China it’s Baidu and in Russia it’s Yandex), so you may need an SEO strategy that takes account of leading regional and national search engines too. Create local content : Get your content machine working, with blogs, case studies, videos, webinars, etc.

B2B Marketing 48

B2B Marketing Paid Search Agency Planning B2B 48

ClearVoice

MARCH 26, 2020

A communications agency is just that, a team of copywriters, bloggers, journalists, photographers, videographers, designers and anyone else who is ready to communicate your business’s values through content. Your brand might choose to partner with a PR agency to literally market your marketing. Communications or media agency.

Advertising Agencies 71

Advertising Agencies Paid Search Agency Ad Agencies Top of Funnel 71

Ambal's Amusings

OCTOBER 12, 2009

42 content marketing tactics, over 50 case studies and hundreds of resources - The Content Marketing Playbook: 42 Ways to Connect with Customers is packed with lots of ideas to execute on your content strategy. Joe Pulizzi is a leading author, speaker and strategist for content marketing. million in new business.

Content Marketing 100

Content Marketing Advertising Agencies Paid Search Agency Content 100

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

ClearVoice

APRIL 19, 2022

But as online content continues to grow, making your content and brand stand out from other businesses requires an effective public relations or PR strategy. Combining PR and content marketing strategies is essential to improve SEO/online visibility. Both content marketing and PR are highly valued in business.

PR 105

PR Paid Search Agency Content Marketing Advertising Agencies 105

Content Standard

MAY 8, 2018

Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world. We know (particularly when it comes to real-time evaluation) that it is leading brands to produce campaigns that maximize short-term effects.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

Online Marketing Institute

NOVEMBER 7, 2010

You will be navigating your prospects through this sea of content by leading them to the most relevant important information. Similarly we are seeing leading businesses take a similar approach to become the experts for their respective areas.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

MLT Creative

SEPTEMBER 30, 2010

October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client. Meeting and learning from other professionals helps us do our jobs better.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Convince & Convert

APRIL 1, 2010

Which leads me to what I think is a huge miss by most sports franchises, including the Twolves: the message boarders. Congratulations, and I'm sure this will lead to more… [link] Matt Martin Nice post from @jaybaer on getting your social media story straight. Melanie Bravo Mssr. link] Twolves fans, its gonna get better!

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Hubspot

APRIL 17, 2012

In an article about social proof , TechCrunch clearly identified 5 different categories of social proof: Expert Social Proof: Approval from a credible expert, such as an industry blogger or other authority. 5) Case Studies & Testimonials. Then approach them for a testimonial or case study.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Convince & Convert

SEPTEMBER 20, 2010

For more on this topic, check out this excellent post from the always-on Amber Naslund: Social Media for B2B , and a killer treatise from CK Kerley about B2B vs. B2C – “It’s the Engagement Level, Stupid.&# 2) B2B and B2C are really not that different, on many levels. .-= Maria Reyes-McDavis´s last blog.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. You are indeed the perfect case study. You are indeed the perfect case study. Social Media results can’t be measured False.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

MARCH 3, 2010

Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. What are your thoughts on the PR agencies that still have a Social Media or Digital department or practice that operates separately from the rest of the agency? Oh, that's part of our digital practice.&#

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Hubspot

SEPTEMBER 27, 2010

Unfortunately, when it comes to public relations , a rushed pitch is likely to end up in journalists' and bloggers' trash cans. In this week's top inbound marketing article, Chris Brogan shares his best tips for improving your PR pitches and increasing their chances for survival. As marketers, we're all strapped for time.

Inbound Marketing 28

Inbound Marketing PR Paid Search Agency Press 28

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Along with these social accounts, the “ Win an Office &# sweepstakes was a great source of leads, as well.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

OCTOBER 16, 2013

From prolific bloggers, to social media strategists, to revered marketing publications, there are a lot of distinct voices discussing the latest trends and relaying their unique perspectives about inbound marketing. 2) Paul Roetzer. Follow @paulroetzer. He wrote the book on how to run a marketing agency. 5) Contagious Magazine.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

MLT Creative

OCTOBER 28, 2010

She’s a leading expert and author on B2B marketing. MaryFlaherty Massachusetts-based Mary Flaherty provides a creative perspective on B2B marketing, and she’s a talented writer and PR expert. I follow his lead. A blogger, B2B marketing consultant and social media pro. ardath421 Surely you know Ardath Albee.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Hubspot

JUNE 25, 2012

Case Study: Local Landscaping Company Aims to Become Top-Ranked Business Website in Their Area. Publishing your expertise helps not only your prospects find you but also other journalists and bloggers who may end up writing about and linking to you. For a local company, Distinctive Landscaping's "niche" is its geography.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Zoominfo

SEPTEMBER 17, 2018

Through each episode, learn how to strengthen, monetize and build your own industry-leading influence. Brought to you by a team of experts from SiteVisibility and other leading digital agencies, this podcast is a series of insider tips and practical advice on how to get the best digital marketing results. Give it a listen! Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Hubspot

SEPTEMBER 19, 2016

86% of female shoppers say they put the most trust in product recommendations from real people -- either industry bloggers or people they know -- more than celebrities. Check out this handy PR guide for more on the power of press. ). Prominent client logos in testimonials are highly memorable. Celebrity Social Proof. 5) Jenny Craig.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Convince & Convert

JUNE 22, 2010

No stack of case studies or conference road trips will do it, either. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales. But the job of arm twisting and education can’t come from outside.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

WebMarketCentral

DECEMBER 6, 2007

Begin the plan with a high-level state of the market overview, business objectives, and marketing and PR objectives to support those business goals. Marketing & PR Strategies These are high-level statements of how prospects will be reached, such as "Increase awareness and build credibility through PR."

Planning 20

Planning Marketing Plans Paid Search Agency Banner Ads 20

Online Marketing Institute

AUGUST 14, 2011

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Also you’re right of course – social is for more than ‘generating leads.’ Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

Convince & Convert

APRIL 14, 2010

Sounds like a great case study. Sounds like a great case study. “helpful tip&# ) there should be a reaction (a customer takes a step closer to a sale or lead). link] jaybaer Fantastic analogy! I may have to use that one. link] jaybaer I will definitely check it out. Thanks for the comment. Im Jay Baer.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Online Marketing Institute

JULY 31, 2012

Lead Generation. Sales & Marketing. --> Bloggers. --> Resources. The breakdown: “Capturing conversation outside brand-owned channels is not a perfect science, but at the moment, Radian6 is leading the pack. Marketing/Communications/PR. Reader Service and Lead Generation. Case Studies in Custom Content.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40