Biznology

JUNE 26, 2018

Our universe of influencers spanned tier 1 A-list influencers all the way down to the most casual blogger, advocate, and social media dabbler. There was an immediate flood of visitors immediately following the hard launch–which coincidentally coincided with our micro-influencer marketing outreach. Quelle coincidence!

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

Optinmonster

DECEMBER 21, 2023

It can generate a buzz around your product and get people to notice it. Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. If this is new to you, use websites like Moz or Ahrefs to improve your outreach.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Hubspot

MARCH 25, 2015

Bloggers are trusted voices who can bring in customers and help you build your community. They''re capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan. Post on Google Buzz. Share this on Facebook. Share this on FriendFeed.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

DECEMBER 6, 2010

The social media release is used for blogger outreach. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. Post on Google Buzz. Since many (most?)

PR 100

PR Social Media Media Blogger 100

Sprout Social

JANUARY 27, 2020

Beyond the saturation of beauty bloggers, retailers, foodies and entertainers, there’s plenty of space for marketers to achieve impactful marketing goals for their software businesses. Not convinced? Here’s five stats to get you fired up about social media marketing for your software company. .

Social Media 105

Social Media Stats Software Social Marketing 105

SpotMe Blog

NOVEMBER 15, 2023

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Determining your key HCPs will guide your messaging and outreach. Feed these insights back into your pharma CRM to optimize future outreach. Generate media buzz.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Biznology

APRIL 26, 2016

Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. Influencer Outreach (Earned Media). Usually, I break up each outreach to A-List and everyone else.

Campaigns 80

Campaigns Ideal Customer Profiles PageRank Outreach 80

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Post on Google Buzz.

PR 100

PR Tools Tips Blogger 100

Webbiquity

SEPTEMBER 21, 2010

Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power. It’s a win-win-win: the company gets increased exposure; potential buyers get a one-stop site where they can read all independent views of the product; and the bloggers writing about it get traffic.

Aggregators 100

Aggregators Blogger Media Curation 100

Hubspot

APRIL 21, 2020

Generate some pre-release buzz by customizing a page that lets people sign up for an alert when the app launches. We'll get into some fun pre-launch deals that will generate buzz around your app that you can associate with this email alert in future steps. Pitch your story to tech, mobile, and industry journalists and bloggers.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

NuSpark Consulting

MARCH 3, 2016

This is an ideal method for generating backlinks and creating buzz about your paper. Relevant Blogger Outreach. Compile a list of influential bloggers and online editors who cater to your audience, and send them a release on your paper, and explain the rationale for why readers would be interested in reading it.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing. It looks like social media strategy is evolving into social marketing strategy.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Content4Demand

OCTOBER 11, 2018

It takes far more than a famous face to build brand buzz and boost content performance. YouTube stars and bloggers promote products and brands that don’t align with their lifestyle and their social content and videos seem forced and overly staged. . …But they can smell phony a mile away. Most of all, it must be authentic!

Planning 75

Planning B2B Thought Leadership Advertising Agencies Thought Leadership 75

Convince & Convert

SEPTEMBER 2, 2015

More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. For example, are you a kids toy brand in Atlanta that wants to target mommy bloggers living only in the state? Influencer marketing—who hasn’t heard of it?

Brand Identity 166

Brand Identity Branding Marketing Budget Planning 166

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter. And the words enriched all related social outreach. Paid created the buzz, while owned and earned kept the audience engaged.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

KoMarketing Associates

JULY 22, 2014

The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. Third-Party Outreach.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

NuSpark Consulting

DECEMBER 9, 2012

This is an ideal method to generate back links and create buzz about your paper. Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Third Party Email Lists.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Writing on the Web

JULY 27, 2010

Outreach: Blog authors spend far too little time on other blogs in their field and don’t use commenting to spark interest with other audiences. Outreach: Often bloggers aren’t using social media connections to feed their blog posts automatically. Blog this on Blogger. Post on Google Buzz. Tweet This!

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

ViewPoint

SEPTEMBER 26, 2011

T oday we're pleased to have Paul Gillin as our guest blogger. Southwest Airlines encourages customers to post problems on its wall and follows up with a personal outreach. “We're hanging with Marchesa this week in NYC for one of the most buzzed about events around—Fashion Week! Speak the language.

Facebook 120

Facebook B2B Marketing Planning B2B 120

Biznology

JULY 17, 2018

What the client wants is a minimum of 550 words in all the posts her influencers write, because the client is smart and wants the search benefits of these reviews in addition to the buzz marketing effect these posts have on the influencer’s friends, followers, readers, watchers, lookers, Friends, and Subscribers. Grease That Palm!

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

Hinge Marketing

JANUARY 3, 2014

By performing blogger outreach and guest blogging on industry blogs, you can build trust with your audiences and grow your reputation. Blogger outreach combines a traditional PR campaign with a linkbuilding campaign and is a good way to pitch industry blogs to land spots as a guest blogger. Share Your Content!

Planning 48

Planning Content Marketing Work Management Blogger 48

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

JANUARY 17, 2012

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. Membership in your community is a later stage of the hearts-and-minds campaign in which you need to engage.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Webbiquity

OCTOBER 13, 2010

Another excellent free tool for finding relevant influencers across the social media sphere, Social Mention is a real-time social search engine that also provides alerts and a cool buzz-monitoring widget you can add to your website or blog. Post on Google Buzz. blogs, microblogging sites, social networks, etc.). Share this on Bebo.

Social Media 100

Social Media Budget Programs Tools Marketing Management 100

Biznology

DECEMBER 4, 2012

This makes it easy to add and remove different buttons as social networks go away (good bye, Google Buzz!) Another thing it lets me do is add a plugin that easily allows me to offer all my visitors the ability to effortlessly share my content to Pinterest, Facebook, Twitter, Tumblr, and even Google+, reddit, digg, NewsVine — whatever.

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Content Standard

SEPTEMBER 4, 2015

As cited by Tomoson , a blogger outreach software, influencer marketing is the fastest growing and most cost-effective channel, and over the next 12 months, 59 percent of marketers plan to increase their influencer marketing budgets. They even got second-man-on-the-moon Buzz Aldrin to announce the sneaker on Snapchat.

Ethics 40

Ethics Marketing Budget Creation Planning Advertising Agencies 40

Webbiquity

NOVEMBER 2, 2010

Li comes down a bit hard on PR agencies; true, most of them are ham-handed when it comes to social media, mass-blasting out press releases to bloggers (Li offers an excellent guide to conducting blogger outreach the right way in chapter 11) and generally treating social media like a broadcast channel. Post on Google Buzz.

Social Media 100

Social Media Social Marketing Media Planning 100

WebMarketCentral

JUNE 26, 2008

understanding that "unpredictable" is a bad term for a restaurant meal, but a good term for a movie plot); graphing the importance of product attributes in the purchase decision; comparing buzz for competing products; and considering the element of time (e.g. The selection of bloggers for outreach also seemed a bit odd.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

Hubspot

OCTOBER 9, 2012

2) Listens to the Buzz. A good community manager should listen to the buzz already online -- finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter. What are they talking about? It’s about dialogues, not monologues. 5) Joins the Conversation.

Social Media 28

Social Media Communities Work Management Media 28

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Lenny's Newsletter

SEPTEMBER 5, 2023

The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach. Ro is very much this kind of way, where a relationship developed over time, multiple meetings, talking about the idea and how it would come to life.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Online Marketing Institute

NOVEMBER 7, 2010

Bruner is one of the featured experts in this report This report is written by contributor to this site BL Ochman I guess this was inevitable   From Whom We Steal: A Penny For… Adrants Adverblog Anil Dash B2Blog Big Blog Company Blog Business World Blogads BlogLogic Business Logs Business2Blog BusinessPundit Church of the Customer Concentric, (..)

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Biznology

JUNE 21, 2016

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no. However, earned media outreach can be a lot like writing poetry for publication.

Demand 145

Demand Media Blogger Public Relations 145

Webbiquity

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Is blogger outreach still an effective PR strategy? Guides to Influencer and Blogger Outreach.

PR 100

PR Paid Content Blogger Outreach 100

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers. Thanks Jay.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Webbiquity

MAY 31, 2022

a 200% increase in outreach engagement). Like this: The final email will look like this: A personalized email humanizes your outreach request and delivers your business information in a memorable way. You can use a tool like Hyperise to auto-personalize your LinkedIn outreach email.

Linkedin 334

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 334