Writing on the Web

FEBRUARY 10, 2011

You get found on the Web by the people who need your services. But here are some problems… All the while, my ranking on the Top 42 Content Marketing blogs is slipping. In case you haven’t noticed, I used to be an almost daily blogger here, then it went down to 5 days a week, 4 days, and now 2 or 3 blog posts a week.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Biznology

NOVEMBER 10, 2015

When I started, what I did was called viral marketing , buzz marketing , and new media. Hell, I don’t even know if anyone refers to any of it as digital PR or social media marketing. It looks like social media strategy is evolving into social marketing strategy. Content Marketing is the New Website Content.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Writing on the Web

FEBRUARY 7, 2011

You are not a professional blogger. Does hiring a “ghost blogger” always make sense? Are there good and bad ghost bloggers out there? Whether or not you hire a corporate or attorney ghost-blogger, remember these key business principles and apply them to your online marketing efforts: Stay in your area of strength.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Webbiquity

SEPTEMBER 1, 2010

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. How to Reach Out to Bloggers by Chris Brogan. 10 More Online Tools Every PR Pro Should Master (Part Two) by Social Media Today.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Online Marketing Institute

JANUARY 4, 2011

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1.

Blogger 40

Blogger Adsense Twitter Buzz 40

Writing on the Web

AUGUST 23, 2010

If you’re a busy professional, you know how hard it is to run your business and provide quality services to clients, and have enough time to take care of your online marketing and publishing tasks. Blog this on Blogger. Post on Google Buzz. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

Digg 100

Digg Marketing Management Buzz Blogger 100

Writing on the Web

JULY 9, 2010

In fact, having a good online reputation is essential to branding yourself or your business. Just last week, BtoB Magazine Online reported that Dow Jones hired an online marketing company. will work with Dow Jones Local Media Group to make an exclusive online reputation management plan. Blog this on Blogger.

Tips 100

Tips Ning BtoB Digg 100

Writing on the Web

MARCH 14, 2011

Content marketing with videos is a key marketing tool, and it’s getting easier to do. I just love this service. Most of the time, I find there is a natural tendency for professionals to write from their own perspectives, i.e., how their services really work. Blog this on Blogger. Post on Google Buzz.

Video Marketing 100

Video Marketing Content Marketing Digg Content 100

Writing on the Web

NOVEMBER 23, 2010

Today’s post was written by Louise Baker, freelance blogger and journalist. When it comes to Twitter apps for today’s busy professionals, there are some top notch applications available that will let you maximize your productivity on the service without falling prey to the infamous social media “time suck.&#

Twitter 100

Twitter Enterprise Management Content Marketing Marketing Management 100

Writing on the Web

SEPTEMBER 9, 2010

This is where you write posts on your blog for money, maybe reviewing products or services. Lulu also lets you sell books online, so if you think people might want to have a permanent collection of some of your articles you can sell them online. Blog this on Blogger. Post on Google Buzz. 3) Pay-per-post.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

JULY 15, 2010

I wrote about these three big marketing challenges a few days ago, and I’ve blogged about them over the past five years. Without doubt, people who use the Internet to market their services must find ways to solve these three issues, or they won’t stay in business long. Blog this on Blogger. Share this on Bebo.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

JULY 26, 2010

ScribeSEOCopywriting: a for-fee service of which I am an affiliate. This service will blow your mind, teach you to apply good SEO tactics to each blog post. Let me know what you think about all this, and about how your readers find you online. Blog this on Blogger. Post on Google Buzz. Share this on Bebo.

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

SEPTEMBER 20, 2010

Content marketing isn’t a buzz word because marketing people just like new buzzes. Content marketing is a requirement for anyone doing business because it beats writing advertisements that get ignored. Smart marketers know the rules and never forget them. Know your product or service.

Buzz 100

Buzz Content Digg Rules 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. This is true with regular media relations, so why do it with bloggers?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

KoMarketing Associates

AUGUST 19, 2013

Jay Baer (Convince and Convert) - New York Times best selling author, keynote speaker and marketing consultant. Lee Odden (TopRank Online Marketing) Author of Optimize, CEO of @TopRank Online Marketing – Focused on Search, Social Media, PR & Content Marketing.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Writing on the Web

JULY 12, 2011

Try a subscription service to ScribeSEO Tool. About the author: Christian Arno is the founder of Lingo24, providers of professional translation services and multilingual SEO. Blog this on Blogger. Post on Google Buzz. No More Geek-Speak: SEO for Smart Bloggers. Search Engine Results: 3 Tips for Savvy Bloggers.

SEO 100

SEO Tips Content Marketing Digg 100

Writing on the Web

SEPTEMBER 3, 2010

You must show them how they will feel, when they use your services or products. How is this product/service/concept going to reach out and touch your client? Blog this on Blogger. Post on Google Buzz. Online Persuasion: Creating Desire. The Brain Science of Online Persuasion. Share this on del.icio.us.

Trigger Marketing 100

Trigger Marketing Digg Content Buzz 100

Writing on the Web

JULY 27, 2010

Of course, I have to point people to my consulting services if they want me to spend time doing a good analysis and provide specific solutions. Formatting: Not enough links to sources, no references to other posts on the topic, not even links to your own website and to your products and services (you are in business, ya remember?).

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

OCTOBER 27, 2010

Telling stories about clients who use your services and products isn’t just a marketing tactic. Blog this on Blogger. Post on Google Buzz. Content Marketing to a Caveman’s Brain. Our brain neurons fire just as if we were actually doing or feeling what we see another human doing or feeling.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

DECEMBER 13, 2010

Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Blog this on Blogger. Post on Google Buzz. Related posts: Emotional Marketing Makes Memories. Blogging Services: Content Marketing for Coaches.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

SEPTEMBER 23, 2010

I call it misplaced timidity or fear of marketing ones own self. In online marketing it’s well known that the money is in “the list.&# That is, when you promote something, you need big numbers on your email marketing list in order to get enough responses, partly because people won’t always open your emails.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Writing on the Web

NOVEMBER 15, 2010

At the top of this ladder, all rationality drops by the way side as the prospect/reader/visitor lets themselves become immersed in a pseudo-experience of the product/service/offer. The only way to differentiate a company’s products and services is through adding emotional value. Blog this on Blogger. Post on Google Buzz.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

NOVEMBER 11, 2010

And it has a much higher Q-Score than Ronald McDonald and the Energizer Bunny… Even if your company sells insurance, which – let’s face it – isn’t the most fascinating of products and services, you can adopt a personality that works to engage the subconscious emotional brains of consumers. Blog this on Blogger.

Personalization 100

Personalization Content Marketing Brand Identity Branding 100

Writing on the Web

OCTOBER 24, 2010

loved this book for it’s ability to translate brain scan results with a marketing perspective in layman’s terms. However, much of it seems to promote the services of their company. Blog this on Blogger. Post on Google Buzz. Emotional Attention + Memory = Content Marketing. Well, of course it would.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

JANUARY 18, 2011

How much personality should you show on your blog without becoming an ego-blogger ? Lean and mean as they come… Blog this on Blogger. Post on Google Buzz. Related posts: Content Marketing Tips: Seth Godin on Tim Burton. Content Marketing Matters: What’s Your Brand Personality? Share this on del.icio.us.

Personalization 100

Personalization Digg Blogger Buzz 100

Writing on the Web

DECEMBER 1, 2010

Bonus tip: LinkedIn offers company pages (still in beta as of this writing) and has just rolled out product and service tabs for these company pages. Phyllis Zimbler Miller (@ZimblerMiller on Twitter) and her social media marketing business partner Yael K. Miller (@MillerMosaicLLC on Twitter) offer a Professional Setup service.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

OCTOBER 11, 2010

Your biases are reflected in everything you do, including your content marketing. If you’re creating content that markets a product or service, how can you become aware of your prejudices, since they lie hidden in our subconscious brains? Blog this on Blogger. Post on Google Buzz. Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Ethics 100

Hinge Marketing

JANUARY 3, 2014

Here at Hinge, we have found that content marketing is an essential part of your brand’s online marketing strategy. Content marketing is an excellent way to give your marketing plan a fresh start in 2014. Remember: you should never promote your services directly. By Jessie Biele. Share Your Content!

Planning 48

Planning Content Marketing Work Management Blogger 48

Writing on the Web

AUGUST 13, 2010

Here are a few options for optimizing your content for search marketing: Study Google and search engine optimization (time-consuming). Become a subscriber to a service called Scribe Content Optimizer (easy, instant & affordable). Post on Google Buzz. Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain.

Optimization 100

Optimization Digg SEO Buzz 100

Writing on the Web

AUGUST 12, 2010

Today I do a lot of ghost blogging and web writing for smart professionals who would rather outsource their online marketing tasks and concentrate on their business and their clients. If you’re one of those smart professionals, then take a look at this page where I describe my blog and web writing services.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

FEBRUARY 26, 2011

For professionals who use online content to market their services, you need to keep an eye on your analytics , and continue to follow good advice for content marketing. Blog this on Blogger. Post on Google Buzz. Related posts: Search Engine Results: 3 Tips for Savvy Bloggers. Share this on Facebook.

High Quality Lead 100

High Quality Lead Google Digg Content 100

Writing on the Web

APRIL 18, 2011

ET , I’m giving an open webinar to share my tips and tools that make online marketing manageable, especially for service professionals, solo entrepreneurs, busy consultants, coaches, etc. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

SEPTEMBER 17, 2010

One of the things I like about having a service do videos for me regularly is that it forces me to get one done monthly. Let me know how I can help you get better results from your online marketing efforts. Blog this on Blogger. Post on Google Buzz. Let me know what you think. It’s easier than you think.

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Blog this on Blogger. Post on Google Buzz. When it comes to reading your blog , however, please, please DO make me think !

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

SEPTEMBER 22, 2010

Writing quality content that markets your products and services online follows a logical progression, but it also follows an emotional pathway. Blog this on Blogger. Post on Google Buzz. Online Persuasion: Seeing Through the Eyes of Your Customers. The Brain Science of Online Persuasion.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

MARCH 17, 2011

It gives me a chance to connect with clients : In an online business, I usually don’t have much contact with the clients who use my services and products. If I can be of service to them in any way, I’ll extend a hand. (I I learn more about my client’s work and their content marketing needs. We both win.

Consulting 100

Consulting Digg Buzz Blogger 100

Writing on the Web

AUGUST 5, 2010

Emotions play a more powerful role in what makes people click than facts, numbers and a rational assessment of your products and services. Blog this on Blogger. Post on Google Buzz. Online Persuasion: What Do Clients Say? 3 Biggest Challenges for Online Content Marketing? Share this on del.icio.us.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100